The expansion of Internet promotes the rise of social media. The appeal of social marketing leads the enterprises start to set up fanpage on Facebook to interact with their members.This study discusses whether the messages¡¦ emotion or the managers¡¦ emotion result in members¡¦ emotion in fanpage,and furthermore to find out the connection between members¡¦ emotion and brand attitude. This research adopts experimental method and distributes on-line questionnaire, retrieving 384 samples and analyze the data with SPSS 17.0. The results shows that the display of messages and the menagers¡¦emotional expression certainly affect menbers¡¦ positive emotion, and directly affect the menbers¡¦ brand attitude to the enterprises.This study points out the importance influence of emotion in marketing research,and provides some practical suggestions to enterprises to develop a new strategy.

The Purpose of this study is to explore the moderating effects of self monitoring and internal marketing on the relationships between the emotional labor loading and customer-oriented behavior. The sample of this study consisted 2 hospitals at koashing. The questionnaires were used to survey and there were 400 Valid samples. The results of this search indicate that¡G 1.Emotional labor loading affects customer-oriented behavior significantly. Emotional labor loading has positive impact on patient -orientation , however has negative impact on mission-orientation. 2. The interaction effects between the self monitoring and the emotional labor loading on patient-orientation is significantly, the hypothesis of moderating effect of self monitoring was supported. 3.The interaction effects between the internal marketing and the emotional labor loading on customer-oriented behavior is not significantly, the hypothesis of moderating effect of internal marketing was not supported.