ABSTRACT       Authors:                                 Nikki Lindgren and Claes Lindgren   Professor:                               Stig Sörling   Title:                                       Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study   Background:                          Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set of strategies to attract new and maintain old businesses, boost tourism, attract investors and expand overseas trade. Today, places have increased their use of highly sophisticated marketing strategies aimed at building competitive markets while targeting specific buyers and positioning the community’s resources to respond to specialized buyer needs and desires.   Aim and Purpose:                 The purpose of the study is twofold: first, to explore how place marketing fits into general marketing efforts and secondly, to provide insights into what factors influence the success of places. Three questions were developed to assist in the direction of the research and to assist in gaining practical and tactical insights obtainable through a case study analysis.   Methodology:                         Theoretical and empirical data is provided and analyzed using the actor’s approach. Primary data is collected via direct observations, email, phone interviews and open dialogues. Secondary data is collected via Internet, magazines and newspapers and meeting notes to provide further depth and to elaborate upon the theoretical findings.   Results:                                   We expect the study to highlight important phenomena that occur when viewing place marketing as a general marketing effort. We also expect to uncover practical “success factor” insights into place marketing from which civic and private entities can learn.

The study adopts literature review and questionnaire investigation methods to explore current practice, effectiveness, obstacles, solutions of educational marketing of elementary schools, and offers some suggestions to people who will apply it. Besides, the subjects of this study, with sample size of 595 subjects and 498 valid are selected from the principals, assistant principals and teachers at elementary schools. Data of this study was analyzed by means of statistical package of SPSS software. The conclusions of this study were as follows: 1. The elementary schools personnel all approve the establishment of specific personnel or unit to do the marketing. 2. The major emphasis of the elementary schools marketing was follows in order: "characteristic of school learning environment ", "performance of student¡¦s lives habit education " and " characteristic of school curriculum ". 3. The main targets of promoting are student¡¦s parents, community residents and students. 4. Elementary school marketing promotion measures vary, including "holding the PTA reception meetings, communicating with the parents "which were mostly used; "holding marketing workshop for educators" was rarely used. 5. Among the marketing strategies, the mostly used one was the promotion strategy , the least one was the place strategy. 6. The result of school marketing strategic implementation is good, the promotion strategy is the best, whereas the place strategy is the worst. 7. There were some effectiveness of practicing marketing strategies at elementary schools, but the degree was not very high, and still needed to improve. 8. The large-scale schools and the schools in Kaohsiung city had been rated the highest in promotion strategy implementation, the implementation result was also the best. 9. There are many obstacles to practicing educational marketing at elementary school. Among them, the most serious one was that lacked the funds, the personnel and the sole responsibility unit of educational marketing. 10. The degrees of solving the obstacles were not used very often. Among these, the mostly used one was the public relation with the community for marketing, the least one was being established sole responsibility organization to be responsible to educate the marketing the work asking for professional companies to help. 11. For elementary school staff, the degrees of understanding educational marketing concepts and its ways were not very high, it stays to the middle degree.

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Fachhochsch., Diplomarbeit--Pforzheim, 2006.

Diss. (Ph.D)--Universität Bern, 2008. / Includes bibliographical references.

Thesis (Ph. D.)--University of Hong Kong, 2002. / Includes bibliographical references.

No description available.

Estrategia y Postura Competitiva

Identificación del rol de marketing dentro de la estrategia de la empresa. Temario: 1. Definición de marketing. 2. Finalidad y aplicaciones de marketing. 3. Definición de las 4P´s dentro de la estrategia de marketing mix.

Thesis (PhDBusinessandManagement)--University of South Australia, 2004.