This thesis is focused on improving the organizational culture in the COOP Albrechtice Orlici. The current organizational culture is established on basis of own observation and consultation with the Head shop. Proposals to change the organizational structures emerge from the survey when they were surveyed customers' views and attitudes to the selected store. Based on this survey will be designed to improve to meet the requirements of all customers.

This master’s thesis deals with the establishment of a new Fornetti Café shop which is operating as a franchise. The opening part is focused on theoretical knowledge, basic notions and methods of creating of a business plan. The analytic part evaluates the current situation of the chain and the future franchisant. The final, practical part of the thesis contains the business plan for setting up of the franchise shop.

The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.

This thesis is focused on using discrete event simulation in a large plant in order to improve the control logic of the production department. Specifically it’s about the factory ŠKODA AUTO a.s. located in Mladá Boleslav and solved production node is the paint shop area. The chapters of this thesis are focused on used conveyor technology, basics of discrete event simulation, the subsequent development of a virtual model, design of simulation experiments and concept of a new solution. At the end of this work evaluation of proposed solution with comparison to the original solution is included.

This thesis deals with digital tools that are used in the performance marketing concepts. At the outset characterizes an Internet marketing and provides various forms of advertising on the Internet. The practical part is devoted to analysis of Internet business Planetaher.cz, which is based on an online marketing strategy designed to increase the volume of visits and sales in the e-shop. The practical part is focused on the scoring method of risk management in project management. At the conclusion suggests a few recommendations, which hold for further streamlining the entire Internet business.

The main goal of this thesis is design plan for e-shop focused on sport supplements and equipment. Main parts of this labor, which will be used as basis for design of business plan, are selected analysis of environment for setting up demand and circumstances connected with them. Following step will be to chart competitive environment of segment of market, for this step we will use data from main research. This research discovering targeted customer´s preferences. Suggestions mentioned in this thesis will be use as support for realization of this business plan.

The aim of this thesis is to design and evaluate an ant algorithm for a certain class of (hybrid) flowshop problems. These problems consist of a two-staged production process with two identical machines on the second station and buffers in between the stages. For a given number of jobs, each consisting of a processing time and a deadline, the goal is to create a feasible partition and permutation of these jobs which minimizes the total tardiness. Furthermore, a theoretical investigation on the placement and size of the buffers and its impact on the resulting solution space was done. In order to further improve the swarm intelligence it was combined with a set of different heuristics and pheromone evaluation rules. The resulting variations of the algorithm were later tested and evaluated on a set of benchmark instances. Subsequently, the obtained theoretical insights on the flowshop problems were analyzed in a practical matter and proved to be valuable. Finally, the quality of the solutions found by the designed ant algorithm was analyzed on smaller pro- blem instances. It became apparent that at least for such smaller problems the algorithm creates very good solutions which only differ little from the optimum.

Re-entrant permutation flow shop problems occur in practical applications such as wafer manufacturing, paint shops, mold and die processes and textile industry. A re-entrant material flow means that the production jobs need to visit at least one working station multiple times. A comprehensive review gives an overview of the literature on re-entrant scheduling. The influence of missing operations received just little attention so far and splitting the jobs into sublots was not examined in re-entrant permutation flow shops before. The computational complexity of makespan minimization in re-entrant permutation flow shop problems requires heuristic solution approaches for large problem sizes. The problem provides promising structural properties for the application of a variable neighborhood search because of the repeated processing of jobs on several machines. Furthermore the different characteristics of lot streaming and their impact on the makespan of a schedule are examined in this thesis and the heuristic solution methods are adjusted to manage the problem’s extension.

Uppsatsen är gjord i form av en stilistisk analys med mål att utforska dokumentärfilmens autenticitet och mer specifikt en analys av mockumentärfilmers stilelement. Tanken är att genom att analysera vilka stilelement som används i mockumentärfilmer och analysera hur filmskaparna använder dem inom en film skapad ur fiktion, att se ut som en dokumentärfilms form av autenticitet. För analysen valde jag ut tre mockumentärfilmer: This Is Spinal Tap (1984), Man Bites Dog (1992) och Exit Through The Gift Shop (2010). Dessutom valdes ytterligare nio dokumentärfilmer ut, som används i analysens del för att kunna ge exempel från mockumentär till dokumentär. Analysen visar att filmskapare av mockumentärfilmer och dokumentärfilmer använder samma stilelement, men skillnaden ligger i hur filmskaparna använder dem. En mockumentärfilmskapare använder dokumentära stilelement med avsikt att filmen ska få samma utseende som en dokumentärfilm. Analysen visar också att en stor skillnad mellan dokumentärfilmen och mockumentärfilmen finns inom kontraktet till tittaren. Mockumentärfilmskapare knyter ett kontrakt till tittaren för att få åskådaren att förstå att filmen är fiktion. Med hjälp av detta kontrakt och samma förståelse av filmens mockumentära innehåll ger detta åskådaren det fulla spektrumet av filmens innehåll.

Der steigende Effizienzdruck in der Automobilindustrie führt zu der Notwendigkeit bereits in der frühen Planungsphase umfassende Aussagen in Bezug auf die Leistungsfähigkeit des entworfenen Systems zu machen. In der vorliegenden Arbeit wird für den Fertigungsbereich Karosseriebau ein Kennzahlensystem entwickelt, das eine fundierte Entscheidungsbasis für das Management bietet und den Fertigungsplaner mit detaillierten Informationen zur Erkennung von Schwachstellen versorgt. Zur Beherrschung des komplexen Gesamtsystems wird zunächst ein hierarchisches Prozessmodell erarbeitet, anhand dessen die wesentlichen Erfolgsfaktoren des Karosseriebaus identifiziert und parametriert werden. Die Kennzahlen werden definiert und entsprechend ihrer Ursache-Wirkungs-Beziehungen in einem durchgängigen, modularen Kennzahlensystem angeordnet. Zur Sicherung der Praxistauglichkeit werden bei der Entwicklung des Kennzahlensystems der Kennzahlenbedarf und die Kennzahlenverfügbarkeit über den Projektverlauf berücksichtigt. Die Berechnung und Komprimierung der Kennzahlen sowie die Visualisierung der Leistungsentwicklung werden in die Digitale Fabrik integriert und so der manuelle Pflegeaufwand reduziert. Der Nutzen des Kennzahlensystems in der Unternehmerischen Praxis wird anhand von Beispielen verdeutlicht und nachgewiesen.