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The Rhetoric of Teaching a Crisis: Incorporating Rhetorical Pedagogy into Crisis Communications TextbooksJohnson, Maren Louise 19 April 2023 (has links) (PDF)
A crisis is a pivotal moment for a company, and having prepared communicators can impact the reputation and financial state of a company. But there is currently a gap in learning how to manage a crisis and performing in the workplace. To explore this problem, I analyzed the four most popular textbooks in crisis communications and analyzed how they used theory to help students craft a fitting response to a crisis. My thesis recommends incorporating rhetorical theory, specifically the theory of the rhetorical situation, to bridge theory and practice and provide students with flexible theory to learn how to respond in a crisis.
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