The aim is to analyze all communication activities destination Mountains . The first part is devoted to marketing communications, marketing mix, destination and its typology. Provides an overview of communication tools and their basic characteristics. The second part of the presentation of the destinations Krkonoše Mountains , their geographical location , natural conditions, historical development, administrative breakdown and analysis of the potential for development of tourism in the mountains. Furthermore, this section discusses current marketing communication tools and activities Krkonoše " Krkonoše of municipal -bond" its projects and financing . The second part of the results of its own investigation. In the third part outlines the product called " Labe (Elbe ) " , with the possibility to expand marketing communications within the international tourism market. The fourth section is devoted to the end, where I summarize the analysis , case studies and evaluation findings throughout the work

This diploma thesis deals with evaluation of the quality of destination Brno and surroundings on the principle of integrated quality management with using particular quality factors which demonstrably influence the quality of destination. Integrated quality management is achieved through quality evaluation from two perspectives, from the perspective of a visitor of destination and so called "local", which include local residents, service providers, employees of public administration and representatives of destination management. The visitors evaluate the quality of destination in the dimensions of attractiveness, services and marketing management. The so-called "local" evaluate the quality in the dimension of sustainability and cooperation. The main datasource is the evaluation of satisfaction of respondents obtained from the questionnaire survey. In the thesis are identified problem areas in the quality of destination based on the analysis of secondary data. Furthermore, is evaluated the satisfaction of respondents with particular quality factors using basic descriptive statistics. Is also assessed dependence of the overall satisfaction with destination on the particular quality factors. Based on the results are sought reasons of this development and designed the recommendation.

The aim of the diploma thesis is to analyze the way of destination management support in conditions of Slovakia, mainly in connection with Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments. First part of the thesis is focused on the destination characterization, the topic of tourism destination management and the tourism organization in the particular destination. Theoretical part also deals with a topic of development and organization of tourism in Slovakia. Practical part introduces the Act No. 91/2010 Z. z. of the tourism support and its subsequent amendments in detail. Subsequently, the consequences of adopting the act in the particular regions are analyzed. The final part of the thesis consists of analysis and evaluation of the questionnaire survey, whose aim was to determine the influence of the adopting the act on the development and organization of tourism in particular regions.

This Diploma thesis focuses on the evaluation of the Pilsen European Capital event. The evaluation is based on three aspects: marketing, visit rate and the attitude of the domestic population. The marketing section is focused on the description of the main marketing tools in terms of their efficiency and application. The visit rate is used to measure the success of the event to a certain extent. The attitude of the domestic population is applied to express the meaning of the Pilsen inhabitant approach and information accessibility while being the European Capital of Culture. The theoretical part describes the wide meaning of marketing management of destination and attitudes towards the event in general. The practical part informs about the European Capital of Culture title and the results of two surveys carried out with the stress on marketing, visit rate and the attitude of the domestic population. The final chapter includes the summary of the conclusions and suggestions for future improvement.

Diplomová práce se zabývá problematikou rozvoje cestovního ruchu, který je aplikován na konkrétní region ? Kutnohorsko. Bližší poznání regionu odhaluje jeho rozporuplnost v minulosti, kdy bylo neutuchající bohatství několikrát vystřídáno útlumem hospodářské činnosti a potýkáním se s četnými problémy. Dnes na někdejší bezedné bohatství Kutnohorska ukazují skvostné a okázalé stavby i obdivuhodná architektonická díla. Spolu s příznivými přírodními podmínkami vytváří dobré předpoklady pro úspěšný rozvoj cestovního ruchu. Pro stanovení nejzávažnějších bariér limitujících úspěšný rozvoj cestovního ruchu v území bylo třeba zanalyzovat jak předpoklady a potenciál území pro cestovní ruch, tak i současnou situaci rozvoje tohoto odvětví. Zhodnocení pomocí SWOT analýzy přispělo k postižení bariér rozvoje cestovního ruchu ve zkoumaném území. Cílem práce bylo navržení opatření, které by zvýšily atraktivitu oblasti a do regionu přilákaly větší počet turistů, kteří by zde strávili delší dobu a rádi se do regionu Kutnohorsko vraceli.

Tato diplomová práce se zabývá návrhem konkrétního produktu cestovního ruchu - turistické slevové karty pro jihočeské město Jindřichův Hradec. Při navrhování karty byly zohledňovány teoretické poznatky z oblasti marketingu destinace cestovního ruchu, byla provedena analýza v současné době fungujících českých slevových karet, byla zhodnocena primární nabídka a infrastruktura cestovního ruchu v Jindřichově Hradci. Metody výzkumu spočívaly v rozhovorech s řediteli jindřichohradeckých turistických atraktivit, představiteli města Jindřichův Hradec a v konzultacích s představiteli měst České Budějovice a Český Krumlov, která již mají se slevovými kartami zkušenosti. Pro účely analýzy poptávky bylo provedeno dotazníkové šetření návštěvníků Jindřichova Hradce.

A thesis is concerned with the functioning of the State Castle and Chateau of Cesky Krumlov and with the impact of the UNESCO monument on the krumlov's tourist destination and region. A theoretical part is focused on area of the legal regulations of monument preservation and on possibilities of the financing of historical monuments in the Czech republic, as well as on economic contexts of the historical areas and on the theory of regional development and tourist trade. An applicative part focuses on the rich history of krumlov's region, as well as on the building and historical development of the town Český Krumlov. The basic part is dedicated to the economic analyze of functioning of the castle and to the effectiveness of functioning of krumlov's tourist destination. Krumlov should be apprehended in the wider regional context therefore is final part dedicated to the analyze of potential regional tourist corridors. The aim of this thesis is to make analyze of functioning of the State Castle and Chateau Český Krumlov in light of effectiveness and operating potential into the future and demonstrate basis functional absences and unimproved developing potentiality of krumlov's tourist destination in the wider context of regional development.

The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's analysis focused on basic requirements of tourism to process the project. Further development of the resort is based on these basic requirements of tourism. The analysis includes also customers' questionnaire survey. Theoretical knowledge and analysis are translated into practical projects of development possibilities of ski resort Donovaly to become also a summer resort of tourism.

Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy, brand and image of the region are described. The main part of the thesis consist of evaluating and comparing the implementation of destination marketing in Central Bohemia, Pilsen region and Liberec region. Regional tourism strategies are analyzed first, followed by investigation research of the real implementation, attention is also focused on the ways of promoting the regions.

The thesis is focused on designing of a project of a natural park Czech Canada, and is divided into two main parts. In the theoretical section first defines the basic characteristics of tourism. Afterwards is described destination management and marketing. The practical part presents the natural park Czech Canada. Further analysis of the internal environment through the primary and secondary offerings. The following analysis of the external environment by using methods of PESTEL. After the SWOT analysis, followed by designing a project for the extended marketing mix of tourism.