O desenvolvimento da obra do designer gráfico Fred Jordan e de sua experiência profissional é o objeto deste trabalho. Considerando que nas duas primeiras décadas de sua atividade não existe no Brasil um projeto acadêmico sistematizado e metodologia estabelecida para o conhecimento e para a prática na área do design gráfico, a análise aponta as diversas etapas de sua produção, que se estende de 1940 a 1990. Nesse processo, a pesquisa busca articular as diferentes fases dessa produção e os momentos históricos em que se realizam. Mostra a singularidade do trabalho de Jordan apontando­ a partir do uso da tecnologia, das técnicas, da temática, da adequação à evolução industrial e da diversificação do público consumidor - como seus projetos permitem perceber as transformações do campo de trabalho e do mercado. Dando ênfase ao cenário paulistano no qual atuou, ressalta-se seu papel no campo das artes gráficas, levando em conta o perfil dos grupos de profissionais de design no Brasil. Nesse quadro verificam-se elementos de sua formação, o círculo de amigos, o diálogo estabelecido com intelectuais, artistas e profissionais das artes visuais e do design,bem como suas áreas de interesse e de estudo. Para alcançar esse objetivo a pesquisa buscou reconstituir o itinerário do artista e de sua obra, por meio de ampla consulta bibliográfica e do levantamento e da organização do acervo da família. Parte desse material, constituído de textos que discutem seus trabalhos, permitiu apontar sua participação e influência no cenário cultural brasileiro e internacional. O estudo abriu espaço para a compreensão de vários aspectos da obra de Jordan: sua visão sobre o significado da arte e do artista; a articulação que estabeleceu entre o trabalho contemporâneo e a temática abordada por autores e artistas da primeira metade do século XIX na Alemanha;seus experimentos baseados, sobretudo na teoria das cores de Goethe e do pensamento naturalista do escritor alemão. Apresenta, ainda, um catálogo da obra de Fred Jordan e da documentação relacionada com sua produção / This thesis examines the development of graphic designer Fred Jordan\'s work and professional experience. No standard academic program or established approach for learning and practicing graphic design existed in Brazil during the first two decades of his career,and this analysis points out the distinct stages of Jordan\'s work between1940 and 1990. In the process, this research endeavors to describe the different phases of the designer\'s creative output against the historical background. lt demonstrates the significance of Jordan\'s work and how his projects allow us to understand the transformation of the graphic design discipline and industry, from his use of technology, techniques and themes, meeting the needs of the industrial revolution and the diversified consuming public. Focusing upon the Sao Paulo environment where he worked, the paper examines his influence on the field of visual arts,taking into account the profile of the professional design groups in Brazil at that time. Within this broader picture, it is possible to confirm the factors that influenced him, his circle of friends, his dialogue with intellectuals, artists and professionals in the visual arts and design community, as well as his areas of interest and study. To achieve this goal, the approach taken here was a recreation of the artist\'s life journey through extensive bibliographic research and a survey and organization of the Jordan family\'s collection of his work. Some of the sources, primarily the texts that discuss his work, bring to light Jordan\'s participation and influence on the Brazilian and international cultural scene. The study helps the reader understand several aspects of Jordan\'s work: his view of the meaning of art and the artist; the connection he made between contemporary design and themes employed by German authors and artists in the first half of the 19th Century;and his experiments based upon Goethe\'s Theory of Colours and the naturalistic thought of that German writer. Finally, it also presents a catalogue of Fred Jordan\'s designs and ofthe documentation related to his work.

