The aim of this diploma thesis is to evaluate the loyalty of the visitor to the destinations - the Moravian-Silesian and South Moravian regions and subsequently to formulate recommendations for the destination management and the providers of tourism services. The literature review explains concepts related to the subject matter and further analyzes the current situation of both destinations. Then, the primary marketing research was evaluated, where 353 respondents were obtained. Quality factors that have the greatest impact on visitor loyalty are identified. At the end, the destinations are compared and, on the basis of this, recommendations are proposed for increasing loyalty to these regions.

This thesis deals with the issue of social networks and their use in the promotion of a tourist destination. Using eye tracking method, in-depth interviews and survey research, factors affecting consumers on social networks and consumer preferences in this area were identified. Focus lies on the importance of influencers used in the promotion of a destination and their impact on consumers‘ decision-making process. Therefore, factors influencing the visual perception of posts promoting a tourist destination on the social network Instagram were elaborated. By using research methods and analyzing factors, the goal of the work was achieved, namely to propose appropriate recommendations for promoters of tourist destinations.

The objective of the diploma thesis is an identification of an impact of a destination image on the visitor's loyalty. The main goal is to evaluate impact of the particular image factors on post-purchase behavior of visitor. Theoretical section is taking closer look at destination image and visitor's loyalty towards the destination. The evaluation of the current situation in this area is part of practical section. Moreover, the statistical evaluation of results of survey and the destination image analysis is also part of the practical section. As the part of this analysis is also the comparison of perception of destination image between residents of Czech Republic and residents of the United States of America.

It is possible to observe certain stagnation of the winter tourism which is linked with winter sports. The overall number of participants is not growing any more, however, new ski resorts are being set up and the competition is continuously rising. In order to stay competitive, it is necessary to take into account reasons which leads to the final decision of a tourist to choose certain ski resort. This thesis concentrates on the concepts that influence the process of choosing the destinationThese concepts, which are based on foreign literature are following: destination image, place attachment, loyalty. During the winter season of 2015 there was also a research conducted at the recently developing destination Lipno nad Vltavou, which was based on observations and interviews with the visitors. The above mentioned concepts were applied here. Powered by TCPDF (www.tcpdf.org)

The subject of the thesis named "The selected factors of competitiveness of tourist destinations", is defining issues of the regions, regional competitiveness and ways to measure it. This work is divided into two parts. In theoretical part I describe the characteristics of tourism, the competitiveness of tourism and ways of its measuring. In the practical part I concentrate on the Shumava-west microregion, analysis of selected factors of destination competitiveness and comparison of selected factors of competitiveness of two microregions. The conclusion consists of summary rating and improving proposals for the status of the Shumava-west microregion on the tourism market.

The master thesis is focused on evaluation of economic benefits that are generated by tourism activities in the destination Kadaň. The evaluation uses methodological framework of the tourism satellite account regionalization and local survey. Main attention is focused on quantifying the impacts on regional employment and business environment. The conclusion is based on the theory of destination lifecycle.

Fišerová, R. The Factors of Service Quality in Selected Spa Destinations in Terms of Supply. Diploma thesis. Brno: Mendel University, 2018. The topic of this thesis is the factors of quality of the services provided at spa des-tinations in three segments – spas, tourist information centres and providers of accommodation and catering. The aim of this work is to determine the signifi-cance of these factors influencing the perception of the service quality in spas for suppliers of the services and to compare the perception of these factors to the perception of the same factors amongst the customers. Based on the results of the survey are set out the recommendations for the service providers in this type of destination.

The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.

The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.

This thesis is focused on comparison of tourism management in destinations Český Krumlov and Jindřichův Hradec, on revealing weaknesses, finding examples of good practice and designing the Destination Management Company at the local level. The analytical part deals with analyzing internal and external factors of destinations Český Krumlov and Jindřichův Hradec and identifying appropriate strategies. In the synthetic part was carried out design of the Destination Management Company for the destination Jindřichův Hradec. Part of the project is financing plan.