The research employed the questionnaire survey. We recruited Ping Tung primary school educational stuff, including directors, coordinators, homeroom teachers and subject teachers, to complete the ¡§Questionnaire on Ping Tung Primary School Educational Staff¡¦s Awareness of School Marketing and the Levels of Identification¡¨. 404 valid samples were collected. The relevant data collected from the questionnaire was analyzed with the statistical program, SPSS for Windows. The result¡¦s which discussed the divergences of variables under different background.Examined via statistical methods such as frequency distribution, percentage, ranking, T-test, One-way ANOVA, and correlation coefficient. Furthermore, the comparison of the groups was compared by employing the Scheffé test. The major findings of the present study are summarized as follows: 1. Among all the variety of types of school marketing awareness of the Ping Tung county primary school teachers. Our study showed , the level of the ¡§staff perception awareness¡¨ is of the highest,while the level of the ¡§value awareness¡¨ is of the lowest. 2. From the viewpoint of the Ping Tung county primary eductors stuff, the ¡§perceptual awareness ¡¨ of school marketing is considered to be crucial. 3. Educators of displayed remarkable variations toward the identification levels of school marketing led to educators.The three facts:different positions, school sizes, and admission conditions. 4. The result demonstrates a positive correlation between the awareness of school marketing and the levels of identification.

本研究旨在探討台北市幼稚園教育人員資訊素養與學校效能之現況及其關係，並依據研究分析結果，提出結論與建議，期能提供日後幼稚園提升教育人員資訊素養與學校效能之參考。 本研究採用問卷調查法，以研究者自編之「幼稚園教育人員資訊素養與學校效能調查問卷」為研究工具，研究對象為台北市公私立幼稚園之教育人員(含園長、主任、組長及教師)，共抽取630位為研究樣本，回收有效問卷共計440份，回收率為69.8%。問卷回收後分別以「平均數」、「標準差」、「單因子變異數分析」、「獨立樣本t考驗」、「Pearson積差相關」、「多元逐步迴歸」以及「結構方程模式」等統計方法進行分析，根據研究分析結果歸納岀以下幾項結論： 一、台北市幼稚園教育人員資訊素養之現況大致良好，在網路能力層面較佳，惟在圖書館能力及電腦軟硬體能力層面有待加強。 二、台北市幼稚園教育人員的與學校效能之現況大致良好，普遍重視幼兒學習表現，惟在社區家長支持層面有待加強。 三、台北市幼稚園教育人員資訊素養能力會因年齡、服務年資、教育程度、園所規模及園所屬性之不同，而有顯著差異。 四、台北市幼稚園教育人員在知覺學校效能方面會因教育程度、園所屬性之不同，而有顯著差異。 五、台北市幼稚園教育人員資訊素養與學校效能間呈現正相關之關係。 六、背景變項與資訊素養各層面對學校效能整體有顯著的預測作用。 七、資訊素養對學校效能有正向的影響。 / This study is aimed at investigating the current conditions and relationships of educational personnel information literacy and school effectiveness in preschools of Taipei City. Furthermore, conclusions and suggestions are provided based on the findings in order to give preschools some suggestions to facilitate educational personnel information literacy and school effectiveness. This study adopts the research method of questionnaire survey.“ Educational Personnel Literacy and School Effectiveness in Preschool Questionnaire” was designed from literature review. The subjects of questionnaire survey include principals, directors, team leaders and teachers in preschools of Taipei City. The samples were 630 educational personnel in preschools and the returned valid questionnaires were 440, making the return rate of 69.8%. The valid sample data was analyzed by various statistical methods such as mean, standard deviation, one-way ANOVA, t-test, Pearson correlation, stepwise multiple regression analysis and structural equation modeling. These conclusions of this research were summarized below: 1. The current conditions of educational personnel literacy in preschools of Taipei City were good, “Network literacy” was the better one, while “Library Literacy” and “Computer Software and Hardware Literacy” should be improved. 2. The current conditions of school effectiveness in preschools of Taipei City were good, “Children learning outcome” was the better one, while “Assistance from community and parents” should be improved. 3. The general performance of educational personnel information literacy in preschools of Taipei City varied significantly from different age, seniority, educational background, preschool dimension and preschool property. 4. The general performance of school effectiveness in preschools of Taipei City varied significantly from different educational background and preschool property. 5. There was positive relationship between educational personnel information literacy and school effectiveness in preschools of Taipei City. 6. The background variations and information literacy were appropriate indicators in predicting school effectiveness. 7. Information literacy positively affects school effectiveness.