Due to the renewing technologies and the rapid growing of the electronic transaction, the market share of the industry of mask in Taiwan is getting greater in the skin care products market. The products that sold in different channels make the effects to consumers¡¦ tastes. The progressing of internet technologies make the industry of mask in Taiwan growing lager and arrestive. This study discusses the evolvement of mask industry in Taiwan, which makes consumers increasing with products¡¦ low price and prevailing internet auctions. The market of mask expands while the numbers of companies and brands which manufacture facial masks raise rapidly. Further, the technologies applied on the process of manufacturing facial masks develop drastically. The outcomes of the trend for skin care brought about by low-price mask not only show on sales but also the business models via net. This study wants to help entrepreneurs to realize how to start their business through such researches on the models of facial masks¡¦ sales via net. Within the cosmetics industry, no matter the brands initiated by cosmetologist, the brands started by state-operated business, or the brands created by the general public, they will work on the promotion of mask, even to make mask become the hit products. Meanwhile, the products belonging to own-built brands show a great result on sales. From the viewpoint of entrepreneurship on mask, the cyber commerce market in Taiwan evolves for the traits of the infinity of the net. The chances to start businesses are generated while the consumer market expands. This study talks about making use the internet platform as the new trading channel. Further, this study focuses on seeing if such business model via net on facial masks could be a trend of entrepreneurship. In the end, this study wants to provide those who want to start their business on cosmetics via net some reference to initiate their operations.

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Background: The e-commerce market has developed and it has become the new marketplace for current manufacturing and service industries. Customers’ behavior on the e-commerce market are changing with this Internet development and the competition is increasing. Customer’s purchase intention on the e-commerce market emerges when the customer compare brands and products in order to decide whether to purchase or not. Achieving e-loyalty is important for e-retailers to be profitable in the long run, which is defined as the customers’ positive attitude towards an e-retailer and results in repeat purchases. The primary antecedents of e-loyalty are e-trust, e-satisfaction and perceived value. Purpose: The purpose of this research is to explain how e-trust, e-satisfaction and perceived value impacts customers intentions to purchase from e-retailer(s). Methodology: This thesis had a quantitative research method and a deductive approach with an explanatory purpose. The research design was cross-sectional. An online questionnaire was used as the data collection method, which gathered 212 answers that passed the qualification question through convenience and snowball sampling. Reliability testing, validity testing and significance testing were used to test the data. A multilinear regression was used to test the hypothesis and analyse the results further. Findings: The original model of this thesis was tested and found insignificant. A new model was tested and found significant. 4,6 % of customers’ purchase intention could be explained to impact e-satisfaction. E-trust was found insignificant and had a negative impact on customers’ purchase intentions. Perceived value had a negative impact on the f-value and was therefore taken out of the regression analysis. Conclusion: The thesis contributes with a new conceptual model for the rejected hypothesis of e-trust impact on purchase intentions and the accepted hypothesis of e-satisfactions impact on purchase intentions. There are managerial implications of this study of how they should focus on e-satisfaction in their business practices, as well putting less focus on e-trust.

Abstract In 2019 e-commerce market become one of the most important part to push the global economic growth especially in China and US. In 2020 Covid-19 has widely spread around the world which caused a severe economic crisis, but e-commerce market has gained benefit from it. In this study will discuss how e-commerce will perform in future and how e-commerce reacts and defend in this crisis. This study used method of discounted cash flow to track the fundamental information of EC market as representative of Alibaba and Amazon, also used event study method to test influence of COVID-19 in the whole industry

E-commerce is an arguably new way of trading goods or services for monetary values through electronic means. It has increased in volume over the past years and it is not predicted to stop increasing in Sweden. The Swedish market holds a substantial amount of internet users who are in fact e-consumers. The European Union has taken a series of measures to harmonize the legislation regarding e-commerce in order to increase cross border e-commerce between the member states. The authors aimed to investigate the effect of the Swedish legislation on foreign companies’ establishment process on the Swedish e-commerce market. In order to achieve this, two in-depth interviews were conducted, one with a lawyer with considerable competence regarding e-commerce and the other one was in association with our case study on a French company that recently entered the Swedish e-commerce market. The research resulted in the notion that the Swedish legislation does differ from the European legal standards and that foreign ECCs have to adapt to the Swedish legislation. Another important finding is that European legislation is different between nations due to the variations in the interpretations of the same law text incorporated into the national legislations in the member states of the European Union. The resource based model of entry was also re-interpreted to facilitate the internationalization process of the companies.