This Mixed Method Research Project examines the possible marketing strategies that can be used to market township schools in the Gauteng province, within an increasingly competitive educational system. These strategies are investigated within the largely unbalanced infrastructural and resource dichotomy that exists between most township schools and the former Model C schools; the results of which has seen among many other challenges, the ever increasing learner migration from the township schools to the former Model C suburban schools. This pedagogical manuscript adopts a case study approach while simultaneously integrating the influences of established research paradigms like pragmatism and enterpretivism. Within the attempt to find the best marketing options for township schools, the project also consciously attempts to identify the challenges (and possible solutions) that the said schools face as they try to market themselves. The benefits of implementing the marketing matrix within the education product are henceforth highlighted within the narrative of the project. / Educational Leadership and Management / M. Ed. (Education Management)

This Mixed Method Research Project examines the possible marketing strategies that can be used to market township schools in the Gauteng province, within an increasingly competitive educational system. These strategies are investigated within the largely unbalanced infrastructural and resource dichotomy that exists between most township schools and the former Model C schools; the results of which has seen among many other challenges, the ever increasing learner migration from the township schools to the former Model C suburban schools. This pedagogical manuscript adopts a case study approach while simultaneously integrating the influences of established research paradigms like pragmatism and enterpretivism. Within the attempt to find the best marketing options for township schools, the project also consciously attempts to identify the challenges (and possible solutions) that the said schools face as they try to market themselves. The benefits of implementing the marketing matrix within the education product are henceforth highlighted within the narrative of the project. / Educational Leadership and Management / M. Ed. (Education Management)

The purpose of this study was to explore the use of Animal-Assisted Therapy in Educational Psychology. An empirical study of limited extent was undertaken, which was qualitative by nature and conducted from an interpretivist paradigm. I made use of a therapeutic case, which served as an in-depth case study. Visual data, creative expression, interviews, narrative expression and field notes were employed as data-gathering methods. Data were analysed by means of document analysis. A young boy of 14 years, with whom I have previously worked as a therapist, was the participant in the study. The findings of the study were, firstly that the use of AAT could enable the attainment of goals in therapy. Implementing AAT as a therapeutic tool provided motivation for participation in therapy from the participant. Secondly the use of an animal (dog) in the therapeutic process promoted the formation of a personal, caring, and emotional relationship with the primary participant. Thirdly, psychological benefits in the use of AAT were revealed by this study, namely the opportunity to promote socialisation, self-esteem, communication, interaction and participation in therapy. Fourthly AAT had a value in working with a socio-economically vulnerable child, addressing several of the needs identified in order to enhance the well-being of the child. / Dissertation (MEd)--University of Pretoria, 2010. / Educational Psychology / unrestricted