Audits of organizational communication have been viewed as an efficient means for collecting data and diagnosing common communication problems (Meyer, 2002), and evaluating employee communication satisfaction has proven to be a vital component of the auditor’s overall goal of assessing communication effectiveness. While communication audits have been used for the past 50 years by practitioners and scholars alike to evaluate the effectiveness of both external and internal communications, this particular analysis will explore the internal communications of a business-to-business sales division within a major U.S. credit reporting agency. Using Goldhaber’s (2002) method for administering Web-based communication surveys and a combination of Downs & Hazen’s (1977) Communication Satisfaction Questionnaire and Gayeski’s (2000) Information Systems Analysis, this study will assess how the salesperson’s satisfaction of the company’s electronic sales communications relates to perceived productivity.

It has long been established that “communication is of fundamental importance in the operation of all organizations, and a knowledge of the efficiency of the general communication system is vital to achieve high levels of organizational effectiveness” (Greenbaum, Clampitt, & Willihnganz, 1988, p. 245). With this in mind, over the past forty years many organizations have turned to communication audits to identify strategies to improve their organizations’ communication practices. One such organization is the State Bar of Georgia. Using Downs and Hazen’s (1977) Communication Satisfaction Questionnaire, this study assessed the health/effectiveness of the Bar’s formal and informal communication channels, identified problems and made recommendations for improvement. In addition to gaining a better understanding of the strengths and weaknesses of the Bar’s existing communication channels, the audit showed how communication practices at the Bar relate to employee job satisfaction.