This thesis connects the influence of experience economy and ICT on event industry in a research of use of technology in optimization of attendee's event experience. By combining primary and secondary literature with qualitative research we come to conclusions that an optimal event experience is complex assemblage of affective, cognitive and conative aspects, we prove the benefits of event technology as one of the means to achieving this copious experience and identify concrete methods how to use technology for this purpose.

This diploma thesis clarifies the issue of Triadic nexus among Slovakia, Hungary and the Hungarian minority concerning education and economic access to areas inhabited by the Hungarian minority, which affect the graduates of minority schools in the Slovak labor market. At the same time it aspires to refer to this relationship as one of the factors that may impact on reduction in the number of members of the Hungarian minority in Slovakia. The main focus is on the trilateral approach to the issue of education in the Slovak minority schools in Hungarian language in case of teaching the state language. The consequences of the different trilateral relation approach to minority education can lead to inefficiency of minority schools teaching Slovak language, which can, in conjunction with the current economic approach of Slovakia to the areas inhabited by the Hungarian minority, lead to migratory pressures on graduates of minority schools as for the choice of university studies and their employability. The lack of language skills reduces their competitiveness and flexibility compared to linguistically better equipped individuals. The statistical data in education, employment and population movements that will be analyzed and compared, are freely available, and confirm this hypothesis.

The purpose of this disertation is to capture the era of so-called normalisation during the 1970s and 1980s of the 20th century in Czechoslovakia. Even though the economic transformation in the 1990s is covered, the normalisation is in this case the primary investigated period. The main focus is on the largest producer and exporter of czechoslovak motorcycles - a company called JAWA with the main production plant located in Tynec nad Sazavou - Brodce. In addition to the motorcycle production in Tynec nad Sazavou the work looks at Czechoslovakia and its role as a power of the motorcycle sport during socialism and other aspects such as the role of motorcycles during the normalisation period in Czechoslovakia or the outline of the historical development of JAWA in the post-war years and its growth on the international scale before nationalization of the enterprise. The disertation also covers other aspects during the researched era such as the impact of the factory on the lives of the citizens and employees in the region, relations to the company and the brand JAWA or researching economical situation of the factory during the normalisation period and economical transformation. The main resources used for this work were interviews with current and previous employees of JAWA in Tynec nad Sazavou, who...

The topic of this diploma thesis is the commercialization of civic organizations, which we understand as the process in which they take over some procedures, methods and strategies of the commercial sector in order to generate some profit. As the highest level of commercialization, this work considers the transformation of civil organization into a so called social enterprise.At the next potential level, this civic organization would become a pure market enterprise acting as socially responsible. Thus, a social enterprise is defined as a civic organization, for which profiting is just as important as an increase in public benefit by fulfilling of its own altruistic mission. However, it is said that this social mission may be threatened by the economic one. Whereas the social enterprise combines those two opposing attributes in the form of a social and economic mission, it is considered to be controversial. That's why the aim of this diploma thesis is to determine the importance of a transformation of civic organization into the social enterprise for its life and how this transformation affects its functioning and its essence. The diploma theses is based primarily on the theory of civil society, the civil sector, the social economy and the theory of social enterprise. It is a case study, which...

The thesis deals with the possibilities of financing social enterprises in the Czech Republic. The thesis is divided into two parts on the theoretical and empirical part. The theoretical part is divided into three thematic blocks. The first block is focused on the situation abroad and it is prepared in the form of an overview study of fundamental concepts and approaches to the social economy, social entrepreneurship and financing. The second part is focused on the development of social economy and social entrepreneurship in the Czech Republic. The legislative context for the establishment and activity of social enterprises in the Czech Republic is presented here. It focuses more on the possibilities of financing social enterprises in the Czech Republic with a thorough analysis of European funds. The third block presents the results of the performed analyses of social entrepreneurship in the Czech Republic with a focus on financing. In the empirical part, the research itself is introduced. Its essence was a comparison of two social enterprises. The author compares two companies, where one company decided to use EU grants for its funding and the other did not. The aim of the thesis is to find out the advantages and disadvantages of multi-source financing especially in the resources from the European...