Esta tese é um panorama da história gráfica brasileira de 1837 até 1931, visto pela ótica da representação cômica, do design gráfico e da mentalidade. A idéia principal foi partir de um plano geral para encontrar na década de 1920 a obra conjunta do humorista Aparício Torelly, o Barão de Itararé, e do artista gráfico paraguaio Andrés Guevara. Passando pelos autores mais relevantes deste período, a inspiração rizomática é a própria cronologia, onde os assuntos relacionados a humor, design e mentalidade trepidam e se desdobram em conexões pertinentes e interessantes para o próprio tema. A tese foi concebida em três partes, a saber: A primeira versa sobre o objeto de conhecimento, objeto de estudo, metodologias e fontes; assim como fala brevemente sobre os autores principais Barão & Guevara , mote da estratégia de abordagem do assunto. A segunda parte destrincha os antecedentes históricos sob as óticas propostas através de uma amostragem de fontes primárias (imagens & autores) em contraponto com trechos de importantes fontes secundárias, costurado com comentários que vão propondo novas interpretações e olhares para os mesmos temas e objetos, sem aplicação de juízos de valor, mas apenas mostrando que foi assim que as coisas se passaram. A terceira parte está focada na década de 1920, e é onde encontro os autores alvo e aplico um detalhamento maior, evidenciando um momento de forte gênese e experimentação no design gráfico brasileiro frente à mudança completa de paradigmas com a introdução da estética modernista, e a assimilação e difusão acentuada dos valores burgueses no campo social. / This thesis is an overview of the Brazilian graphic history from 1837 to 1931, seeing by comic graph representations, graphic design and historical mentalities. The main idea was start from a general plan to reach in the 1920s the four hands works of the humorist Aparício Torelly (Barão de Itararé) and the Paraguayan graphic artist Andrés Guevara. Passing by the more relevant artists of this period, the root inspiration is the chronology itself, were the subjects related to humor, design and mentality tremble and unfolding pertinent and interesting connections for the own theme. The work was conceived in three parts: The first one runs upon the knowledge subject, application subject, methodologies and the wellspring of informations; as well as talk briefly about the main authors Barão de Itararé & Guevara , reason of the strategy subject approach. The second part clear up the historical foregoings under the proposed look through an stamp of original wellsprings (images and authors) put against extracts of the more important Brazilian bibliography, sewed with comments that proposes new interpretations and new looks over the same themes and subjects, without judgements, but just showing that was the way the things took place. The third part is focused on 1920 decade, and is where I meet the target authors and apply for more details, making evident the moment of strong creation and experimentation in the Brazilian graphic design face to the complete change of paradigms in order of the introduction of modernist esthetics and the assimilation and great dissemination of burgess values in the social field.

O desenvolvimento da obra do designer gráfico Fred Jordan e de sua experiência profissional é o objeto deste trabalho. Considerando que nas duas primeiras décadas de sua atividade não existe no Brasil um projeto acadêmico sistematizado e metodologia estabelecida para o conhecimento e para a prática na área do design gráfico, a análise aponta as diversas etapas de sua produção, que se estende de 1940 a 1990. Nesse processo, a pesquisa busca articular as diferentes fases dessa produção e os momentos históricos em que se realizam. Mostra a singularidade do trabalho de Jordan apontando­ a partir do uso da tecnologia, das técnicas, da temática, da adequação à evolução industrial e da diversificação do público consumidor - como seus projetos permitem perceber as transformações do campo de trabalho e do mercado. Dando ênfase ao cenário paulistano no qual atuou, ressalta-se seu papel no campo das artes gráficas, levando em conta o perfil dos grupos de profissionais de design no Brasil. Nesse quadro verificam-se elementos de sua formação, o círculo de amigos, o diálogo estabelecido com intelectuais, artistas e profissionais das artes visuais e do design,bem como suas áreas de interesse e de estudo. Para alcançar esse objetivo a pesquisa buscou reconstituir o itinerário do artista e de sua obra, por meio de ampla consulta bibliográfica e do levantamento e da organização do acervo da família. Parte desse material, constituído de textos que discutem seus trabalhos, permitiu apontar sua participação e influência no cenário cultural brasileiro e internacional. O estudo abriu espaço para a compreensão de vários aspectos da obra de Jordan: sua visão sobre o significado da arte e do artista; a articulação que estabeleceu entre o trabalho contemporâneo e a temática abordada por autores e artistas da primeira metade do século XIX na Alemanha;seus experimentos baseados, sobretudo na teoria das cores de Goethe e do pensamento naturalista do escritor alemão. Apresenta, ainda, um catálogo da obra de Fred Jordan e da documentação relacionada com sua produção / This thesis examines the development of graphic