In today's globalized world where states compete with each other for political power and for the attention of potential investors, consumers, tourists, students and workers the nation brand is becoming more and more important. Those states which have a strong, positive and trustworthy image abroad gain a better position in the international relations and reach their political, economic and other goals more easily. That is why states are motivated to pay more attention to building their image abroad. The thesis analyzes the image of Sweden abroad and its authenticity. There have been considerable changes in the Swedish society recently. The aim of the thesis is to find out whether the changes in the society bring about changes in the basic societal values. And if so, whether these changes are reflected in the building of Sweden's image abroad, and in what manner.

Práce srovnává dvě mezinárodní zprostředkování etnického konfliktu na Šrí Lance. První, vedené Indií v letech 1983 - 1987 a druhé, iniciované Norskem v letech 2000 - 2002. Seznamuje čtenáře s pozadím etnického konfliktu na ostrově a jeho vývojem do začátku indického zprostředkování. Detailně analyzuje průběh indické a norské mediace. Na základě teoretického rámce stanovuje determinanty úspěšné mediace. Pomocí nichž pak dochází k závěrům reflektujícím příčiny neúspěchu indické mediace a příčiny částečného úspěchu mediace vedené Norskem.

The submitted diploma thesis is focused on life of aristocrat Karl Kinsky (1958-1919), a member of the famous aristocracy family of Kinsky. The author aims on Karl's personality development and in particular on his diplomatic career. The Kinsky family was one of the most powerful aristocracy family in monarchy. Based on this fact, the author aims on family environment, from which Karl came, his relationship to horses and horse races that in 1883 led him to the victory in prestigious Great National Liverpool Steeplechase, one of the most demanding horse race. This thesis describes Karl Kinsky's career in diplomatic services of Austria-Hungary, which he started in Great Britain in 1881. It focuses on his proffesional development, contact with other members of diplomatic corp and factors that form his professional carreer. Kinsky's private life was complicated and he had to marry a woman chosen by his family. These circumstances had a negative impact on his personality throughout almost the whole life. The thesis also focuses on his relations with wealthy people of that time. In 1904, after the death of his father, Kinsky terminated his diplomatic career and inhereted a large estates. Althought, as a prince, he had never stopped being engaged in horse racing and also dedicated himself to enhancing the...

This diploma thesis is focused on issues of economic diplomacy of ASEAN countries, depending on the conflict in the South China Sea. The first part describes the development of this conflict and explains possible interactions between ASEAN countries and China through the concepts of balancing, bandwagoning and hedging. It arouses the theoretical assumptions of the reactions of the states to the deteriorating security situation in the South China Sea. The practical analytical part is dedicated to the exploration of economic relations between China and ASEAN countries quantitatively through the use of statistical data as well as qualitatively. Finally, the main results are interpreted and the conclusions drawn.

The master's thesis is divided into three research questions. The method of a comparative case study was applied for the first two research questions. Methodology for a single case study was used for the third research question. Additionally, conceptualization, operationalization, and a brief historical description precede the main research question. The first question focused on comparing the characteristics of the Torrijos and Noriega authoritarian regimes. The second research question analyzed the diplomatic relations of the regimes with the United States. The third research question focused on techniques mentioned in the literature specializing in small states. I tried to find mentions of such techniques during the negotiations about the future of the Panama Canal during the Torrijos era. In relation to the first question, significant differences between the characteristics of the regimes were witnessed. Those were further discovered for the second research question as well. The Torrijos regime had good, intensive diplomatic relations with the United States for the majority of its existence. The Panama Canal Treaties are a testament to the fact. Although Noriega's regime had relatively normal diplomatic relations with the US until 1986. The diplomatic relations deteriorated in a dramatic...

Innovation is an essential concept of today. Politicians, scientists, but also ordinary people talk about this concept. Everyone thinks that innovations are beneficial and needed. For a long time, this concept was primarily associated with the private sector. Nowadays, it is possible to find it in the everyday communication of public organizations and institutions. Because of that, it is possible to ask how public organizations who create state cultural diplomacy see innovations in their field of interest. Two cases - the Czech Republic and France display the essential differences and features in the adoption of innovations in the cultural- diplomacy agenda. The qualitative analyses of strategic documents, annual reports, and information about the performing cultural actions during the period 1.1.2015 - 31.12.2019 can show which innovations in the creation of cultural-diplomatic activities have appeared and if its adoption has differed in the two cases. The analyses include the French Institute in Prague and Czech Centre in Paris. Master's thesis will identify the types of innovations in cultural diplomacy, and the innovations will be classified into the typology of innovations in the public sector. In addition, it will be essential to discover if the state can affect the effective adoption of...

Cultural diplomacy is one part of the public diplomacy which affects almost everybody of us. Studied countries- Germany and France - carry out two of the most intensive and generous foreign cultural policies, nevertheless which differ in basic principles. First two chapters examine both policies from the general point of view. The last one compares their cultural diplomacy in the Czech republic, from both historical and contemporary (institutional question and programme question)point of view.

Taiwan is still in partial diplomatic isolation. As a small country with a limited share in world affairs is not only limited by his specific requirements, but also to the instruments that are entitled to use. The only way to escape from this situation means expanding the number of diplomatic allies and efforts for integration into international structures. Recommended tools for small state foreign policy used to achieve its objectives, primarily by soft power. Based on the classification of Taiwan as a small state, the recommended instruments are of public and economic diplomacy. They act through creating a positive image of the country abroad and various forms of foreign assistance. Taiwan needs to gather as much support from the general public in different countries. A strong motivation for him is his effort to build its own space and fixed position for national survival and growth in China's shadow. By defining each of the central concepts, integrating Taiwan into the actual facts and the application of selected instruments for Taiwan's foreign policy terms there is built a connection between the small states issue and areas of economic and public diplomacy as soft power tools of Taiwan's foreign policy.

The dissertation analyses development of Euro-Mediterranean policy since 2006 up to the present. Therefore the work analyses the newest institution Union for the Mediterranean, European Neighborhood Policy, change of institutional framework of the European foreign policy due to the Lisbon Treaty and also reaction of the European Union on the Arab spring and ongoing economic crisis whose impact on the external relation is significant. On the grounds of theoretical definition when on one hand the European Union presents itself as a normative actor (according to constructivist approaches) and on the other hand it pursues its realistic interests the dissertation concludes that this dilemma between normative rhetoric and realistic pursuing of interests leads to ineffective and untrustworthy foreign policy of the European Union in the Mediterranean. Then the dissertation brings comparison between French and Spanish approaches (whose interests are similarly defined in the Mediterranean) for influencing formulation and conduct of the EU foreign policy in this region. After application of the concept of Europeanization there is a conclusion that despite similar interests these two member states use different strategies toward the European level which in the end can bring influence in the European institutions.

The target of this thesis is analysis of the economic diplomacy system used in the Czech Republic. First theoretic part focus on the term economic diplomacy in general, its definition, main participants, and different ways to organize it. In the second part the system used in the Czech Republic is analyzed, including the legislative frame, organizational structure and various institutions involved in control and support of economic diplomacy in Czech Republic. The goal of the third part is to review this system, point out the main problems and evaluate corrective measures taken.