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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / A pesquisa, que tem como tema a avaliaÃÃo das estratÃgias de desenvolvimento de produtos ecolÃgicos na cadeia de transformaÃÃo dos resÃduos plÃsticos industriais, justifica-se pela mudanÃa de comportamento e novos posicionamentos das empresas com relaÃÃo ao ambiente. O trabalho apresenta metodologia de natureza qualitativa com fins descritivos e procedimentos de coleta bibliogrÃfica com estudo de caso mÃltiplo. As empresas selecionadas para pesquisa sÃo cadastradas na Bolsa de ResÃduos e NegÃcios da FIEC â FederaÃÃo das IndÃstrias do Estado do CearÃ. O presente estudo tem por objetivos investigar se os produtos derivados de resÃduos plÃsticos industriais podem ser classificados como ecolÃgicos, mapear a cadeia de suprimentos e transformaÃÃo dos resÃduos plÃsticos reciclÃveis das empresas pesquisadas e analisar o processo de desenvolvimento de produtos derivados de resÃduos plÃsticos industriais à luz do modelo de Morilhas e Nascimento (2007). Como resultado, verificou-se, que nem todo produto derivado de resÃduos plÃsticos industriais sÃo considerados ecolÃgicos segundo o modelo, pois esses produtos devem atender todas as fases dos critÃrios apontados como ambientais do ciclo de vida de um produto ecologicamente correto. PorÃm, esse modelo nÃo deve ser considerado o Ãnico instrumento de avaliaÃÃo para classificar um produto ecolÃgico, e sim considerÃ-lo como complementar aos referenciais teÃricos para tal anÃlise. / The survey, whose theme is the evaluation of strategies for development of green products in the chain of industrial plastic waste, is justified by the behavior change and new positioning of the companies with the environment. The paper presents a qualitative methodology with descriptive purposes and procedures of collecting literature on multiple case study. The selected companies are registered for research at the Stock FIEC Waste and Business - Federation of Industries of the State of CearÃ. The present study aims to investigate whether products derived from industrial plastic waste can be classified as green, mapping the supply chain and processing of waste plastics recycling companies surveyed and analyze the process of developing products derived from industrial plastic waste in the light model Morilhas and Nascimento (2007). As a result, it was found that not all products derived from industrial plastic waste are considered according to the ecological model, because these products must meet all the criteria set out stages and environmental life cycle of an environmentally friendly product. However, this model should not be considered a unique assessment tool to classify an ecological product, but consider it as complementary to theoretical frameworks for such analysis.

Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.

<p>U disertaciji je predložen model za upravljanje procesom eko<br />marketinga, delovanjem na 4S kriterijume uspešnosti (održivost, bezbednost, društvena prihvatljivost i zadovoljstvo proizvodom).<br />Razvijeni model je zasnovan na primeni alata LCA i Ekološki Ruksak<br />i ima formu upravljačkog algoritma. Model je sistematično predstavljen, integralno i kroz analizu mogućih scenarija primene.<br />Disertacija sadrži detaljan opis podloga na kojima je model razvijen. Verifikacija razvijenog modela je sprovedena kroz simulaciju izvršavanja algoritma na osnovu rezultata dobijenih primenom alata<br />na dva plastična materijala: PLA i PET.</p> / <p>The dissertation proposed a model for managing ecological marketing process by influencing on the 4S criteria of ecological marketing successfulness: Safety, Sustainability, Social acceptability and Satisfaction.<br />The developed model is based on the application of two tools: LCA and Ecological Rucksack and has a control algorithm form. Model is presented in a systematically way, integrally and through an analysis of possible scenarios of application. The dissertation includes a detailed description of the backgrounds on which the model was developed. Verification of the model is carried out through simulation of execution of algoritam based on the results obtained by applying selected tools on two plastics materials: PLA and PET.</p>