The thesis provides an integrated approach to tourism development within a destination (in this case Libya) that is currently suffering from lack of both short and long term investment due to an extremely uncertain political and social environment. The influences are both internal and external and could be classed as a ‘perfect storm’ affecting the country. The thesis identifies the stages of development, and those responsible for development by using an adapted butler model. It then suggests potential interventions at stages within the development, and ways in which the industry can respond quickly to the ever-changing environment of both investment and capacity building. The responses are based within the concept E-Marketing; a broad term but a modern approach to marketing that can respond quickly to changing environmental conditions. The thesis asserts that with these new methodologies the uncertainty element within a destination can be somewhat negated by the ability of the tourism industry to respond quickly both to market and de-market a destination. The suggestion is that for the foreseeable future tourism development in Libya will always be in a transitional period. The why for the thesis is because tourism has the potential to generate sizeable revenues within the Middle East and Africa, but has always suffered from significant underinvestment and varying levels of development. Libya has tourism development potential, and the thesis outlines the large number of tourist areas and unique attractions. To understand the current position of Libya in touristic terms an exploratory, qualitative, cross-sectional research strategy was adopted based on interviews with Libya stakeholders, Muslims consumers and country case analysis. The theoretical framework draws on contemporary marketing and e-Marketing theory intersecting development theory and destination management theory to investigate the role of e-Marketing. The key findings indicate that e-marketing represents a diverse toolbox that can be brought to bear in a highly integrated and focused approach that in itself becomes a source of competitive advantage. A technology-enabled e-marketing driven tourism framework provides Libya with the capacity to de-market its tourism programme, combined with the ability to reposition geographically and respond to crises caused by civil unrest. e - ii - Marketing systems provide significant potential to establish highly resilient and available infrastructures and the creation of a virtual space for planning management and tourism marketing. Critically, this thesis suggests tourism development is not wholly constrained by fragmented and transitional context. E-Marketing can counter physical and geographical constraints to facilitate diverse forms of information, communication, knowledge transfer and collaboration that enable creative forms of financing and resourcing and product development. The interconnectedness of e-Marketing processes and systems and the links between diverse actors, and institutions reflects in essence an ecosystem that is significant in allowing countries in transition to develop in highly dynamic and responsive approach. There is thus the substantial potential for the model proposed to progressively mobilise collective action, market knowledge and engagement that is critical for transitional economies.

Thesis (M.S.)--University of Wisconsin--Madison, 1980. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 38-41).

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The purpose of this thesis is to deliver an integrated overview on the development of marketing in the Eastern European countries from the communist era to the present time and answer the main research question: How has marketing in the Eastern European countries changed from the communist era to the present time? In addition to this, three propositions are composed and further investigated.   The research philosophy of this thesis is based on a subjectivist ontological view and an interpretivist epistemological approach. The deductive research approach studies the research question, while adopting a qualitative research method. In addition, the practical research adopted for the purpose of this thesis is based on conducting multiple semi structured interviews with respondents, representing a diverse sample of firms. The firms are divided according to their country of origin, providing an inside and an outside view on the development of marketing in the Eastern European countries. At the same time, all the firms interviewed fulfill the criteria of being present on the Eastern European market. The final results are gained by the combination of the primary data, collected during the interviews, and secondary data, gained from a literature review undertaken by the authors.   The theoretical contribution of this thesis is represented by the empirical findings. They provide a complex overview on the most important political, economic, social and cultural changes in the Eastern Europe from the communist era to the present time, while linking them to the development of marketing within this selected geographical area.

The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of this industry -- building societies. By combining the new product development, service marketing and financial services literature, a foundation has been developed for an empirical study into the development practices and the characteristics of successful and unsuccessful new products. The determinants of success and failure for new product development have been examined utilizing a comparative methodology, and subsequently a discriminant model has been developed that successfully classifies successful and unsuccessful new products. By determining how new products are actually developed, the findings support previous claims that intangibility, inseparability, heterogeneity and perishability do have an effect on the development process. Further, the level of sophistication of the development activities is lower than in previously reported research. Notable variations from the development process for tangible new products are the inclusion of system design, system testing and personnel training stages. The majority of societies have been found to lack strategic integration of the development process, to apply different measures of success and to prefer qualitative market research techniques over quantitative approaches. As well, considerable variation exists in the organizational approaches used to manage the process, although organizational related variables were found to have a strong impact upon the predictability of a successful outcome for a new product.

Thesis (Ph.D.)--University of Melbourne, Dept. of Information Systems, 2007. / Typescript. Includes bibliographical references (leaves [253]-266).

This thesis defends a hypothesis of transition towards sustainable development through the use of management and marketing tools within free market conditions. The main idea is the use of changing consumer preferences in favour of nature friendly products as a business opportunity.

The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.

The thesis deals with the analysis of the marketing mix of the development company V Invest CZ and in the use of marketing research verifies the knowledge of tag Invest CZ a.s. and projects of the company. The thesis is divided into a theoretical and analytical part. In the theoretical part the thesis deals with theories regarding the issue of marketing mix and marketing research in general. The analytical part of the work represents the company Invest CZ a.s., its approach to development projects, its history and realized projects. Furthermore, in the thesis deals with situational analysis company and marketing mix of individual projects of the company. In conclusion, the thesis presents the results of marketing research carried out to identify acquaintances tags in V Invest CZ a.s. and acquaintance of projects of the company, such as verification of the effectiveness of marketing, and in particular the communications mix.

Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour as well as a constant rush for innovation that feeds fashion cycles. This research identifies the elements that will enable fashion clothing companies to become more inclusive, and aims to find a methodological relationship between the stakeholders in the fashion industry: consumers, designers and companies. The research considered the difference between a mature market as opposed to emergent ones, and addressed differences between Western and Eastern cultures.