designer Fred Jordan\'s work and professional experience. No standard academic program or established approach for learning and practicing graphic design existed in Brazil during the first two decades of his career,and this analysis points out the distinct stages of Jordan\'s work between1940 and 1990. In the process, this research endeavors to describe the different phases of the designer\'s creative output against the historical background. lt demonstrates the significance of Jordan\'s work and how his projects allow us to understand the transformation of the graphic design discipline and industry, from his use of technology, techniques and themes, meeting the needs of the industrial revolution and the diversified consuming public. Focusing upon the Sao Paulo environment where he worked, the paper examines his influence on the field of visual arts,taking into account the profile of the professional design groups in Brazil at that time. Within this broader picture, it is possible to confirm the factors that influenced him, his circle of friends, his dialogue with intellectuals, artists and professionals in the visual arts and design community, as well as his areas of interest and study. To achieve this goal, the approach taken here was a recreation of the artist\'s life journey through extensive bibliographic research and a survey and organization of the Jordan family\'s collection of his work. Some of the sources, primarily the texts that discuss his work, bring to light Jordan\'s participation and influence on the Brazilian and international cultural scene. The study helps the reader understand several aspects of Jordan\'s work: his view of the meaning of art and the artist; the connection he made between contemporary design and themes employed by German authors and artists in the first half of the 19th Century;and his experiments based upon Goethe\'s Theory of Colours and the naturalistic thought of that German writer. Finally, it also presents a catalogue of Fred Jordan\'s designs and ofthe documentation related to his work.

Due to the multiplicity of computer-aided engineering applications present in industry today, interoperability between programs has become increasingly important. A survey conducted among top engineering companies found that 82% of respondents reported using 3 or more CAD formats during the design process. A 1999 study by the National Institute for Standards and Technology (NIST) estimated that inadequate interoperability between the OEM and its suppliers cost the US automotive industry over $1 billion per year, with the majority spent fixing data after translations. The Neutral Parametric Canonical Form (NPCF) prototype standard developed by the NSF Center for e-Design, BYU Site offers a solution to the translation problem by storing feature data in a CAD-neutral format to offer higher-fidelity parametric transfer between CAD systems. This research has focused on expanding the definitions of the NPCF to enforce data integrity and to support associativity between features to preserved design intent through the neutralization process. The NPCF data structure schema was defined to support associativity while maintaining data integrity. Neutral definitions of new features was added including multiple types of coordinate systems, planes and axes. Previously defined neutral features were expanded to support new functionality and the software architecture was redefined to support new CAD systems. Complex models have successfully been created and exchanged by multiple people in real-time to validated the approach of preserving associativity and support for a new CAD system, PTC Creo, was added.

This thesis investigates the emergence of a new specialisation within the profession of architecture, namely that of the architectural technologist. The main original contributions from the research concern a deep understanding of how that emergence has been realised, and a study of the implications for buildings in the longer term. Using the UK and Denmark as examples it finds that this profession has existed for a long time, but until recently without formal recognition. It also finds that the consequences of the lack of attention are potentially major, and it suggests why recognition came so late. By researching literature the history of the building and architecture industries was investigated and it is shown how the architects were cooperating with well-trained craftsmen for many centuries. This is compared with the kind of cooperation with architectural technologists going on today, and what will most likely occur in the future. Questionnaires, to provide data about current architectural and architectural technologist education, were sent to groups of newly graduated professionals. After statistical treatment the resulting quantitative data were thoroughly analysed by discussing the possible interpretations. Focus groups of highly qualified professionals also interpreted the data and insights into the needs of industry in both the UK and Denmark were provided. Finally, the thesis concludes by identifying necessary means of improvement, and points at the serious risk of a further division of the construction industry into more consulting companies. This increases the risk of future architecture failing to properly integrate technology and design.

