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Cross-Cultural Comparative Research of Marketing Ethical Decision ProcedureShih, Cheng-Ying 22 June 2000 (has links)
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By the trend of Globalization and international marketing, it is impossible for us to neglect the different thoughts of marketing ethics among different countries and cultures. Therefore, the purpose of this research is to discuss the role of cultures in the marketing ethical decision-making procedure by using the concept of cross-cultures.
Thus, the point of this research is in that when individuals face the dilemma of marketing ethics, the interactions of dilemma of moral intensity, personal moral philosophy and the differences of cultures will influence on individuals' perception, judgement and intention.
In this research, We use the questionnaire as a tool to test the hypotheses and use back-translation technique to translate items between Chinese and English. Our samples are selected from Taiwan, American and France MBA students who have similar age and education background in order to lessen the interference of non-cultural factors. Besides, we will use the confirmatory statistics analysis to test the fit of these hypotheses.
Findings:
1. We found that there will be a positive relationship among there stages of ethical decision-making under any cultural environment.
2. We found that moral density has a positive relationship with the procedure of ethical decision-making.
3. We found that there will have different relationships among moral philosophy and three stages of ethical decision-making in different countries.
4. we found that different cultures will play different roles in the ethical decision-making procedure.
5.We found that culture has no relationship with moral philosophy.
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My curriculum cookbook: an autobiographical study on understanding curriculum from a cross-cultural educator's perspectiveNie, Nicole Ye 22 December 2009 (has links)
This autobiographical study relates my personal experiences as an international student in Canada to curriculum theory and issues in multicultural education. The study takes a creative, cookbook journal format, using a selection of recipes for exploring cross-cultural experiences and making connections between self and the multicultural environment, and between curricular theories and educational practice. While sometimes recipes refer to simple instructions, the curriculum recipes in this study do not provide simple solutions but rather creative ways of thinking about curriculum. The research question guiding this study is how we can understand multicultural curriculum so that majority groups (the host people in Canada) and minority groups (the people from other cultures) acknowledge a space of shared responsibility for intercultural adaptation, and so that there are not two sides or positions for people when crossing cultures, but a space in between where people dwell together.
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