Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-07-01T15:10:40Z No. of bitstreams: 1 MariaLuft.pdf: 1182719 bytes, checksum: 16564fa1fbf0f03623884e34c964a135 (MD5) / Made available in DSpace on 2015-07-01T15:10:40Z (GMT). No. of bitstreams: 1 MariaLuft.pdf: 1182719 bytes, checksum: 16564fa1fbf0f03623884e34c964a135 (MD5) Previous issue date: 2010-10-13 / Nenhuma / O presente Estudo de Caso procura examinar como se deu a cobertura dos desmatamentos na Amazônia, no jornal O Liberal, do Pará, no ano de 2008. Partimos da premissa de que as notícias sobre o meio ambiente são construídas a partir de um sistema complexo de relações entre jornalistas e fontes de informação, em que as fontes oficiais predominam no processo. Num segundo momento, buscamos identificar as falas que melhor caracterizam o confronto de opiniões, sobre os desmatamentos, e como isso repercute na produção noticiosa. A análise quantitativa revelou que houve uma predominância das fontes dos setores Políticos: representadas, na sua grande maioria, pelo governo federal – através do Instituto Brasileiro do Meio Ambiente e dos Recursos Naturais Renováveis (IBAMA) e do Ministério do Meio Ambiente, que atingiram um percentual de 65,21%, em relação ao total de matérias publicadas (230); seguidas das fontes do meio Científico, Econômico e Social. As fontes do meio Social, representadas pelo cidadão comum, a sociedade civil organizada, aparecem em último lugar, com um percentual de 6,52%. A análise qualitativa para examinar as falas que melhor caracterizam o confronto de opiniões, concluiu que: madeireiros, políticos, pesquisadores e entidades sociais consideram a falta de regularização fundiária, como a principal causa dos desmatamentos ilegais na Amazônia; e que as ações de fiscalização do governo federal, juntamente com a implementação de políticas públicas, incluindo a criação de Unidades de Conservação (UCs), e o reflorestamento das áreas já degradadas, representam um avanço no combate aos desmatamentos na Amazônia. Constatamos, por outro lado, que fontes ligadas aos meios científicos e políticos, defendem a manutenção da “floresta em pé”, como a alternativa mais coerente, do ponto de vista social e ambiental, e mesmo econômico, para a preservação da Amazônia, enquanto maior patrimônio genético do planeta e, também, para assegurar a sobrevivência dos mais de 23 milhões de pessoas que vivem na região, principalmente, daquelas populações que dependem do extrativismo para o seu sustento. / This case study proposes to examine how the deforestation in Amazonia was spread out on O Liberal newspaper in Pará in 2008. It starts from the point that news on environment is built from a complex system of relations between journalists and sources of information and that, along the process, official sources prevail. The second step is to identify speeches that better feature the confrontation of opinions on deforestation, and how this reflects in news output. A quantitative analysis revealed that the sources were predominant in politician sectors - represented by Federal Agencies, IBAMA (Brazilian Institute of Environment and Natural Renewal Resources) and Ministry of Environment, state and municipal government, a total of 65,21%, regarding to all printed published texts (230); followed by scientific, economic and social sources. Social sources, represented by the common citizen, organized civil society, turn up in last place, with 6,52%. A qualitative analysis to observe speeches that better feature the confrontation of opinions achieved that: lumbers, politicians, researchers and social entities consider a lack of agrarian regularization in Amazonia as the main cause of illegal deforestation; and that the control of federal government proceedings, public policy implementation, including the creation of Conservation Units, and reforestation of areas already degraded, represent an advance in the combat to criminal environments. It was evidenced, on the other hand, that scientific and politician sources, defend that the “Stand up Forest” maintenance is the most correct alternative, a whole, of social and environmental point of view, and even economic, to assure the preservation of the forest as the biggest genetic patrimony on the planet, and more than 23 million people who live in the region, mainly, those populations that depend on the extractive for their survival.

The majority of earlier studies on media and the environment have concentrated on media contents, effects, and associated problems and limitations. The focus here on 'approaches to improvement' advances research in this field a step forward. This research proposes three broad 'approaches to improvemen' and undertakes four case studies to provide an exploration of their potentials. First is the 'educational approach' of building journalists' knowledge. Two cases studies illustrate the high potentials of this approach. Assessment of a mid-career training initiative in environmental reporting reveals positive impacts on journalists' knowledge, reporting skills, and job satisfaction. Evaluation of a university journalism module on sustainability shows increases in students' understanding of the meaning and multidimensional nature of sustainability, and their appreciation of the need for enhancing public awareness through media coverage. Second is the 'social responsibility approach' of media receptiveness towards a more responsible role in communicating these issues. An analysis of newspersons' views reveals partial support for this approach – although they were somewhat unreceptive to media environmental policies as a way of expressing social responsibility, they tended to be receptive towards an educative role. However, journalistic routines and norms may restrict an educative approach to news reporting. Third is the 'message framing approach' of employing effective and persuasive communication strategies in the framing of mediated information to influence understanding and perception. An experimental assessment of an information campaign on 'sustainable consumption', designed based on this approach finds some increases in community understanding and concern; thus, illustrating the potentials of this approach. Finally, drawing from the findings of the case studies and other observations in the literature the study identifies the interdependencies between the three approaches and the interconnected network of other influencing factors that are likely to determine their success – thus providing a clearer perspective of their viability in the real world.

Thesis (M.S.)--University of Tennessee, Knoxville, 2008. / Title from title page screen (viewed on Feb. 26, 2009). Thesis advisor: Mark Littmann. Vita. Includes bibliographical references.