1 Abstract The diploma thesis will focus on television as a constantly evolving medium and the question whether the present TV audience is still a viewer and is suitable for the classic mass media, or that television is so close to the new media that it would be more convenient to talk about its "users ". Based on the assumption that society's access to television has changed over the years of its existence, we will archaeologically investigate television from the perspective of several leading media theorists over the past decades. We will examine first of all how the interface between the television medium and the viewer has changed, and especially the possibilities that television offers to its audience. At first, we will focus on the perspective of Marshall McLuhan, the theme of the remedation of the authors Jay D. Bolter and Richard Grusin. Subsequently, we will focus on the research direction of media archeology, based on the work of Michael Foucault's Archeology of Knowledge, and will examine the television and the discourse it is part of. We will focus on the ideas of writers such as Jussi Parikka, Siegfried Zielinski, William Uricchio and Axel Bruns. The work of Lva Manoviche and others will also appear. Particular attention will be paid to the gradual development of television as a medium and its...

The topic of the diploma thesis is the development of the policy of Industry 4.0 in the Czech Republic. The main idea of this initiative is to respond to the coming fourth industrial revolution, which will affect not only the means of production, but also society. The concept of Industry 4.0 is thus very heterogeneous, affecting not only the change in the means of production and changes in the labor market, but also educational policy or the digitization of public administration. It is therefore an important issue that is the focus of the functioning of a wide range of actors in various areas of public policy. The aim of this diploma thesis is to analyze the agenda of Industry 4.0 with selected main representatives who respond to this topic (from the ranks of formalized institutions). The question that the thesis tries to answer is what we can expect from the coming fourth industrial revolution in the Czech Republic and what threats, and conversely the benefits, can be expected. Especially in the labor market, which poses a specific threat to the Czech Republic, which is a highly industrialized state. The research part is focused on introduction of Industry 4.0 policies in the Czech Republic and its current form. The research was carried mainly through specific policy documents (strategies, action...

The diploma thesis Digitization and the Internet - Disruptive Technologies of Television Broadcasting discusses the changes in television forms. Emphasis is placed on the transformation of the market in the form of digitization, which subsequently also led to the intensive distribution of data within the Internet environment. The introductory part of the thesis is arched with theoretical support from the sides of economic and media approaches to the process of change. Their central motif deals with innovation or remediation. A closer description of the technologies themselves and their properties is not omitted either. Thanks to a closer description of the technologies themselves and their properties, it is possible to define the existence of imaginary boundaries of television. The second part of the work focuses specifically on the Czech landscape. It deals with the current state of legislation and the non-linear functions that the Internet has brought to television screens. At the practical level, the thesis focuses on alternative forms of television distribution in the Internet environment. The aim is to present the typical features and innovative elements of the disrupting technology of television broadcasting, which were defined in the theoretical part, on the example of the selected VOD...

1 Annotation Industry 4.0, also known as "the fourth industrial revolution" consisting of the digitization and automation of industry, is a relatively new topic in the Czech media field. Not so new topic is digitization in general, which is a process of implementing digital technologies in various areas of production and society. Over time, the arguments of both academic sides, optimists and critics of digital progress were stabilized in two antagonistic paradigms, with both groups of arguments can be found in the media discourse. The work will also examine the neutral approach, which does not benefit from any of the extreme opposites. The thesis will examine the overall framing of the topic and the similarity between media presentation and academic literature. Participants in the academic debate on the digital age can be found, among others, among digital media theorists. They can in principle be divided into two main parties. Optimists (Negroponte, Jenkins, Mařík) in principle support the new possibilities that digitization brings, while critics (McChesney, Spitzer, Morozov) point out that digital progress is dangerous. On the one hand, digital progress and robotization is being showed as a benefit, but on the other hand, academics warn against the fall of society and the negative side of the digital age....

This diploma thesis focuses on topic of educational needs of hospital and faculty of medicine employees, concretely doctors performing medical and pedagogical services. The theoretical part deals with the issue of employee management and development and with legislative confirmation of doctors need to constantly educate themselves. Lifelong learning, by extension, andragogy, is a tool for more active using of innovative methods and instruments for developing digital competences. Economical, sociological and sociopolitical analysis reflect educational needs analysis and emphasize the need for lifelong learning without regard for subjective or objective typological dimension. The major goal of this thesis is to analyze current condition of doctor's educational needs who perform medical and pedagogical services considering continual digitization development. I chose qualitative research investigation, two methods of questioning to gain required data. The analysis of doctor's educational needs in university hospital proved that current industrial revolution is professionally included not only by reason of subjective dimension of needs but also because of protecting themselves and their employers at particular performances.