This dissertation thesis deals with the notion of "vekslactvi" in socialist Czechoslovakia and with a social group called "vekslaci", which orchestrated illicit trade with foreign currencies, the so called tuzex vouchers, and smuggled consumer goods. The analysis lays emphasis on the daily operations of the "veksláci" and also on the commodities which they traded. From this perspective, "vekslaci" could be treated as a driving force within the Czechoslovak black market. In addition to the basic principles of "veksl", the chapter also presents a certain typology of traffickers and mutual hierarchical links within this specific community. The lifestyle of the "vekslák subculture" is also a subject of historical reconstruction as the thesis seeks to place "veksláci" in the context of the Czechoslovak society before 1989. The thesis also deals with the social and economic circumstances that enabled the birth of a peculiar social group of "vekslaci". Among others, it focuses on the role of the Tuzex hard currency shops, which was introduced in order to sell (mostly imported) consumer goods in exchange for foreign currencies or special vouchers. Attitude of the Czechoslovak state regarding the issue of "veksláctví" is also a subject of analysis. The research focuses on legislation, which gradually...

Zmrzlý, D. Value added tax in the selected company. Diploma thesis. Brno: Mendel University, 2019. The aim of this work is to formulate recommendations for the application of the Czech VAT Act for subjects from the selected sector and the requirements for their practice. This thesis deals with the introduction of the system of this tax as well as the related legislation at the level of the European Union and the Czech Republic. The main part of the thesis analyses the sector of yoga providers including quantitative and qualitative research. Attention is also focused on VAT in the selected company from this sector. The activities of the company are analysed in relation to VAT and the correct procedure according to the law, as well as from the managerial, economic and technical point of view. The result is the creation of recommendations for correct application of the Czech VAT Act with regard to the specificities of the sector and discussion for the analysed company.

The objective of this thesis is to analyze the impact of the electronic records of sales (ERS) implemented on December 1, 2016, in the Czech Republic. The ERS orders given entrepreneurs to use special cash boxes and to send data about single sales to the Financial Authority immediately after each transaction. Experience shows that the ERS reduced tax evasion and the shadow economy. This thesis fills a gap in literature as no study has yet examined the impact of ERS on macroeconomic variables - gross domestic product (GDP) per capita, unemployment rate and harmonized consumer price index (HCPI). To analyze it, I apply SCM by Abadie and Gardeazabal (2003), Abadie et al. (2010) and Abadie et al. (2015) that proposes the way how to evaluate the impact of political interventions using a quantitative approach. Using data from the Eurostat and OECD databases from Q1 2004-Q3 2019, the method allows me to construct a counterfactual outcome for GDP per capita, unemployment rate and HCPI in the absence of the implementation of the ERS. I also apply the extension of original SCM - generalize synthetic control method by Xu (2017) and augmented synthetic control method by Ben-Michael et al. (2018) as robustness checks. Moreover, the interference procedures include the modified confidence interval by Firpo and Possebom...

The theme of this diploma theses is surveillance capitalism. Its aim is to provide comprehensive insight into the key aspects of this phenomenon that has a significant impact on the global economy and society as a whole. The first part of the thesis deals with the topic of information society and its transformational effect on the economical sphere and surveillance system. It reveals some of the key issues following this new state of society and postmodern surveillance practices as well. The second part of the thesis aims to define what is meant by surveillance capitalism, to uncover the principles and the economic imperatives that dominate various stages of the development and finally to outline the threats and ethical problems this new logic of assimilation has brought in.

This master's thesis is about the success of sharing economy in the accommodation segment in Prague. The thesis is based on theories conceptualizing sharing economy as a result of social and value change, not only as technological one. Using online review data, the user experience of shared accommodation via Airbnb and traditional via Booking are compared. Analysis is conducted with focus on users' satisfied needs and fulfilled values. For processing the data, text mining techniques (topic modelling and sentiment analysis) were employed. The major result is that in Prague the models of sharing economy accommodation meets the growing need in society to fulfil post-material values in the market much better than the models of traditional accommodation (hotels, hostels, boarding houses). In their experiences, Airbnb users reflect social and emotional values more often, even though most sharing economy accommodations in Prague do not involve any physical sharing with the host. The thesis thus brings a unique perspective on the Airbnb phenomenon in the Czech context and contributes to the discussion of why the market share of the sharing economy in the accommodation segment in Prague has been growing, while traditional models stagnated.