La pratique du design industriel dans la province canadienne de l’Alberta est en pleine croissance. Ses activités sont principalement concentrées à Edmonton et à Calgary, qui sont les plus grandes villes de la province. On y trouve des studios de design de renom, des communautés de design complexes et des programmes universitaires de design bien établis. Cependant, la pratique du design industriel albertaine est sous-développée en comparaison avec celle du reste du Canada et il y a peu de recherches et de documentation sur le design industriel en Alberta. Dans ce projet de mémoire, la pratique du design industriel en Alberta a été explorée depuis une approche historique. Pour pallier le manque de documentation, la collecte de données a été faite par une recherche qualitative, des entretiens narratifs et une recherche quantitative statistique. Une base d’information historique sur le design industriel albertain a été établie puis située par rapport au développement de la pratique du design industriel ailleurs au Canada. Les facteurs, événements et tendances dans l’histoire de la pratique du design industriel en Alberta ont été identifiés. De plus, le développement de la pratique du design industriel de l’Alberta a été comparé à celui du Québec et de l’Ontario. Les retombées de cette étude indiquent que la pratique du design industriel en Alberta présente quatre domaines de spécialisations distincts se développant depuis les années 1980. La pratique du design industriel en Alberta est sous-développée en comparaison à celui du Québec et de l’Ontario, mais elle peut devenir plus compétitive, au niveau canadien, avec plus de soutien gouvernemental, de meilleures relations avec l’industrie manufacturière et les institutions académiques, une communauté de design plus unifiée et en portant une plus grande attention aux domaines les plus prometteurs de l’industrie. Ces informations supportent une meilleure compréhension de la pratique du design industriel en Alberta et pourront informer les praticiens, enseignants et administrateurs du domaine du design industriel dans la province. Finalement, le mémoire servira de base à d’autres projets de recherche sur les changements potentiels dans la pratique du design industriel en Alberta et l’étude du design canadien et des industries de design régionales. / Industrial design practice is a growing field in Alberta, Canada. Activity is mainly centered in Edmonton and Calgary, Alberta’s largest cities. Both cities have strong industrial design practices, complex industrial design communities, and well-established industrial design education institutions. However, industrial design practice in Alberta is underdeveloped compared to elsewhere in Canada and there is little recorded information about the field. In this master’s thesis, industrial design practice in Alberta was explored using a historical approach. The study employed qualitative historical research, oral history interviews, and quantitative statistical research to address this lack of research and documentation. A base of historical information about industrial design practice in Alberta was established and situated in relation to industrial design practice elsewhere in Canada. Factors, events, and trends in the history of industrial design practice in Alberta were identified. Further, the development of industrial design practice in Alberta was compared with developments in industrial design practice in Québec and Ontario. Results show that Alberta’s industrial design industry has four distinct areas of specialization, which have established starting in the 1980s. Findings further indicate that although industrial design practice in Alberta remains underdeveloped compared to Québec and Ontario, with increased government support, stronger relationships with manufacturing industries and education institutions, a more unified design community, and a focus on the areas of strength and promise of the industry, the field has potential to become more competitive within Canada. This study provides important insight into industrial design practice in Alberta with relevance for industrial design practitioners, educators, and policy makers in the province. Finally, it sets the groundwork for research into potential changes to Alberta’s industrial design industry and study of Canadian design and regional design industries.

