The diploma thesis deals with the issue of change management in the company environment according to the project management principles, following the field of e-commerce of the company. The starting point for project processing is the result of a strategic situational analysis of the external environment and the industry sector and the analysis of the current state of the company CONTROLSOUND, s.r.o. considering the strategy of information and communication technologies as well as the marketing strategy. The combination of which creates an e-commerce system. The solution to the problem of managed change is to develop proposals and plans that will serve to implement the project itself and reduce the risk of failure of the change in the company. For planning and managing the project will be used Microsoft Project Professional 2016 as a software support.

The diploma thesis deals with the issue of electronic commerce operation and risk analysis on a concrete example of a company that wants to break on the market through the internet shop. The thesis builds on a theoretical basis of e-business, e-commerce, e-shop features, information systems and risk engineering. Based on the theoretical backgrounds, were the risk analysis and suggestions made to prevent and potentially mitigate these risks to an acceptable level.

The diploma thesis deals with the design and elaboration process of project documentation of newly-built multi-purpose building in Sturovo. The building is designed as a three-storey building with a partial fourth storey. A footprint of the building is created by the irregular shape of the letter „L“ with an angle of 110 °. The building is roofed with a warm flat roof. The roof above the third storey is designed as a walkable flat roof divided in a green roof part and part with concrete paving. Spatial zoning of the building consists of three main spaces. There is a bookstore zone and coffee shop situated on the ground floor. The second and third floor is designed for administrative spaces. Premises of the second floor are designed as an activity-based office with open spaces. Third floor focus on closed offices. The meeting rooms, chill-out zones, break rooms with kitchenettes are available in both of them. Technical facilities and utility rooms are situated also on the ground floor. There is a room with kitchenette, storage rooms and utility rooms in the fourth ground. Public zones of building and administrative zones are accessible. The structural system of a building is designed as a cast-in-place reinforced concrete frame in a combination with a shear core. Ceilings consist of cast-in-place beam-supported reinforced concrete one-way slab. The structure is based on foundation pads and strip foundations. infill wall is made of vertically perforated blocks. Exterior walls and insulated with ventilated facades system.

In my diploma work I am dealing with topic of work in one of the world's largest global retailer on the internet - Amazon. In 2015 Amazon opened a new fullfilment centre in Dobrovíz near Prague. Through the statement of one of ex-employee I discovered what it means to work for one of the richest man in the world (2019) - Jeff Bezos. These working conditions I've decided to demonstrate on platform AmazonExperience which consists from e-shop that contains artworks - that apeears as products. They are mostly inspired by company's slogans, stereotypes of work, experiences of Amazon's system and strict or unwritten rules.

Contents of this master thesis is create suggestion of optimal e-commerce of company of a Musil firm. On the basis of this thesis the firm should be able to realize its web ecommerce. This thesis can be simultaneously used as instruction for others small and middle-sized firms at solving of analogous problem.

The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.

This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market.

The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.

The paper details the usage of mmWave radars to track people and monitor their movement through predefined zones of interest. The theoretical part describes the physical nature of the technology and then describes algorithms which can be used to monitor using it to monitor the movement of people. In the practical part, I have developed a concrete algorithm which can be used to monitor customer queues and cash registers in shops and inform the cashiers when their presence is needed, as well as gather impersonal GDPR-compliant data about the customer's habits. Afterwards, I have developed a visualization for the Windows platform, which can be used to communicate with the radar, manage its configuration, visualize the events in real time and perform further analysis of the measured data.

The Diploma thesis is focused on creation of business plan proposal for establishment of small company. The first part of thesis examines theoretical basics of business plan development. The second part of thesis analyzes current situation of business sector. In the third, practical part of thesis, business plan for small company establishment is proposed.