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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Increasing Donor Retention on Non-profit Crowdfunding Websites : Recommendations and Considerations

Långström, Arvid January 2018 (has links)
With the emergence of the concept of crowdfunding, a new alternative has arisen for non-profit organizations to procure funding for their cause. But several of the issues plaguing non-profits still remain. Attracting people to give in the first place is one major challenge, but retaining the relationship and keeping the donors giving is an even bigger one. This thesis delves into the issue of getting donors to sustain their giving, more commonly known as donor retention. More specifically, this thesis aims to identify what factors are important when aiming to improve donor retention in both charity and crowdfunding contexts. Additionally, the thesis explores what is important in the general structure and content of a non-profit crowdfunding platform, and what possible measures can be taken in order to improve donor retention through the platform. This was achieved by conducting a literature study in the field of donor retention in both a charity as well as crowdfunding context to find important factors as well as measures to be considered. In parallel, 15 interviews were conducted to gather insights on the attitudes, donation habits and motivations of people who had previous experience of giving to charity. In sequence with the interviews, 15 user tests on the crowdfunding platform of the non-profit organization Help to Help were performed. The user tests aimed to evaluate and collect donors' opinions and conceptions of the contents and layout of an existing non-profit crowdfunding platform. From the literature study several factors found to improve donor retention were identified. These were: satisfaction, trust, commitment and involvement. The literature study, interviews and user tests resulted in finding a large number of possible actions to take when constructing a non-profit crowdfunding platform. The measures were summarized and condensed into a collection of recommendations and considerations to take when designing such a platform to increase donor retention. The thesis also identified that crowdfunding components can make a charity website appear more transparent and innovative. Additionally, the thesis found that many donors continue to donate based on their initial conviction. Where the ability to provide proof of where the donations end up and ability to appear transparent were the most cited reasons for deciding to support an organization.
2

A Post-Donation Motivational Interview with Implementation Intentions Enhances BloodDonor Identity

Sinclair-Miracle, Kadian January 2015 (has links)
No description available.
3

Communication Strategies as Drivers of Nonprofit Donor Retention

Jameson, Tamieka 01 January 2017 (has links)
According to scholars and organizations that focus on the performance of organizations in the nonprofit sector, retaining loyal and engaged donors has been a critical component of sustainability. Through the conceptual lens of single- and double-loop learning and organizational communications theory, this single-case study explored donor communication strategies used by 3 executive-level leaders of a nonprofit organization in Minneapolis, Minnesota. Data collected from semistructured interviews, organizational documents, and Guidestar, an online information service specializing in reporting on U.S. nonprofit companies, were manually coded and thematically analyzed. Two key themes emerged: effective processes for donor communication strategy development and organizational learning strategy development. Strategy development may assist this Minneapolis company’s organizational leaders with improving retention of donors and participants in the company’s programs and services, increasing action plan completion rates, and integrating the lessons learned process during the development and implementation of communication strategies to increase donor retention. By bridging the gap between performance arts and social responsibility, this company’s leaders may engage both donors and participants, resulting in favorable retention rates. These findings have implications for positive social change. Nonprofit leaders’ models of effective communications strategies and processes to improve participant and donor engagement may ensure leaders’ ability to serve and improve their communities by engaging at-risk youth in programs designed to develop performance arts and leadership skills.

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