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Texte remanié de: Doctoral diss.--University of Michigan, 1985.

The aim of this diploma thesis is the aplication of strategic management process under the conditions of small business. The opportunities, threats, strengths and weaknesses are identified by means of situation analysys of the external environment (e. g. PESTE analysys, Porter's analsys of the environment in the line of business) and the internal environment analysys (e. g. the McKinsey's 7S, the Porter's value chain analysys, the procedural attitude towards the organization and a brief financial analysys). Factors selected during the situation analysys are used by the IFE and EFE matrix to gain the total weighted score of external and internal environment of the organization. The outputs of IFE and EFE matrix are afterwards applied within the framework of Internal-External matrix, which enables us to make a choice of the general strategic position of the organization. Afterwards a SWOT analysys helps us to specify the final strategic recommendations for the selected organization.

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This diploma thesis studies Customer Relationship Management (CRM) and its current usage and implementation in the EU. The primary goal of the thesis is to obtain general know-how for European service oriented organizations and to recommend efficient methods of implementing CRM so that it enhances the competitive advantage of enterprises in the EU. The secondary goal of the thesis is to assess CRM practices and trends in the European Union with a comparison of the two selected EU countries- Germany and the Czech Republic. The thesis is based on research of primary and secondary data with the findings being presented using the elaborated External Factor Evaluation Matrix and the CRM model. Fewer than 30% and 20% of companies in the EU use the operative and the analytic types of CRM, respectively. Therefore, there is a huge potential in utilizing both types of CRM, especially in small and medium enterprises. The most pressing issue in the EU is the shortage of IT professionals. The research proved that CRM can be very beneficial for organizations if it is implemented in the right way and yielded many other valuable pieces of advice for EU, German, and Czech enterprises.

This diploma thesis deals with corporate management of selected economic subject and its analysis, on the base of it recommendation are formulated, which can be used for management and growth of company. The theoretical part of the thesis analyses the current state of the solved problems in the literature, the practical part deals with investigated company and results of the thesis. In terms of analysis of external environment are realised PEST and EFE analysis, which revealed an above-average dependence on the external environment. In the internal environment, the analysis focuses on the object of business, organizational structure, selected area of human resources management, also on profits and financial analysis. Part of the diploma thesis is SWOT analysis and structural analysis of branch by Porter's model of five power also. These analysis support ether a slightly proactive approach to business.

This thesis deals with the elaboration of draft effective business strategies for companies operating in the baking industry. The theoretical part deals with the processing of knowledge from the literature, which are then used in the practical part. The proposed findings and results based on the analysis of the external and internal environment of monitored companies. When analyzing the external environment is investigated using the macroenvironment PEST analysis and microenvironments based on the analysis of sectoral environment and Porter's five forces model. For the analysis of the internal environment is used McKinsey 7S model and analysis of competitiveness. The financial situation of enterprises is evaluated relative indicators as tools of financial analysis. Using the EFE and IFE matrix are processed factors external and internal environment. Results from internal and external analysis are used to generate internal-external matrix IE and SWOT matrix through which identifies a strategy for enterprises engaged in the baking industry.

