Na área da Ciência Política, estudos sobre o comportamento político e eleitoral, sob diferentes perspectivas analíticas, permitem verificar um conjunto de variáveis e indicadores que elucidam aspectos da cultura política e do processo de construção democrática. O objetivo da presente tese é compreender a lógica do comportamento político de Toledo, PR, a partir da identificação das percepções, motivações e atitudes dos cidadãos em relação à política e às instituições democráticas. Os dados examinados, oriundos de pesquisas realizadas na região, evidenciam um cenário de ceticismo e de decepção frente à atuação dos políticos e do desempenho socioeconômico do regime democrático. Observou-se uma tendência do voto personalista em detrimento do voto programático/partidário, especialmente entre eleitores que expressaram baixos níveis de interesse por política, de confiança institucional e de participação política. O argumento é de que a personalização do poder e práticas como o clientelismo, o nepotismo e a corrupção estão enraizados na cultura política brasileira, apesar dos avanços na institucionalização de procedimentos poliárquicos. / In the area of political science, research on political and electoral behavior from different theoretical perspectives allows us to examine several variables and empirical indicators that enlighten political culture aspects as well as a deep understanding of the democratic construction process. The main objective of this dissertation is to understand the underlying logic of political behavior in Toledo –Parana- Brazil, based upon the analysis of perceptions, motivations and attitudes of citizens in regards to politics and political democratic institutions. The data examined through research conducted in this State show a context where cynicism and deception with politicians and government’s socio-economic performance prevail. The results also indicated a personalistic tendency to vote instead of a programmatic-partisan vote, especially among electors that showed low levels of political interest, as well as reduced indices of institutional trust and political participation. The main argument oft this study is that the personalization of political power and practices such as clientelism, nepotism and corruption are rooted in the Brazilian political culture, in spite of advances in the poliarquical formal democratic procedures.

Na área da Ciência Política, estudos sobre o comportamento político e eleitoral, sob diferentes perspectivas analíticas, permitem verificar um conjunto de variáveis e indicadores que elucidam aspectos da cultura política e do processo de construção democrática. O objetivo da presente tese é compreender a lógica do comportamento político de Toledo, PR, a partir da identificação das percepções, motivações e atitudes dos cidadãos em relação à política e às instituições democráticas. Os dados examinados, oriundos de pesquisas realizadas na região, evidenciam um cenário de ceticismo e de decepção frente à atuação dos políticos e do desempenho socioeconômico do regime democrático. Observou-se uma tendência do voto personalista em detrimento do voto programático/partidário, especialmente entre eleitores que expressaram baixos níveis de interesse por política, de confiança institucional e de participação política. O argumento é de que a personalização do poder e práticas como o clientelismo, o nepotismo e a corrupção estão enraizados na cultura política brasileira, apesar dos avanços na institucionalização de procedimentos poliárquicos. / In the area of political science, research on political and electoral behavior from different theoretical perspectives allows us to examine several variables and empirical indicators that enlighten political culture aspects as well as a deep understanding of the democratic construction process. The main objective of this dissertation is to understand the underlying logic of political behavior in Toledo –Parana- Brazil, based upon the analysis of perceptions, motivations and attitudes of citizens in regards to politics and political democratic institutions. The data examined through research conducted in this State show a context where cynicism and deception with politicians and government’s socio-economic performance prevail. The results also indicated a personalistic tendency to vote instead of a programmatic-partisan vote, especially among electors that showed low levels of political interest, as well as reduced indices of institutional trust and political participation. The main argument oft this study is that the personalization of political power and practices such as clientelism, nepotism and corruption are rooted in the Brazilian political culture, in spite of advances in the poliarquical formal democratic procedures.

Na área da Ciência Política, estudos sobre o comportamento político e eleitoral, sob diferentes perspectivas analíticas, permitem verificar um conjunto de variáveis e indicadores que elucidam aspectos da cultura política e do processo de construção democrática. O objetivo da presente tese é compreender a lógica do comportamento político de Toledo, PR, a partir da identificação das percepções, motivações e atitudes dos cidadãos em relação à política e às instituições democráticas. Os dados examinados, oriundos de pesquisas realizadas na região, evidenciam um cenário de ceticismo e de decepção frente à atuação dos políticos e do desempenho socioeconômico do regime democrático. Observou-se uma tendência do voto personalista em detrimento do voto programático/partidário, especialmente entre eleitores que expressaram baixos níveis de interesse por política, de confiança institucional e de participação política. O argumento é de que a personalização do poder e práticas como o clientelismo, o nepotismo e a corrupção estão enraizados na cultura política brasileira, apesar dos avanços na institucionalização de procedimentos poliárquicos. / In the area of political science, research on political and electoral behavior from different theoretical perspectives allows us to examine several variables and empirical indicators that enlighten political culture aspects as well as a deep understanding of the democratic construction process. The main objective of this dissertation is to understand the underlying logic of political behavior in Toledo –Parana- Brazil, based upon the analysis of perceptions, motivations and attitudes of citizens in regards to politics and political democratic institutions. The data examined through research conducted in this State show a context where cynicism and deception with politicians and government’s socio-economic performance prevail. The results also indicated a personalistic tendency to vote instead of a programmatic-partisan vote, especially among electors that showed low levels of political interest, as well as reduced indices of institutional trust and political participation. The main argument oft this study is that the personalization of political power and practices such as clientelism, nepotism and corruption are rooted in the Brazilian political culture, in spite of advances in the poliarquical formal democratic procedures.

Author of these thesis researches the ability Paired comparison method to predict the results in the presidential elections during January 2018 ( the first and the second round). The pair comparison method is based on the assessment of individual candidates in combinations (pairs) where two candidates stand against each other and there is a judge who compares them in all combinations. The author carried out an investigation using three standardized questionnaires. She has applied the method in the first questionnaire and surveyed the actual choice of the respondents in the other two questionnaires. There were 392 respondents who participated in the complete questionnaire surfy and their answers were analyzed and compared with their results of Paired comparison method. The thesis also shows the accuracy of the method and the suitability of the application, as well as the ability to predict the results of undecided voters. The Paired comparison method in prediction of the results of the first round, but was able to estimate the results of the second round. The author concludes that Paired comparison method should be used in several round types of elections or those where two candidates stand against each other. There are also examined the disadvantages and risks of the method.

The diploma thesis is focused on the role of appearance in electoral decision making in the presence of political information and voters' characteristics. In the theoretical part experimental researches and real elections researches, which are focused on the appearance of political candidates, are presented. The results highlight the presence of stereotyped thinking in electoral decision making, the influence of the appearance of attractive candidates and the perceived competencies, that have a predominantly positive effect on electoral success, the negative evaluation of candidates with higher weight, and the inconsistent evaluation of ethnicity and gender of political candidates. Current research has shown that a political program, shared values and personalities at the head of political parties have been selected in the elections of political parties, and in the fictitious elections the candidate with the same political attitude has the greatest chance of success. However, the appearance of political candidates affects the success of candidates even in the presence of political attitudes and the characteristics of the respondents. Preferred is the attractiveness of the candidate and the appearance of competence, which is controlled by attractiveness and older age. A nice look of political...