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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Rhetoric of Teaching a Crisis: Incorporating Rhetorical Pedagogy into Crisis Communications Textbooks

Johnson, Maren Louise 19 April 2023 (has links) (PDF)
A crisis is a pivotal moment for a company, and having prepared communicators can impact the reputation and financial state of a company. But there is currently a gap in learning how to manage a crisis and performing in the workplace. To explore this problem, I analyzed the four most popular textbooks in crisis communications and analyzed how they used theory to help students craft a fitting response to a crisis. My thesis recommends incorporating rhetorical theory, specifically the theory of the rhetorical situation, to bridge theory and practice and provide students with flexible theory to learn how to respond in a crisis.

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