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1	Information Strategies in Websites for Sustainable Consumption : An Exploration of the EcoRunner Tool Kutter, Robert W January 2009 (has links) Environmental problems are growing, and efficiency and technology improvements have failedto reduce them in aggregate. Sustainable consumption, the alternative to supply-sideimprovements, addresses consumer demand and behavior to reduce environmental impacts. Thisstudy attempts to determine whether the EcoRunner website tool can increase pro-environmentalconsumer behavior. To provide context for this interdisciplinary research question, an extensiveliterature review, focusing on economics and psychology (especially consumer science), wasconducted. The effect of EcoRunner on consumers was empirically evaluated with a survey. Theresults of the survey show no statistically significant changes as a result of using EcoRunner;however, this result may be due to the small sample size (n=6). Since literature review and surveyresults suggest that using the tool increases pro-environmental consumer behavior, rerunning the survey with a larger sample group might yield statistically significant results. / <p>www.ima.kth.se</p> Sustainable consumption EcoRunner effect on users literature review user survey Hållbar konsumtion EcoRunner påverkan på användare litteraturstudie undersökning Social Sciences Interdisciplinary Environmental Sciences Miljövetenskap