Submitted by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-20T18:48:08Z No. of bitstreams: 1 451231.pdf: 4831308 bytes, checksum: 3d0bb60ddc36e8643937969eb2f51856 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-20T20:28:21Z (GMT) No. of bitstreams: 1 451231.pdf: 4831308 bytes, checksum: 3d0bb60ddc36e8643937969eb2f51856 (MD5) / Approved for entry into archive by Patricia Figuti Venturini (pfiguti@anhembi.br) on 2018-08-21T14:09:44Z (GMT) No. of bitstreams: 1 451231.pdf: 4831308 bytes, checksum: 3d0bb60ddc36e8643937969eb2f51856 (MD5) / Made available in DSpace on 2018-08-21T14:10:04Z (GMT). No. of bitstreams: 1 451231.pdf: 4831308 bytes, checksum: 3d0bb60ddc36e8643937969eb2f51856 (MD5) Previous issue date: 2017-06-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation analyzes pos- ters of the women’s movement for amnesty during the dictatorship pe- riod, more specifically those produ- ced between 1975 and 1979 and hou- sed among the archives of the Edgard Leuenroth Archive (AEL) of the Insti- tute of Philosophy and Human Scien- ces of the University Campinas (IF- CH-Unicamp), the Documentation and Scientific Information Center Pro- fessor Casemiro dos Reis Filho of the Pontifical Catholic University of São Paulo (CEDIC), the Documentation and Memory Center of the State Uni- versity of São Paulo (CEDEM) and the Perseu Abramo Foundation. The experiences of visitation and access to these archives are descri- bed, as well as the thematic quanti- tatives of the poster medium found during the research, listing the struc- tural elements and the limitations found. Furthermore, the text clarified the path traced until the final selection of only two posters: Feminine Move- ment for Amnesty and Get Out of the Shadow / tell with us / freedom, both from 1975 and without known author- ship. The analysis seeks to unders- tand the mechanisms of visual pro- duction - the design and the articula- ted visual elements - of each poster, as well as the historical-cultural chain that the Brazilian visual arts experien- ced during this period, mainly investi- gating relations that transcend one’s own poster. / Esta dissertação realiza uma análise dos cartazes do movimento feminino pela anistia no período da ditadura, mais especificamente os produzidos entre os anos de 1975 e 1979 e distribuídos entre os acervos do Arquivo Edgard Leuenroth (AEL) do Instituto de Filosofia e Ciências Humanas da Universidade de Campinas (IFCH-Unicamp), do Centro de Documentação e Informação Científica Professor Casemiro dos Reis Filho da Pontifícia Universidade Católica de São Paulo (CEDIC), do Centro de Documentação e Memória da Universidade do Estado de São Paulo (CEDEM) e da Fundação Perseu Abramo, do Partido dos Trabalhadores. São descritas as experiências de visitação e acesso a estes arquivos, assim como os quantitativos temáticos do suporte cartaz localizados durante a pesquisa, elencando os elementos estruturais e as limitações encontradas, além de esclarecer o caminho que foi traçado até a seleção final de apenas dois cartazes: Movimento Feminino pela Anistia e Saia da sombra/ diga conosco/ liberdade, ambos de 1975 e sem autoria conhecida. A análise busca entender os mecanismos de produção visual - o design e os elementos visuais articulados - de cada um dos cartazes, assim como também a cadeia histórico-cultural que as artes visuais brasileiras experimentaram nesse período, investigando, principalmente, as relações que transcendem o próprio cartaz.

O objetivo desta dissertação é mostrar como se deu o envolvimento de Monteiro Lobato com o design gráfico enquanto editor e gestor de suas editoras: a Edições da Revista do Brasil, a Monteiro Lobato e Cia. e a Cia. Graphico-Editora Monteiro Lobato, no período de 1918 a 1925. A análise gráfica das publicações editadas por Lobato, neste intervalo, serviu como fio condutor da pesquisa. Por fim, foi feita uma descrição gráfica dos exemplares coletados, que foram produzidos no mesmo período. / This dissertation aims to show how was the involvement of Monteiro Lobato with graphic design as editor and manager of their publishers: Edições da Revista do Brasil, Monteiro Lobato e Cia. and Cia. Graphico-Editora Monteiro Lobato, from 1918 to 1925. The graphical analysis of publications issued by Lobato, meanwhile, served as guiding the research. Finally, there was a graphic description of the collected specimens, which were produced in the same period.