This diploma thesis deals with the issue of strategical management of educational organization focusing on human capital management. How should supervisors ensure personnel management considering stark demographic situation and emerging digital generation. Human capital management in educational organization sector was getting almost no attention until recently. The relevance of elaboration of the topic for the field of study is reasonable. The first part of the thesis defines key concepts and the conceptualization concerning the issue of human capital management that is defined by company's vision and business strategy and is accompanied by personnel activity. Next to be found here are human sources, the competence management and how to develop active personnel and policy in the paradigm Education 4.0. The empirical part focuses on analysis and characteristics of human capital management in educational organization and suggestions for its methodology. My thesis work presents an integrated review of strategy, managing, development, education and employee evaluation in organization. The goal of this thesis is to analyze and describe the process of human capital management in educational organization and to suggest its methodology. I selected a mixed research design to gain this goal. Results of...

The topic of the diploma thesis is the development of the policy of Industry 4.0 in the Czech Republic. The main idea of this initiative is to respond to the coming fourth industrial revolution, which will affect not only the means of production, but also society. The concept of Industry 4.0 is thus very heterogeneous, affecting not only the change in the means of production and changes in the labor market, but also educational policy or the digitization of public administration. It is therefore an important issue that is the focus of the functioning of a wide range of actors in various areas of public policy. The aim of this diploma thesis is to analyze the agenda of Industry 4.0 with selected main representatives who respond to this topic (from the ranks of formalized institutions). The question that the thesis tries to answer is what can we expect from the coming fourth industrial revolution in the Czech Republic and what threats, and conversely the benefits, can be expected. The research part is focused on introduction of Industry 4.0 policies in the Czech Republic and its current form. The research was carried mainly through specific policy documents (strategies, action plans and long-term plans), expert interviews and visits to the specialized conferences as Opening days in Testbed for...

The aim of this thesis is to describe and evaluate policie, programs and projects of the European Union's information policy. It is focused on the librarianship with a reflection of Czech projects in this area. In the introduction, the so-called Bangemann report is mentioned, which is considered as a milestone in the development of information society. This report laid the foundation for other strategic documents, which were the eEurope, including following action plans. There are other two important documents mentioned in the following chapters, i.e. i2010 - European information society for growth and employment, and EUROPE 2020 - A strategy for smart, sustainable and inclusive growth. The core of the work is formed by a description of programs, funding European projects in the area of librarianship and projects, which originated from those programs. Given the trend of the 21st century is the digitization, projects in this area are described in this thesis. This is especially the European Digital Library, Europeana, and many other partial projects. The penultimate chapter is devoted to current projects in the field of digitization in the Czech Republic. Kramerius, Manuscriptorium, National Digital Library, National Digital Archives and other projects are mentioned here. The conclusion consists of a...

(in English): The thesis describes the current situation and possible development of museum libraries in Prague. Its aim is to assess the current state of museum libraries in Prague, using a questionnaire survey accomplished in early 2011. In the descriptive part of the thesis is first briefly mentioned the history and basic legislation of museum libraries in Prague. Then follows a detailed description of the current state according to the specifics (founders, focus and scope of the collections, acquisition and processing of library collections, services and access to the collections, digitization, library presentation on the Internet, the current methods of financing options for museum libraries, library position within the museum etc.), activities and cooperation of the museum libraries in Prague and the illustrated examples of four museum libraries in Prague (National Museum Library, Library of the Jewish Museum in Prague, Library of the Museum of Decorative Arts in Prague and Library of National Technical Museum). In further part of the thesis is described in detail survey questionnaire method based on established facts and summary by the current state of museum libraries in Prague and their respective strengths and weaknesses. At the end of theses are outlined possible future development, and...

The aim of the master thesis is to explain and sum up the currently accepted rules of preventive care of historical book collections. It concentrates on the mechanical abuse of them. It aims to make clear what the concept 'historical book collections' mean and what exactly 'the preventive care of them' is. The work also deals with the degradation factors, storage and manipulation problems, conditions of access and possibilities of preservation reformatting.