Since chain convenience store becomes the main trend in the retail industry, and the store managers play the important roles to run the business, therefore this research is trying to find out what the competences are necessary for the store managers. Furthermore, this research would like to find out if different characteristics of managers would affect their emphasis degree on the managerial competency. The results are as follows: 1. The 7 competences for the store managers are: (1) business improving ability; (2) daily work managing ability; (3) planning ability; (4) leadership; (5) selling field managing ability; (6) instructing ability; (7) goal approaching ability. 2. The relations between demographics valuables and managerial competences: (1) store managers from ¡§ the middle area¡¨ put the least emphasis on selling field managing ability, leadership and instructing ability; (2) store managers working in ¡§ Family¡¨ put the least emphasis on goal approaching ability; (3) store managers working in ¡§ regular chain¡¨ put more emphasis on planning ability, daily work managing ability and leadership than franchise chain; (4) store managers who work less than one year put the least emphasis on planning ability, goal approaching ability and business improving ability. 3. The moderate effect of individual performance: when individual performance interacting with education, it would affect the emphasis degree toward planning ability and daily work managing ability.