Relations between the Czech Republic and Australia have several forms and those are reflected in the economic, cultural, or tourism. The work aims to map these relationships, find out what relationships are established and how, if at all, are supported by Czech public diplomacy. The first part is theoretical and explains the concept of public diplomacy and its activities in creating a positive image of the country abroad. The next two chapters are devoted to no particular form of Czech-Australian relations and their further support.

Due to its fragile position in the international community, Taiwan has used soft power projection and public diplomacy tools to present its values and to enforce its national interests. This work identifies and examines principal sources and instruments of soft power implemented in Taiwan's diplomatic practice. Taiwan is attractive to other countries especially for its values, culture and economic strength. It currently enhances its influence mainly via cultural projects, educational programs, foreign policy practice, economic soft power, gastrodiplomacy and media, specifically focusing on development and humanitarian aid, active participation in international bodies and clarifying its standpoint towards PRC, celebrity diplomacy, and on publishing foreign language books and informational texts about the country. It will be crucial for the future of Taiwan's public diplomacy to either focus on areas that have not been attractive so far, or to use the strategy of niche diplomacy. With better institutional coordination, well-targeted public diplomacy strategy and national brand making, Taiwan can continue in making its world image better.

The first chapter of my thesis decribes definitions, tools and structure of economic diplomacy. History of economic diplomacy in the Czech Republic within last 20 years is also mentioned. My aim si to decribe BRICS countries as a subject of an essential interest for czech economic diplomacy.

This diploma thesis provides a detailed overview of actors of Czech cultural diplomacy that operate in Germany in order to support Czech-German diplomatic relations and build cultural understanding. The core of this thesis is focused on the cultural institute Czech Centres, their status and their practice in Germany. The principal aim of this thesis is to provide a complex of information about the organisation, initiatives and activities of Czech centres in Germany and analyse the differences in the practice of Czech Centres in Berlin, Munich and Düsseldorf. Furthermore, this thesis seeks to define the main factors for determining the efficiency of Czech centres and analyse their strengths, limits and opportunities.

Cloud Computing is currently frequently discussed concept. Access to IT via a web browser is increasingly desired means of providing information and communication technology across the whole society, public administration included. This thesis focuses on the possibilities of Cloud Computing employment in the Czech Republic's Public Administration, specifically on the example of Czech diplomatic missions and the Ministry of Foreign Affairs, to which they are directly subordinated. As a starting point the comparison with the United States, thw Great Britain, Australia, Switzerland, Japan and the European Union is taken. These examples demonstrate that Cloud Computing can work in public administration and that it will remain a trend prevalent in government offices on a global scale. Equally important is the comparison with the situation within the Ministry of Interior of the Czech Republic, which has already been using Cloud Computing services for couple of years. Based on the comparison with all above mentioned countries, with the Ministry of the Interior and given the international, European and national legal requirements, potential cloud services for email communication and document management system are identified to be envisaged for diplomatic missions and the Ministry of Foreign Affairs.

Tato diplomová práce se zabývá problematikou veřejné diplomacie a případě pomocí případové studie j práci vystižena veřejné diplomacie a specificky pak její amerických. Veřejná diplomacie je tedy v rámci práce pojímána coby zahraničně nástroj, který Unie využívá posilování transatlantického partnerství a dosažení vlastních zahraničně politických cílů v rámci tohoto partnerství a zda je pouze podpůrným prostředkem pro aktuální politické a ekonomické iniciativy, nebo jestli jsou jeho prostřednictvím spíše dosahovány teoretické části jsou představeny základní koncepty, které jsou následovně využity v části empirické. Konečným závěrem, kterého bylo prostřednictvím práce dosaženo je ten, že veřejná diplom budování vztahů mezi EU a Spojenými státy, což do značné míry vyplývá ze samotného charakteru politického prostředí v

The thesis titled "Special Canadian-Cuban Relations under Prime Minister Diefenbaker" examines the roots of the Canadian Cuban Relations set during the reign of Prime Minister Diefenbaker. Whilst Canada's role is usually minimized during the events of the Cuban Revolution as well as the Cuban Missile Crisis, Canada will be discussed as one of the major players in the present thesis. The relationship of the two countries will be discussed mainly through the concepts of "other diplomacies" as the means of Canadian soft power diplomacy and Canadian "othering" of the United States as a part of Canadian nationalism. Both concepts will be introduced in the theoretical framework. The thesis is based on the assumption of Cuba's importance for Canada's national independence. Therefore greater focus will be payed to Canadian nationalist policies of Prime Minister Diefenbaker. The aim of the thesis is thus to discuss whether Canadian nationalism was the main factor influencing Canada's policy towards Cuba during the set time period. We will examine whether the means used by Canada towards Cuba during the late 1959 and early 1960s period can be linked to Canada's need to be seen as an independent country. Thanks to this approach we will be able to assess whether Cuba can be seen as a means of Canadian...

This Diploma Thesis is a case study that, on the example of Iraq, examines the development and importance of American public diplomacy in the Middle East. The thesis deals with the revitalization of public diplomacy projects and its budget increase, which started to occur as a result of changes in American foreign policy after the 9/11 terrorist attacks. Efforts to renew public diplomacy began to appear during the administration of President George Bush. However, it was his successor, Barack Obama, who became a strong supporter of "soft power" in US foreign policy and who stressed the need to restore credibility of the US in the world and cooperation with the Arab world. This thesis also deals with the development of public diplomacy in Iraq in the context of the war in Iraq, the subsequent American occupation and the increase of sectarian violence and violent extremism. Although Iraq has been the largest recipient of financial support for public diplomacy for several years, the biggest limit of public diplomacy in the country is its inadequate security situation. Based on the analysis of exchange programs between the US and Iraq, the thesis aims to prove that public diplomacy is an important tool for establishing a dialogue with foreign publics.

This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional background, the work being coordinated by the Government Office for Communication. Slovenia has succeeded in creating the brand of a green country with a quality of life for all. For a national brand to be successful, it must be based on real national priorities. In the case of Slovenia, ecology is also part of its domestic and foreign policy priorities. The monitored indicators show that Slovenia's environmental performance varies in different areas. In some areas Slovenia is a leader in the EU, in others, for example in transport, its performance is below average. The work concludes that the label is based on real foundations because some part of environmental policy is effective.

This dissertation aims to interpret Chinese economic diplomacy in Visegrád countries since 2012. An accurate cognition of China's political-economic stance towards Visegrád countries is vital for bilateral relations. Since 2012, China has promoted a series of economic policies, namely 16+1 and OBOR, to build a closer relationship with Visegrád countries. However, the Visegrád countries are not equivalent to China in the world economy. By combining Constructivist analysis, this article will explain China's motivation, and Visegrád countries' significance. Then, by examining data, this article attempts to demonstrate bilateral outcomes in politics, economics, and cultures. Two major research methods refer to (1) qualitative analysis of data and (2) theoretical approach. Data have been collected from books, journals, credible internet sources and authoritative media. Theory refers to Alexander Wendt's Constructivism. Through these analyses, a comprehensive examination of the causes behind Chinese economic diplomacy in Visegrád countries is achieved. Outcomes of cooperation are both positive and negative. The future relations between China and Visegrád countries depend on mutual interactions. Keywords China, Economic Diplomacy, Visegrád countries, Constructivism, International Relations Range of...