NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The Influence of eWOM Communications in Consumer Review Websites: An Application of Online Social Network Framework

Kim, Soyeon 17 September 2013 (has links)
No description available.
Marketing
Business Administration
Communication
consumer review websites
electronic word-of-mouth
eWOM
social media
tie strength
homophily, source credibility
eWOM effectiveness
Social Network Theory

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