The thesis "Ownership Forms of News Agencies in Selected EU Countries" aims to analyze the forms of ownership and other characteristics of the three national news agencies: British agency Press Association, Swedish agency Tidningarnas Telegrambyrå and Spanish agency EFE. Differences and similarities of the news agencies and the three media landscapes of UK, Sweden and Spain are explored within the context of the three media systems (North Atlantic, North/Central European and Mediterranean), described by Hallin and Mancini in their book Comparing Media Systems: Three Models of Media and Politics. The comparison is assessed on the basis of four parameters: development of media markets, political parallelism, professionalization and role of the state in media system. The thesis examines agencies from all possible angles. The conclusion summarizes the most important findings and evaluates the comparative analysis of the news agencies' ownership forms and media systems.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-04-07T13:03:20Z No. of bitstreams: 1 TatianeGomesTeixeiraTese2014.pdf: 4120392 bytes, checksum: 476b0dc4161238fdb83458fa4a8e820d (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-04-07T13:03:30Z (GMT) No. of bitstreams: 1 TatianeGomesTeixeiraTese2014.pdf: 4120392 bytes, checksum: 476b0dc4161238fdb83458fa4a8e820d (MD5) / Made available in DSpace on 2017-04-07T13:03:30Z (GMT). No. of bitstreams: 1 TatianeGomesTeixeiraTese2014.pdf: 4120392 bytes, checksum: 476b0dc4161238fdb83458fa4a8e820d (MD5) Previous issue date: 2014-12-03 / Reduced nitric oxide (NO) bioavailability is involved in a number of cardiovascular, muscular and inflammatory mechanisms, mainly in the elderly; while physical exercise has been pointed as an important tool in preventing and minimizing the negative effects of aging. The present thesis comprises two studies that aimed 1) To investigate the influence of the endothelial nitric oxide synthase (eNOS) polimorphysm (Glu298Asp) on the acute response of NO to eccentric resistance exercise (ERE), and also on the biochemical markers, body composition and muscular strength of obese elderly women. 2) To identify the presence of subjects with low or high responsivity of NO to ERE, and the influence of distinct levels of responsivity on biochemical and inflammatory markers, body composition and muscular strength. Eighty-seven older women (69.4 ?? 6.1 years, 74.9 ?? 12.7 kg, heigh 151.9 ?? 6.0 cm and BMI 32.5 ?? 5.7 kg/m2) participated in the study. Forty-nine of them participated of the second study. The exercise protocol consisted of seven sets of ten eccentric repetitions at 110% of ten repetitions maximum (10RM) and the serum concentration of nitrite was measured immediately after and 3, 24 and 48 hours after the ERE. Results: The ERE elevated the serum concentration of nitrite, without a significative influence of eNOS polymorphism (study 1). The group of T allele carriers (TT or TG genotype) presented higher triglicerides (p=0.014), VLDL (p=0.025) and urea (p=0.038) concentrations, and lower body weight (p=0.013), BMI (p=0.031), prevalence of obesity (81% versus 56%) and relative muscle strength (p=0.047) as compared with the GG genotype carriers. Inter-individual differences were found in the magnitude of serum response of nitrite to ERE, which allowed the identification of low (LR) and high responsive (HR) groups (study 2). The LR group presented higher percentual body fat (p=0.017), total cholesterol (p=0.043) and LDL (p=0.044), and lower upper limb fat-free mass (p=0.054) as compared with the HR group. These results demonstrate that: a) in obese older women, nitrite concentration is elevated up to 48 h after ERE, and the magnitude is influenced by inter-individual variations, independently of eNOS polymorphism; b) the presence of the eNOS polymorphism Glu298Asp (TT or TG genotype) and the low responsivity of nitrite to ERE are indicative of unhealthier lipid profile and higher fat percentage in older obese women. Furthermore, these parameters can be used in clinical practice to improve the identification of the impairment degree during aging, as well for understanding the different responses to exercise. / A redu????o da biodisponibilidade de ??xido n??trico (NO) est?? envolvida em in??meros mecanismos cardiovasculares, musculares e inflamat??rios, principalmente na popula????o idosa; enquanto o exerc??cio f??sico tem sido apontado como importante estrat??gia para prevenir e minimizar os efeitos delet??rios do envelhecimento. A presente tese ?? composta por dois estudos quantitativos, de delineamento quaseexperimental, que objetivaram 1) Investigar a influ??ncia do polimorfismo (Glu298Asp) da ??xido n??trico sintase endotelial (eNOS) sobre a resposta aguda do NO ao exerc??cio de for??a exc??ntrico (EFE), bem como sobre os marcadores bioqu??micos, a composi????o corporal e a for??a muscular de idosas obesas; 2) Identificar a presen??a de idosas com alta ou baixa responsividade do NO ao EFE, e a influ??ncia dos distintos graus de responsividade sobre os marcadores bioqu??micos, inflamat??rios, composi????o corporal e for??a muscular. Participaram do primeiro estudo 87 idosas (69,4 ?? 6,1 anos, 74,9 ?? 12,7 kg, estatura 151,9 ?? 6,0 cm e IMC 32,5 ?? 5,7 kg/m2), 49 das quais compuseram a amostra do segundo estudo. As volunt??rias completaram sete s??ries de 10 repeti????es exc??ntricas a 110% de 10 repeti????es m??ximas (10RM), sendo a concentra????o s??rica de nitrito medida imediatamente ap??s e 3, 24 e 48 horas ap??s o EFE. Resultados: o EFE provocou eleva????o da concentra????o de nitrito, sem influ??ncia significativa do polimorfismo da eNOS (estudo 1). As carreadoras do alelo T apresentaram maior concentra????o de triglicer??deos (p=0,014), VLDL (p=0,025) e ureia (p=0,038), e menor peso corporal total (p=0,013), IMC (p=0,031), preval??ncia de obesidade (81% versus 56%) e for??a muscular relativa (p=0,047) em compara????o ??s idosas com gen??tipo GG. Foram encontradas diferen??as interindividuais na magnitude de aumento do nitrito p??s-EFE, o que permitiu a identifica????o de grupos pouco (PR) e muito responsivos (MR) (estudo 2). Idosas PR apresentaram maior percentual de gordura (p=0,017), colesterol total (p=0,043) e LDL (p=0,044), e menor massa livre de gordura de membros superiores (p=0,045) em compara????o ??s MR (estudo 2). Estes resultados demonstram que: a) a concentra????o de nitrito em idosas obesas se eleva at?? 48 horas ap??s o EFE, sendo a magnitude influenciada por varia????es inter-individuais, independentemente do polimorfismo da eNOS; b) a presen??a do polimorfismo Glu298Asp eNOS (gen??tipo TT ou TG) e a baixa responsividade do nitrito ao EFE s??o indicativos de piores perfil lip??dico e percentual de gordura corporal em idosas obesas. Sendo assim, estes par??metros podem ser utilizados na pr??tica cl??nica para melhorar a identifica????o do grau de acometimento durante o envelhecimento, bem como para entendimento das diferentes respostas ao exerc??cio.