Exploring circular entrepreneurship and its disruptive approach to resource use is crucial in order to challenge the prevailing linear economic model and promote sustainable development in business and society. By examining circular entrepreneurship through the theoretical lenses of entrepreneurship as practice (EaP) and embeddedness, this study aims to shed light on the process of venture creation and the key role of entrepreneurial practices in it. Focusing on the initial stages of circular venture creation, we investigate how entrepreneurs build and leverage embeddedness through diverse everyday practices performed to both become embedded and draw resources from their networks and environment. Through a qualitative analysis based on semi-structured interviews conducted with circular entrepreneurs in Sweden, the study aims to advance an understanding of the dynamic interplay between embeddedness and entrepreneurial practices, offering nuanced insights into their mutual influence. Our findings contribute both theoretically and practically to the under-researched field of circular entrepreneurship, highlighting the relevance of embeddedness in the process of circular venture creation and advancing a practical understanding of how circular ventures successfully emerge.

Parmi les relations qui traversent l’univers de l’entreprise, celles entre gestionnaires et fournisseurs occupent une place de premier ordre, dans la mesure où ils permettent d’obtenir les produits et services dont l’entrepreneur se servira pour faire de l’argent. Mais dans un contexte de relations humaines, il est inévitable que d’autres liens, affectifs ou émotifs, se nouent au fil des communications. Ces liens, ou attachements, se tissent par l’entremise de conversations, de documents et de pratiques et, par la dimension performative de la communication, deviennent un aspect constitutif de l’identité des parties prenantes, individuelle et collective. À partir d’une étude qualitative réalisée auprès d’un entrepreneur propriétaire d’un café montréalais, ce mémoire tente de comprendre, au moyen d’une entrevue, de conversations avec l’entrepreneur et d’enregistrements de certaines interactions, la manière dont les attachements se manifestent dans les relations entre lui et ses fournisseurs, le rôle que ces derniers jouent dans lesdites relations et l’impact qu’ils peuvent avoir dans l’entreprise et sa trajectoire. Suite à une analyse ventriloque de six interactions, les résultats de cette recherche dévoilent que les attachements jouent effectivement plusieurs rôles dans les relations entre entrepreneur et fournisseur, notamment en permettant de garder le contact en période de tension, en protégeant certaines relations et en agissant comme garde-fou relationnel. Ces rôles ont, par ailleurs, des effets sur l’entreprise elle-même, car ils peuvent agir sur l’identité même du café et sur la manière dont les décisions importantes sont prises. / Among the relationships that permeate the world of business, those between managers and suppliers are of the utmost importance, as they are essential to provide the products and services that the entrepreneur will use to make money. But, in a context of human relations, it is inevitable that other bonds, affective or emotional, get enacted in the course of interaction. These bonds, or attachments, are forged through conversations, documents, and practices and, through the performative dimension of communication, become a constitutive aspect of the stakeholders’ individual and collective identities. Based on a qualitative study conducted with the owner of a Montreal café, this dissertation seeks to understand, through an interview, conversations with the entrepreneur and recordings of certain interactions with some suppliers, how attachments manifest themselves in these relationships, the role these attachments play in these same relationships and the impact they can have on the company and its trajectory. Through a ventriloquial analysis of six interactions, the results of this research reveal that attachments do indeed play several roles in the relationship between entrepreneur and supplier, including maintaining the bond in times of tension, protecting certain relationships, and acting as a relational safeguard. These roles also have an impact on the company itself, as they can influence the very identity of the business and the way in which important decisions are made.