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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

“I WANT TO FEEL WHAT THEY FEEL”: EVALUATING THE EFFECTIVENESS OF EMOTIONAL FLOW IN NARRATIVE HEALTH BLOGS

Sheff, Sarah Elizabeth 01 January 2019 (has links)
Emotion has long been implemented in persuasive messages and campaigns to influence attitudes and health behavior. Research demonstrates that messages often evoke more than one emotion during and after exposure, and this was previously viewed as an undesirable outcome; however, the literature suggests that the intentional inclusion of multiple emotions, or emotional flow, could positively impact persuasive outcomes, such as attitudes and behavioral intention. The proposed study employs the concept of emotional flow, the intentional inclusion of more than one discrete emotion, in the context of narrative health blogs addressing mental health topics relevant to college students. The study specifically examines how the inclusion of a second discrete emotion influences transportation, identification, and attitudes. Participants were randomly assigned to one of six conditions and read a narrative health blog designed to evoke either one or two discrete emotions. After message exposure, they responded a brief survey to assess discrete emotions, transportation, identification, attitudes, and demographics. Data were analyzed using ANOVAs and ANCOVAs. The findings revealed that although the narratives elicited moderate levels of transportation and identification, there were not significant difference between conditions. Theoretical and practical implications for the study of narratives and emotional flow are discussed, in addition to practical implications for studying mental health.

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