The purpose of this thesis is to deliver an integrated overview on the development of marketing in the Eastern European countries from the communist era to the present time and answer the main research question: How has marketing in the Eastern European countries changed from the communist era to the present time? In addition to this, three propositions are composed and further investigated.   The research philosophy of this thesis is based on a subjectivist ontological view and an interpretivist epistemological approach. The deductive research approach studies the research question, while adopting a qualitative research method. In addition, the practical research adopted for the purpose of this thesis is based on conducting multiple semi structured interviews with respondents, representing a diverse sample of firms. The firms are divided according to their country of origin, providing an inside and an outside view on the development of marketing in the Eastern European countries. At the same time, all the firms interviewed fulfill the criteria of being present on the Eastern European market. The final results are gained by the combination of the primary data, collected during the interviews, and secondary data, gained from a literature review undertaken by the authors.   The theoretical contribution of this thesis is represented by the empirical findings. They provide a complex overview on the most important political, economic, social and cultural changes in the Eastern Europe from the communist era to the present time, while linking them to the development of marketing within this selected geographical area.

Les émulsions de Pickering ont suscité un intérêt croissant dans de nombreux domaines de la recherche en raison de leur grande stabilité et versatilité. Une attention particulière a été accordée à la fabrication des systèmes complexes et originaux qui peuvent être obtenus avec différentes particules. Cette étude a consisté dans l'analyse des différents paramètres physico-chimiques des particules, des milieux liquides et des systèmes dispersées, et leur relation avec le comportement mécanique et la structure des émulsions afin de prédire et de moduler les caractéristiques de ces dernières. Nous avons étudié plus particulièrement pour la première fois, le diagramme de phase concernant les inversions de phase du type catastrophique et transitionnelle des émulsions de Pickering. Nous avons utilisé des particules de silice avec des structures et hydrophobicités différentes. En particulier, nous avons montré que le mélange de particules de différente hydrophobicités peut moduler finement l'inversion de phase aussi bien que les propriétés rhéologiques et structurales des émulsions. La fabrication de membranes à partir des émulsions de Pickering précédentes a été proposée comme un exemple de l'utilisation de ces systèmes modèles pour la conception de matériaux complexes. / Pickering emulsions have gained interest in many fields of research due their properties like higher stability and versatility. Special attention has been given to the processing of complex and original systems which can be obtained by using different particles. This study consists in the analysis of the different physicochemical parameters of particles, liquid media as well dispersion systems, and their relationship with emulsions structural and mechanical behavior in order to predict and modulate the emulsions characteristics. We studied extensively for the first time the phase diagram of catastrophic and transitional phase inversion of Pickering emulsions. We used silica particles with different structure and hydrophobicity. In particular we showed that mixing particles with different hydrophobicity can finely modulate the phase inversion as well the rheological and structural properties of the emulsions. The manufacturing of emulsified membranes based on previous Pickering emulsions was proposed as an example of the use of these systems as templates for the design of complex materials.

In this study, the intersections between Equine Assisted Psychotherapeutic interventions and adolescence are explored. Equine Assisted therapeutic work has recently gained much popularity in the field of psychology, due to many reported benefits, which include the value of the use of the horse as a tool in psychotherapy. Adolescence is acknowledged to be a difficult transitional phase, punctuated with many challenges, such as identity development. As this study is conducted by a trainee psychotherapist and researcher, the work also contains a reflexive exploration of these fields, with personal reflections regarding the researcher‟s own experience in the fields. This study is framed as a transtheoretical bricolage, which includes elements of reflexivity, heuristics, transpersonal, and phenomenological research approaches. Data was gathered from individual interviews with co-researchers, focus group interviews, personal reflections, and inclusion of non-verbal information from the horses who formed part of this study. Data analysis was done by means of a Thematic Data Analysis. The research findings reflect themes on different levels, which are: content themes, process themes, meta-reflections on the research process, and a meta-analysis of the research and individual developmental process which took place in the production of this work / Psychology / M.A. (Clinical Psychology)

In this study, the intersections between Equine Assisted Psychotherapeutic interventions and adolescence are explored. Equine Assisted therapeutic work has recently gained much popularity in the field of psychology, due to many reported benefits, which include the value of the use of the horse as a tool in psychotherapy. Adolescence is acknowledged to be a difficult transitional phase, punctuated with many challenges, such as identity development. As this study is conducted by a trainee psychotherapist and researcher, the work also contains a reflexive exploration of these fields, with personal reflections regarding the researcher‟s own experience in the fields. This study is framed as a transtheoretical bricolage, which includes elements of reflexivity, heuristics, transpersonal, and phenomenological research approaches. Data was gathered from individual interviews with co-researchers, focus group interviews, personal reflections, and inclusion of non-verbal information from the horses who formed part of this study. Data analysis was done by means of a Thematic Data Analysis. The research findings reflect themes on different levels, which are: content themes, process themes, meta-reflections on the research process, and a meta-analysis of the research and individual developmental process which took place in the production of this work / Psychology / M. A. (Clinical Psychology)