There is widespread agreement that populism is on the rise around the globe. A concept that has been largely associated with Latin America has increasingly become related to the Global North where populists have gained power in several countries in the past decade. Previously, scholars argued that although populism has the ability to rapidly attract popular support it rarely persists in the long term. Yet there are both historical and contempary examples to contradict that notion. Which leads to the question; how do populists sustain power in a competitive democracy? This paper takes a closer look at how populists in power use media strategies to solidify their position. Existing scholarly literature on the use of media by populists is scarce and has mainly been focused on Latin America. For the research purpose, a detailed narrative spanning an eight year period was conducted to account for the media strategies used by populists in the Hungarian government. The results dinstinguish several strategies used by populists in Hungary which can be linked to their success in preserving power. The thesis contributes to the knowledge on populist media strategies and the wide literature on populism.