This diploma thesis deals with public diplomacy of France, Great Britain, and Germany in the Czech Republic. Based on the theoretical parts, two models of public diplomacy are formulated. The main criteria for the division of the models are the goals of public diplomacy. The first one is a model of promoting a positive image of a state abroad that is used for improving the image of the state in front of the foreign public. In the case of the second model, states can use the interests of public diplomacy to actively promote the values and views of the state that uses public diplomacy. After the presentation of public diplomacy organisations of the selected states and the historical development of their activities in the Czech Republic, an analysis was performed based on data collected from social networks, websites, and interviews with several representatives of public diplomacy. The practices of British, French, and German public diplomacy were categorized based on the goals mentioned within the official documents, the goals of individual public diplomacy institutions, partners, topics, and the tools they use to work the topics. Based on the analysis, none of the public diplomacy of the selected countries operating in the Czech Republic can be assigned a model of promoting values.

The purpose of this thesis is to highlight the multi-component conception of the power in the international relations. The military and material power is not a sufficient element in order to apply the influence in the contemporary international political environment. It will point out the reality that in the international relations there are situated the political approaches that lead to the opportunity to be perceived in a positive way by other actors within the international relations. The final impact of these activities is to reach the convenient political environment in order to apply the own political interests and preferences of the state. This opportunity is fulfilled by the wielding of "soft power" and by, for these objectives defined, instruments. The aim of this thesis is to take hold of the one of the most complex instrument that is used for the intentions that were mentioned above. It is the public and cultural diplomacy. "Soft power" and its instrument in the form of public and cultural diplomacy is researched in an objective way in the case of the Czech Republic.

The war had scourged North-eastern Europe for almost 14 years. In 1714 the elector of Hannover George succeeded to the British throne and the Swedish king Charles XII returned home from his Ottoman exile. His presence led his enemies to attack the remnants of Sweden's provinces. The attack was successful, but their further plan for an invasion into southern Sweden was called off by tsar Peter I what caused the split of the northern alliance into one part led by George and the other one under Peter's command. The Swedish king tried hard to exploit this situation in an attempt to improve his position, nevertheless this policy ended by his death in 1718 and a new diplomatic course led to the conclusion of the war.

Master´s thesis aims at giving an overview of public and cultural diplomacy used in the middle-sized countries such as Austria and the Czech Republic. The thesis explains what does the public and cultural diplomacy mean, as well as what are contributions for countries which participate either in bilateral or in multinational cooperation. The thesis is focused on national foreign cultural policy made by different actors, as well as on common foreign policy and common projects which these two states have worked on. The very last part of the thesis summarizes effectiveness and successes of promoting a national culture abroad, what sort of diplomacy is used to do so and which institutions are the most important ones.

The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...

The following thesis deals with the question of ideological conflict between the Eastern Bloc and the Chilean military junta. The author of the thesis investigates the media portrayal of Czechoslovakia in Chile and analyses the Czechoslovak media propaganda against the Chilean military government. The qualitative analysis is accompanied by the memories of four Czechs who lived in Chile during the period. The main focus is on the years 1973, 1988 and 1989. The first year marks the beginning of the military dictatorship, the year of the biggest shock. The years 1988 and 1989 mark the end of the nondemocratic governments in both countries, Chile and Czechoslovakia. The daily journals chosen for the analysis were the most important newspapers in the countries of interest. These were El Mercurio and La Segunda in Chile, and Rudé právo and Mladá fronta in Czechoslovakia. The media analysis is accompanied by interviews with Milan Syruček, the foreign editor at Mladá fronta (1973), and Bohuslav Borovička, a Rudé právo reporter in Havana who travelled to Chile in 1988. The thesis offers a theoretical part with a summary of modern Chilean history and the question of ideologies in the Latin American state. There was conservative anticommunism with roots already at the beginning of the 20th century. On the...

This dissertation focuses on Japanese policy as a whole, internal and external policy priorities and objectives, in order to illustrate the role, and analyze the level of effectiveness of conducted foreign policy tools. This paper explores some of the reasons and factors of conducted internal and external policy tools. Therefore, it shows how effective and in timely manner reaction of Japanese to state's internal policy, has influenced and played a key role during the country recovery and restoration. Moreover, proper policy objectives not only have restored the country but also made Japan one of the most advanced world centers. Japan is in a number of the advanced countries of the world, participating in modern world political process which dynamics has the general laws and the tendencies of development connected with transformation of the Pacific Rim into the center of global activity of the leading countries of the world. Changes in global scale, aftermath of the World War II affect the significant characteristic of foreign policy, official and economic diplomacy of Japan towards peace and security advocating country.

The aim of this thesis is to examine the foreign relations between Czechoslovakia and the United States of America during the second decade of the twentieth century. Particular attention is focused on the Czechoslovak effort to build a close relationship with the United States, an endeavor which resulted from the previous generous support, as many contemporaries believed, the United States provided to the Czechoslovak movement for independency during the World War I. The major objective of this study is thus to present evidence that Czechoslovak diplomacy intentionally pursued the vision of a stronger, above average bond with the United States. Furthermore, it attempts to assess to which extent was the Czechoslovak policy successful and which limitations it had to face. In this effort, the thesis mainly draws on extensive study of the archive materials from the Ministry of Foreign Affairs.

The diploma thesis deals with the tertiary education of Weimar Republic, specifically with the Czechoslovak students of German nationality who studied in Germany between years 1919 and 1933. The main goals of the text are to evaluate to what extent the tertiary education served propaganda and cultural diplomacy, which methods were used to influence the students during their studies and how the students were introduced to the positive image of Germany, which found itself in international isolation after the First World War. The thesis is based on primary sources from German and Czech archives and on foreign and Czech secondary sources and literature.

This Diploma thesis deals with the memories of Ana Sáenz-Kybalova, the wife of an important Czech historian and diplomat Vlastimil Kybal, examining the image of the relations between Czechoslovakia and Mexico in the first half of the 20th century and, in particular, the diplomatic mission of Vlastimil Kybal in Mexico between 1935 and 1939. The memories of Ana Sáenz-Kybalova were not yet known to the public, as they are stored in the National Archives of the Czech Republic in an unprocessed fund. Based on these memories, the author also describes the life of Ana Sáenz-Kybalova, which, in contrast to the life and work of her husband, has not yet been described.