Sankt Gallen, Universiẗat, Diss., 2008.

Zugl.: Bremen, Univ., Diss., 2009

Freie Universiẗat, Diss., 1997--Berlin. / Graph. Darst.

Universiẗat, Diss., 2002--Konstanz.

Thesis (Ph. D.)--Georgia State University, 2004. / Naveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).

Thesis (Ph. D.)--University of Hong Kong, 2006.

Houses are unique personal spaces and individuals want flexibility and personalization in building their dream house. There is a current challenge in the prefabricated housing industry in Sweden where customers have increasing design demands and options that in essence, defeat the purpose of fixed design and prefabrication. This causes strain to both the customer and the company’s design process and sustainability efforts. The purpose of the study is to map the customer demands in customization of prefabricated houses through the innovation process of ideation, realization, and implementation. The overarching strain in customization is due to (1) the complexity of choice in designing a house, and (2) the mismatch between customer demand and manufacturing capability. A design criteria with BIM was brought forward to aid in the customization process in being more objective for decision-making. Through a case project and a design criteria, a prefabricated house model was redesigned with maximized flexibility. The findings in this study is a contribution to the house manufacturers in Sweden as an aid in architectural design and client communication strategies.

No description available.

A atual pesquisa faz parte do grupo de pesquisa, cadastrado no Conselho Nacional de Desenvolvimento Científico e Tecnológico, sobre moda na cadeia têxtil, tendo como foco as questões sociais da cadeia produtiva da manufatura do vestuário de moda. O mercado de produto de vestuário de moda massificado enfrenta grandes dificuldades com consumidores que desejam produtos personalizados e serviços rápidos, eficientes e, ao mesmo tempo, conforme suas necessidades. Cada vez mais as empresas do setor de vestuário necessitam de gestões eficientes a partir de novas estratégias alinhadas com as novas tecnologias visando o desenvolvimento, a produção e a comercialização do produto com o objetivo de atender a demanda do mercado consumidor. As empresas que apostam nesses produtos personalizados estão descobrindo que as soluções convencionais poderão ser extintas e que há necessidades de novas práticas para estarem aptos a desenvolver os produtos e serviços que atendam às necessidades e aos desejos dos seus consumidores. O processo de diferenciação e personalização na manufatura do vestuário da moda ocorre de forma cada vez mais acelerada. Neste contexto, a indústria em seu processo de desenvolvimento de novos produtos se antecipa buscando descobrir tendências, a fim de produzir de forma otimizada e atender a demanda de consumidores específicos que desejam ser percebidos de forma cada vez mais individualizada. Esta pesquisa tem como objetivo geral estudar a diferenciação e personalização da produção através da customização em massa, atendendo a demanda de um determinado público-alvo. Em relação aos procedimentos metodológicos, foram realizadas pesquisas bibliográficas que resultaram na fundamentação teórica, a qual auxiliou na construção dos questionários com perguntas semiestruturas, a serem aplicadas nos estudos de casos com empresas que utilizam estratégias de diferenciação do produto, através da customização em massa. Após, foi possível analisar os casos, bem como comparar por meio de quadros, as estratégias e processos utilizados pelas por estas empresas. Os resultados permitiram confirmar quais estratégias e processos são necessários para prática efetiva do produto diferenciado e personalizado através da customização em massa. Portanto, este estudo se justifica pela importância social e econômica do setor têxtil e da moda e pela escassez de bibliografia acerca do tema. Espera-se assim que essa pesquisa possa lançar luz em um campo pouco pesquisado, além contribuir com referencial bibliográfico / The present research is part of the research group, registered with the National Council for Scientific and Technological Development, on fashion in the textile chain, focusing on social issues of the productive chain of manufacture of fashion apparel. The massiveness fashion apparel product market faces great difficulties with consumers who want customized products and fast, efficient and at the same time, as needed. More and more clothing sector firms need efficient efforts from new strategies aligned with new technologies for the development, production and marketing of the product in order to meet the demand of the consumer market. The companies that invest in these customized products are finding that conventional solutions may be extinct and that there is need for new practices to be able to develop products and services that meet the needs and desires of its consumers. The differentiation and customization process in the fashion garment manufacturing is increasingly accelerated rate. In this context, the industry in the development process of new products anticipates seeking to discover trends in order to produce optimally and meet the demand for specific consumers who wish to be perceived increasingly individualized. This research has the general objective to study the differentiation and customization of production through mass customization, meeting the demand of a targeted audience. Regarding the methodological procedures were conducted literature searches that resulted in the theoretical foundation, which helped build the questionnaires with semi-structured questions, to be applied in the case studies with companies using product differentiation strategies through mass customization. After it was possible to analyze the cases and compare through frameworks, strategies and processes used by these companies. The results confirm what strategies and processes are needed for effective practice of differentiated and personalized product through mass customization. Therefore, this study is justified by the social and economic importance of the textile sector and fashion and the lack of literature on the subject. It is hoped that this research will shed light on a little-researched field, besides contributing to bibliographic references

Universiẗat, Diss--Bremen, 2008.