O objetivo desta dissertação é mostrar como se deu o envolvimento de Monteiro Lobato com o design gráfico enquanto editor e gestor de suas editoras: a Edições da Revista do Brasil, a Monteiro Lobato e Cia. e a Cia. Graphico-Editora Monteiro Lobato, no período de 1918 a 1925. A análise gráfica das publicações editadas por Lobato, neste intervalo, serviu como fio condutor da pesquisa. Por fim, foi feita uma descrição gráfica dos exemplares coletados, que foram produzidos no mesmo período. / This dissertation aims to show how was the involvement of Monteiro Lobato with graphic design as editor and manager of their publishers: Edições da Revista do Brasil, Monteiro Lobato e Cia. and Cia. Graphico-Editora Monteiro Lobato, from 1918 to 1925. The graphical analysis of publications issued by Lobato, meanwhile, served as guiding the research. Finally, there was a graphic description of the collected specimens, which were produced in the same period.

Esta pesquisa se propôs a construir uma breve cronologia da evolução do desenho industrial no estado do Rio de Janeiro, tendo como fio condutor três linhas de atuação do design: prática profissional (profissionais, escritórios, empresas, produtos e projetos), ensino e promoção/divulgação (eventos, conferências, exposições, premiações e concursos). Estas informações hoje se encontram dispersas ou são de todo desconhecidas do grande público. A pesquisa então procurou levantar, organizar e analisar criticamente esse volume de dados e informações, de modo a documentar e resgatar o desenvolvimento do design industrial no Rio de Janeiro. Este trabalho concentrou o foco do estudo histórico no design de produto, visto que uma série de trabalhos recentemente publicados já iniciou o processo de prospecção histórica do design gráfico no Brasil. Em que pese, além disso, que um estudo regionalizado do design de produto, centrado no Rio de Janeiro, ser uma contribuição relevante à historiografia do design brasileiro. A pesquisa fez uso de técnicas qualitativas de obtenção e tratamento de dados, destacando-se a pesquisa bibliográfica (sempre que possível fazendo uso de fontes primárias); o contato (via cartas, entrevistas e/ou acesso a websites) com as personalidades envolvidas nos eventos citados no texto; e, finalmente, a consulta a arquivos (públicos e privados). Ao se concluir a pesquisa, foram organizadas três cronologias independentes relativas a cada um dos subproblemas propostos a partir da questão central. Essas cronologias identificaram e contextualizaram as diferentes áreas de atuação do design de produto, descreveram o processo de implantação e desenvolvimento do ensino do design e documentaram as iniciativas no âmbito da divulgação e promoção do design de produto no Rio de Janeiro. O capítulo cinco apresenta as conclusões da análise da pesquisa. / This research intends to build up a brief chronology of product design development process in the state of Rio de Janeiro, following its three main areas of influence: professional practice (designers, offices, companies, products and projects), design promotion (events, conferences, exhibitions, awards and competitions) and design tuition (the formative path of product design college education). As today this information is either dispersed or unknown to the public, this work intends to uncover, organize and eventually analyse this amount of data in order to provide documentation and also rescue the development of industrial design in Rio de Janeiro from its oblivion. This work focused on the historical development of product design, as long as previous works have already started out the research on the history of graphic design in Brazil. Qualitative techniques were mainly used to obtain and process data such as the search into the actual bibliography (recurring to primary sources whenever possible), the contact (by letter, interviews and/or access to websites) with professionals involved in the events mentioned in the text and the search into public or private files. The research outcome was organized into three independent chronologies which identified and related the different areas of influence of product design that were documentary in the design college tuition evolutionary process. This brought evidence to initiatives in the scope of design diffusion in Rio de Janeiro. The last chapter presents conclusions pertaining to the analysis of the main line of design evolutionary process. Being a regional oriented research, concentrated in Rio de Janeiro, it may turn out to be a relevant contribution to Brazilian design historiography.