This diploma thesis analyzes some of the most successful movements in the Czech Republic - ANO and Svoboda a přímá demokracie Tomio Okamury through the content analysis and the theory of populism by Cas Mudd. The aim of the thesis is to determine to what extent both movements are populist in view of the theory mentioned above and how their populism is different. The thesis is divided into two main parts. The first one - the theoretical part is devoted to the concept of populism. In this part three most distinctive streams of populism research are presented: 1) populism as a political (communication) style 2) populism as a strategy and 3) populism as an ideology. The second one - the analytical part includes a methodology in which the criteria for determining what populism is by using the populist core features defined by Francisco Panniza and Cas Mudd are defined. Subsequently, I analyze the content analysis of programming and media representation involving the Facebook social network of both political entities. The results of the analysis are that ANO and SPD - Tomio Okamury fulfill the criteria of all three core features in their media presentations and therefore can be described as populist. There are all three core features appearing in the programs of both movements, what is more SPD is more...

There is widespread agreement that populism is on the rise around the globe. A concept that has been largely associated with Latin America has increasingly become related to the Global North where populists have gained power in several countries in the past decade. Previously, scholars argued that although populism has the ability to rapidly attract popular support it rarely persists in the long term. Yet there are both historical and contempary examples to contradict that notion. Which leads to the question; how do populists sustain power in a competitive democracy? This paper takes a closer look at how populists in power use media strategies to solidify their position. Existing scholarly literature on the use of media by populists is scarce and has mainly been focused on Latin America. For the research purpose, a detailed narrative spanning an eight year period was conducted to account for the media strategies used by populists in the Hungarian government. The results dinstinguish several strategies used by populists in Hungary which can be linked to their success in preserving power. The thesis contributes to the knowledge on populist media strategies and the wide literature on populism.