The situation that China's pensions cannot cover the expenditure is becoming more and more serious. On the one hand, it is to increase the rate of return of enterprise annuities. On the other hand, it is to increase the participation rate of enterprise annuities. In order to improve the participation rate of enterprise annuity, it is of great significance to solve the problem of insufficient funds of enterprise annuity from the aspect of supply. Based on this, this dissertation conducts detailed research, focusing on the impact of relevant factors on the participation rate of enterprise annuity from the enterprise level and the individual level. After making a detailed overview of the situation of domestic enterprise annuity, this dissertation analyzes the influencing factors of the participation rate of enterprise annuity of China based on the latest nationally representative micro data CHIP 2018. The analysis uses the "bivariate Probit model", that is, the enterprise level and the individual level, employing 0-1 bivariate as the dependent variables and employee income, employee education, employee gender, enterprise income as independent variables. The analysis also includes other control variables. The empirical evidence found that employee income, employee education, and employee gender have impacts on employee participation in enterprise annuity; enterprise ownership, company income, and the industry in which the company is located have impacts on whether the enterprise establishes an enterprise annuity plan. In addition, there are differences in the state-owned system and private system and industry differences on the establishment of enterprise annuity plans. Finally, this dissertation gives relevant policy suggestions that may provide some theoretical guidance for increasing the participation rate of enterprise annuity.Key words: Enterprise annuity; Participation rate; Bivariate Probit model; Policy suggestions. / Business Administration/Interdisciplinary

為進一步保障勞工老年退休後經濟狀況無虞，維持其原本生活水平，行政院會於2011年12月29日通過《勞工退休金條例》修正草案，放寬企業開辦年金保險條件，企業規模在200人以上者，只要經工會或勞資會議同意，即可開辦企業年金保險，而勞工也可審視其收益狀況，選擇是否將個人退休金專戶轉換為企業年金保險。此項立法通過後，可望帶動壽險公司勞退自提部分企業年金保險商品的銷售商機。 站在勞工的角度來看，任職公司為職工規劃企業年金保險，可以讓員工提早為退休金做儲蓄，更專注於工作做努力。 從政府的角度觀察，為國內勞工做好規劃及監督與把關，更加健全、完善與更多選擇的退休金商品與制度，能給予勞工一個無憂無慮的退休生活，相對的能節省更多可能的社會福利支出，將政府資源投入國家基礎建設與經濟發展中。 站在壽險公司的方向研究，企業退休金市場的經營一直都是壽險公司所高度關注的一個區塊，只要提供適合的商品及規劃，企業為勞工、勞工為自己所提存的保費收入，是每月都會有穩定的現金流入，有利於壽險業做長期的投資規劃，再者透過企業年金保險制度的推廣，能接觸到更多的客戶與更加深入了解客戶的需求，便於設計出市場接受度高的商品，有利提供壽險公司的經營與投資績效。 最後從企業經營面來規劃，實施企業年金保險制度，能替員工提供一個更長久的退休計畫，為企業規劃一個更完善的員工獎勵制度與留才計畫；員工是企業最重要的資產，若未針對企業中的“人”此項有形資產加以運用，企業將不會產生任何無形的超額利益，本文希望藉由對企業年金保險制度之分析與介紹，期有助於國內壽險業發展企業年金保險與企業參酌實施企業年金保險制度之意願研究之參考。 / To have labors adapt to life after retirement, the Executive Yuan approved the Amendment of the Labor Pension Act on December 29, 2011. From the view of labors, it allows employees to start saving into pension ahead of time and focus more on work if the enterprise that one works for setting out an enterprise annuity insurance plan for its employees. From the government’s point of view, a good plan with constant monitoring and checking on makes a more complete pension funds system, which provides laborers with a better life after retirement. For insurance companies, as long as the insurance company provides suitable product and plan, the premium collected from what enterprises invested for employees and labour’ self-contribution will be stable cash flow on monthly basis, which is beneficial for insurance company to draw a long time investment plan. Finally, in terms of enterprise management, to carry out enterprise annuity insurance will provide employees with a retirement plan with long-term influence and will help to establish a complete reward system and a plan for retaining talent. Through the analysis and introduction of the enterprise annuity insurance in this article, it provides some suggestions for local insurance companies when it comes to develop the enterprise annuity insurance, and also some references for enterprises that are willing to put enterprise annuity insurance system into practice.