Global ETD Search

401	Understanding consumers' repertoire sizes Banelis, Melissa January 2008 (has links) The aim of this thesis is to develop a greater understanding of consumers' brand repertoires. This research is part of the brand choice literature, which involves the analysis of all parts of the brand choice process. While there is clearly a need for research on the size of consumers' repertoites, little research has been conducted on this topic to date. This thesis provides much needed descriptive knowledge in relation to repertoire size, as well as providing information about the potential influence of a selection of consumer characteristics on this measure. Brand name products Brand choice Consumers' preferences Customer loyalty
402	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice. January 2006 (has links) Thesis (M.Tech.)-Durban University of Technology, 2007. / Word processed copy. Includes journal article based on thesis (leaves 125-144) Includes bibliographical references (leaves 114-120)
403	How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships / Ha, Sejin, January 2007 (has links) Thesis (Ph. D.)--Ohio State University, 2007. / Full text release at OhioLINK's ETD Center delayed at author's request
404	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself Cochetel, Fabrice. January 2006 (has links) Thesis (M.Tech.)--Durban University of Technology, 2006. / Includes bibliographical references (leaves 114-120) Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
405	The influence of organisational culture on organisational commitment at a selected local municipality / Van Stuyvesant Meijen, Jolise. January 2007 (has links) Thesis (M.Com. (Management)) - Rhodes University, 2008.
406	Call me loyal an investigation and categorisation of the consumer perspective on brand loyalty : a dissertation [thesis] submitted to Auckland University of Technology in partial fulfilment of the requirements of the Bachelor of Business with Honours, November 2003. Martin, Katie. January 2003 (has links) (PDF) Thesis (BBus Hons) -- Auckland University of Technology, 2003. / Appendix not included in e-thesis. Also held in print (80 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MAR)
407	Brands we love to hate : an exploration of brand avoidance / Lee, Michael Shyue Wai. January 2007 (has links) Thesis (PhD--Chemistry)--University of Auckland, 2007. / "A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, The University of Auckland, 2007". Includes bibliographical references (leaves 242-262)
408	Balancing honor and loyalty : social control at the United States Naval Academy / Pershing, Jana Lynn. January 1997 (has links) Thesis (Ph. D.)--University of Washington, 1997. / Vita. Includes bibliographical references (leaves [162]-166).
409	An empirical study of the service-profit chain Yee, Wai Yee. January 2006 (has links) Thesis (Ph.D.)--Hong Kong Polytechnic University, 2006. / Adviser: C.L. Yeung. Includes bibliographical references.
410	The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty / Jeon, Sang Mi. January 2008 (has links) Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008. / Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.

Search results