The subject of this thesis is the analysis of the vending companies and their business management. The theoretical part describes the basic terminology of the topic. The practical part is focused on the companies themselves, it analyzes and characterizes internal and external surroundings of the vending companies. External environment was analyzed using the PESTE analysis, Porters five forces model and EFE matrix. Main topics of the internal environment analysis were the subject of the business, IFE matrix and the financial analysis. The complex analysis of the whole environment is based on the IE matrix and the SWOT analysis. This thesis contains practical suggestions and recommendations directed to the areas of competitiveness, financial and effective use of sources.

Handlířová, A. Attractiveness of the cleaning sector in the Czech Republic. Master’s thesis. Brno: Mendel University, 2018. This master’s thesis deals with an analysis of the cleaning sector in the Czech Re-public. The main aim of this diploma thesis is to evaluate the attractiveness of the whole sector and to develop recommendations for companies operating in the sector, as well as enterprises considering entering the cleaning sector. For analys-ing the macro-environment, the PESTE analysis was used and micro-environment was analysed by using the Porter’s five forces analysis with objectification. Oppor-tunities and threats of the cleaning sector were identified from results of the analysis. In order to evaluate the attractiveness of the branch and to make rec-ommendations, EFE, GE and SPACE matrix were applied. The sector’s recom-mended strategies are the market development, the product development and the market penetration.

This diploma thesis focuses on making General recommendations for Czech engineering companies to enter the Mexican market. Thesis analyzes data, which are about the current situation on Mexican market, according to PESTE analysis and Porter’s five forces analysis. The thesis also deals with terms of Czech companies for the market penetration by using the matrix GE, EFE and SPACE. The final finding is, that companies should enter the market patiently with help of business partner of business agent.

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The topic of this diploma thesis is “Environmental analysis and strategy formulation of sports facilities operator.” The main aim of this diploma thesis is evaluation of external and internal environment and formulation of strategic alternatives for the operator of sport facilities in Brno, Starez sport, a.s. External factors are identified via PEST and Porter´s five forces analysis, internal factors are analyzed by The extended marketing mix method of 7P´s. Final evaluation is projected into Internal- External matrix. Strategies proposed by the Internal-External matrix are further specified using SWOT matrix and finally the most attractive strategic alternative is chosen and elaborated. The result of this thesis analyzes among others current situation and competition among swimming pools providers in Brno as well.

Zámečníková I., Attractiveness of glass industry sector. Master’s thesis. Brno: Mendel University, 2019. The master’s thesis deals with an analysis of glass industry in Czech Republic. The aim is to evaluate industry attractiveness and to create recommendations for companies operating in the sector and companies considering entering the sector. The literary research describes methods of external environment analysis and methods of evaluating industry attractiveness. In the second part, the external environment is analyzed with the PESTE analysis, the Porter’s five forces model, it’s objectification and with the strategic group analysis. Opportunities and threats identified in the external analysis are evaluated with EFE matrix and the industry attractiveness with GE matrix and SPACE matrix. The competitive strategies are recommended based on information acquired from analyzes and matrixes.

The diploma thesis deals with the proposal of strategic alternatives of the selected agricultural company. These issues are explored in the practical part on the basis of the required theoretical foundations. The whole thesis is divided into two key parts, literary research and practical part. Based on the results of the analyses which were carried out in the practical part of the thesis, there are formulated strategic recommendations. Subsequently, a detailed proposal for implementation of the selected strategic alternative is compiled and the economic impacts of this selected strategic alternative are evaluated.

The main aim of the thesis Strategic management of a Production Co-operative is to provide a detailed analysis of the external and internal environment of the Kovona Production Co-operative based in Brno, and the strategic measures, which result from the mentioned analyses. The theoretical part indicates the general methods of strategic analysis with the employment of the chosen methods. In the practical part, the chosen methods were applied on the situation of the production co-operative. Based on the analysis of the external environment, opportunities and threats, which are beneficial or endangering for running the production co-operative which employs handicapped people, are identified. The result of the analysis of the internal environment is the identification of strengths and weaknesses of the production co-operative. The factors of the external and internal environment are evaluated by means of EFE and IFE matrixes. The next part uses chosen tools for the strategy determination: Internal-external matrix and SWOT matrix. Based on the achieved results, there were proposed several strategic alternatives. These strategies should lead to strengthening of the current position of the production co-operative on the market, improvement in its competitiveness by means of more intensive use of promotional tools, implementation of the reorganization of production and the expansion of distribution channels.

L'àmbit de la Tesi doctoral descansa en l'anàlisi de l'esperit i la praxis del procés prejudicial, centrant-lo en la fase final de l'anomenat procés, els efectes de la sentència del Tribunal de Justícia i la subsegüent aplicació per les jurisdiccions nacionals en la resolució del procés intern.La primera part de la Tesi doctoral (capítols I a III) s'ha centrat en l'estudi dels efectes jurídics de les sentències prejudicials d'interpretació, analitzant els tres principals temes que es susciten, a saber, els seus efectes jurídico-processals, els seus efectes jurídico-materials i la seva dimensió temporal.En la segona part (capítols IV a VII) es va emprendre el tema des del prisma diferent de les posisions de jurisdiccions nacionals davant les sentències perjudicials, el comportament del qual, acatant o incumplint-les, corrobora o nega de manera evident el que s'ha afirmat en els tres primers capítols. / El ámbito de la Tesis doctoral descansa en el análisis del espíritu y la praxis del proceso prejudicial, centrándolo en la fase final de dicho proceso, los efectos de la sentencia del Tribunal de Justicia y su subsiguiente aplicación por las jurisdicciones nacionales en la resolución del proceso interno.La primera parte de la Tesis doctoral (capítulos I a III) se ha centrado en el estudio de los efectos jurídicos de las sentencias prejudiciales de interpretación, analizando los tres principales temas que se suscitan, a saber, sus efectos jurídico-procesales, sus efectos jurídico-materiales y su dimensión temporal.En la segunda parte (capítulos IV a VII) se abordó el tema desde el prisma diferente de las posiciones de jurisdicciones nacionales ante las sentencias prejudiciales, cuyo comportamiento, acatando o incumpliéndolas, corrobora o niega de manera evidente lo afirmado en los tres primeros capítulos. / The Doctorship Thesis lies in the analysis the spirit and the practice of the preliminary process, focusing it in the final stage of such process, the effects of the Court of Justice sentence and their subsequent enforcement by the national jurisdictions in the internal process of the resolution.The first part (chapters I to III) has been focused in the study of the legal effects of the interpretative preliminary rulings, analysing the three main subjects that are issued, i.e., their juridical procedural effects, their juridical material effects and their temporary dimension.In the second part (chapters IV to VII) the issue was laid down from the different point of view, the positions kept by the national jurisdictions, which behaviour, accepting or refusing the preliminary ruling, acknowledges or denies in a clear way what it was assessed in the first three chapters.