The diploma thesis introduces the term public diplomacy and examines it in the context of Czech Republic. The aim of the thesis is to explore, describe and evaluate Czech Republic's practice in the field of public diplomacy. The study also focuses on the term nation branding and brand image of countries. A whole chapter is dedicated to the "brand Czech republic". The last part of the diploma thesis analyzes the Czech presidency of the Council of the European Union in the first half of 2009 from the view of its presentation and communication.

Public diplomacy helps to promote the state in the world and achieve its interests. Every state approachs in different way the public diplomacy. The thesis focuses on Italian public diplomacy, how is created, if it is a part of Italian foregin policy and which are their actors and instruments. At the end of the thesis is an analyse of concrete project of Italian public diplomacy.

This final thesis aims to clarify the part of diplomacy, which is most visible to the public eye and that is cultural diplomacy, namely the French model. It explains its current institutional structure, financing, the objectives and the means to achieve them. Its form changes very often, because every new government tries to reform it and adapt it to current priorities. For this reason, describing current trends and institutional directionit is a part of the work. Based on analysis of historical context and current practice, I try to point out a long tradition of leadership of French culture in Europe. Also, I seek the answer to the question why the French cultural diplomacy is so successful today.

Am of the thesis is to analyze the development of the relations between NATO and Russia since the eastern enlargement of NATO in 2004 until the formation of a New Strategic Concept in 2010 with an emphasis on theenergy diplomacy of Russia in the post-Soviet region.The functioning of Russian energy diplomacy is illustrated by the example of two Ukrainian gas wars. Objective of the thesis is to analyze how is Russia using its energy resources at the bilateral level (especially in the Eastern European region) and its influence towards NATO. There is an instrumental nature in understanding of the energy policy by Russia, which subsequently affects the potential expansion of NATO in the post-Soviet space. The conclusion is that European NATO and the U.S. should seek to maximize the diversification of energy resources to stabilize their negotiating position with the Russians.

This thesis discusses industrialization in Tanzania by looking at the extent to which Tanzanian domestic environment conforms to the industrial aspirations of the country as reflected by its industry as well as foreign policy. This study also explores the drivers for and challenges of industrialization in the world, Africa and, particularly, in Tanzania. The study revealed that there are challenges to industrialization that affects Africa, these include; lack of competitiveness, weak logistics and trade facilitation systems, slow regional integration and absence of accreditation frameworks. The study also investigates the internal drivers for industrialization in the context of the situation in Tanzania to identify its readiness to attract foreign investment in the industrial sector. With the application of descriptive analysis in conjunction with the method of regression analysis on the data from 1961 (the year that the country gained independence) to 2015, the findings show that low agricultural output and mechanization, unreliable power supply as well as fettered economy have constrained the industrial growth and development of Tanzania. The study discusses the problems and opportunities, and drawn from the theoretical background and conceptual framework with more focus on the results. The following recommendations were made for a more effective move towards the pursuit of industrialization: the country should focus on agricultural innovations and mechanization, it should make vocational training more accessible and affordable to its communities and, last but not least, electricity sources should be diversified for a more promising power supply.

Cultural diplomacy has always been playing an important role in international relations. It is a phenomenon which has been becoming more and more actual recently and which has been permanently growing in significance. There is a huge probability that cultural diplomacy will play a crucial role in international relations of 21th century. This part of diplomacy should not be thus underestimated and it is certainly worthwhile to pay more attention to it. Significance of cultural diplomacy is growing in connection with the growth of importance of "soft power". The theory of "soft power" has been developed by Joseph S. Nye Jr. In his book Soft Power: The Means to Success in World Politics, Joseph S. Nye Jr. calls for strenghtening of intercultural dialog as a reaction on 11th September 2001.

The Master's Thesis introduces the definition and scope of term public diplomacy and deals with its dimensions, types and implications. The second chapter describes the system of public diplomacy in the Czech Republic. In particular emphasis is put on actors that participate in public diplomacy, the instruments they dispose of and the strategy they follow. The evaluation of the functionality of Czech public diplomacy system is made based on results of questionnaire which was distributed among foreigners.

Recently, Spain has been paying particular attention to its presentation abroad and national image, taking into consideration the conceptual as well as financial and personnel point of view. The thesis analyses three different components that form the national image - cultural diplomacy, public diplomacy and nation branding - and puts them into the Spanish context. Furthermore, it identifies the main actors in these areas of Spain's foreign policy and examines their working methods. The thesis also presents the national project Marca Espana (Brand Spain) with both its benefits and weak points. In addition, it evaluates the overall Spanish approach to the formation of its national reputation and suggests possible future improvements.

The aim of this thesis is to introduce the elements and tools of public diplomacy of Spain in the Czech Republic. For this purpose, the text represents actors, which are involved in building the reputation of Spain, and government concept Marca Espana, which substantially affects a strategy presentation abroad. The thesis will focus attention not only on specific projects that Spain presents, but also monitors the use of new technologies when communicating with the Czech public. The compiled topic is founded on the study of scientific literature dealing with public diplomacy, and the subsequent application of a particular case. This thesis also examines how cooperation works between the various governmental departments in Madrid and among actors in the Czech Republic. Based on this analysis, the author concludes that the Spanish public diplomacy activities in the Czech Republic primarily have a cultural character and are presented through new media, which proves that the Spanish agenda is able to adapt flexibly to new trends in diplomacy. The main contribution of this thesis is a comprehensive presentation of all the actors of the Spanish public diplomacy and its activities, that are still deficient in wider attention in the Czech Republic.

Diploma thesis "Czech Cultural Diplomacy in Italy" is build on the project entitled "The Analysis of activities of Czech Centre Milano" which was written based on the author's experience obtained during the four-month internship in Czech Centre Milano - the main protagonist of Czech cultural diplomacy in Italy. The first part of the thesis focuses on the concepts of public diplomacy, nation branding, but primarily on cultural diplomacy. These terms are explained, compared to each other and set in historical context. In the theoretical part of the thesis, the author also focuses on the main protagonists of Czech cultural diplomacy, primarily on Ministry of Foreign Affairs of the Czech Republic and its departments. Theoretical knowledge of the cultural diplomacy acquired in the first part of the thesis was used for creating the second part of the thesis, which already focuses specifically on the effectiveness of Czech cultural diplomacy in Italy. The author set up a hypothesis saying that the "Czech culture is perceived positively in Italy because Czech Republic is actively and successfully engaged in the field of cultural diplomacy on Italian territory". This statement would be confirmed/disproved by analysing the current situation in the Czech Centre Milano and by the success or failure of the Czech participation at EXPO 2015 Milan. Whether Italian citizens themselves perceive Czech culture positively and Czech cultural diplomacy to be successful would come up from the information obtained from Nation Brand Index by Simon Anholt and from the results of author-made survey entitled "Czech culture in the eyes of Italians". Valuable opinion on the effectiveness of Czech cultural diplomacy was also provided by the person who directly influences the activities in the field of Czech cultural diplomacy in Italy - the director's assistant of Czech Centre Milano.