Em um ambiente em que o marketing busca formas de avaliar os impactos de suas ações, Vogel, Evanschitzky e Ramaseshan (2008) sugerem que o uso do customer equity (CE), como uma medida do comportamento futuro de clientes de uma empresa, é um ativo estratégico que exige um gerenciamento efetivo com monitoramento tanto para detectar sinais de erosão neste valor, como para adequar programas para melhorá-lo. Vogel et al. (2008) associaram os condutores de CE, proposto por Rust, Zeithaml e Lemon (2000) e vendas futuras, contribuindo, em especial, com um modelo que inclui um construto de lealdade e foca na predição de vendas futuras, dado que valor de vida do cliente (CLV) é um difícil conceito para ser medido e está fora do alcance da maior parte das empresas. Diante da contribuição que essa técnica traz tanto para o avanço acadêmico da área de marketing metrics quanto para a prática empresarial, esta dissertação tem como enfoque a aplicação do modelo de Vogel et al. (2008), no B2B. Suas principais contribuições são: primeiro, adaptar e utilizar o modelo no contexto de serviços no B2B, estendendo a sua verificação a um universo mais amplo; segundo, testar se o modelo adaptado poderia produzir resultados tão consistentes quanto os encontrados pelos autores; terceiro, sugerir recomendações para a aplicação do modelo em outros segmentos. Para realização do estudo foram selecionadas duas empresas de segmentos diferentes que possuem outras companhias como clientes, uma delas do ramo de serviços ao varejo e outra uma distribuidora de medicamentos que permitiram acesso a um total de 253 de seus clientes. Para a empresa de serviços ao varejo identificou-se resultados em direção e magnitude semelhante ao estudo de Vogel et al. (2008), sugerindo que o modelo poderia ser aplicado no universo B2B; para a distribuidora, entretanto, os achados não demonstraram associação entre as variáveis, sinalizando uma fragilidade do modelo na predição de vendas futuras. Os resultados sugerem que o modelo adaptado poderia ser empregado no B2B, porém não é robusto. Desta forma apenas pode ser aplicado apenas sob condições específicas que precisam ser verificadas antes da aplicação. / In an environment where marketing seeks ways to assess the impacts of their actions , Vogel , and Evanschitzky Ramaseshan (2008) suggest that the use of customer equity (CE), as a measure of future customer behavior of a company, is a strategic asset that requires effective management with both monitoring for signs of erosion in this figure , as to tailor programs to improve it . Vogel et al. (2008) associated drivers from EC , proposed by Rust , Zeithaml and Lemon (2000) and future sales, contributing in particular to a model that includes a construct of loyalty and focuses on the prediction of future sales, since customer lifetime value (CLV) is a difficult concept to be measured and is beyond the reach of most companies . Given the contribution that this technique brings both academic advancement in the area of marketing metrics and for business practice, this dissertation focus on the application of Vogel et al. (2008), in the B2B. His main contributions are: first , to adapt and use the model in the context of B2B services, extending the verification to a broader universe; Second, to test whether the adapted model could produce results as consistent as those found by the authors; thirdly, to suggest recommendations for the application of the model in other segments. To conduct the study, two companies from different segments that have other companies as clients were selected , one of them in the service industry to retail and a distributor for drugstores that allowed access to a total of 253 clients. For services company was identified similar results, in direction and magnitude, toward the study of Vogel et al. (2008) , suggesting that the model could be applied in the B2B universe; for the distributor , however, the findings did not show association between the variables, indicating a weakness of the model in predicting future sales. The results suggest that the adapted model could be employed in B2B, but it is not robust. Thus, it can be applied only under specific conditions that must be verified before application.

Em um ambiente em que o marketing busca formas de avaliar os impactos de suas ações, Vogel, Evanschitzky e Ramaseshan (2008) sugerem que o uso do customer equity (CE), como uma medida do comportamento futuro de clientes de uma empresa, é um ativo estratégico que exige um gerenciamento efetivo com monitoramento tanto para detectar sinais de erosão neste valor, como para adequar programas para melhorá-lo. Vogel et al. (2008) associaram os condutores de CE, proposto por Rust, Zeithaml e Lemon (2000) e vendas futuras, contribuindo, em especial, com um modelo que inclui um construto de lealdade e foca na predição de vendas futuras, dado que valor de vida do cliente (CLV) é um difícil conceito para ser medido e está fora do alcance da maior parte das empresas. Diante da contribuição que essa técnica traz tanto para o avanço acadêmico da área de marketing metrics quanto para a prática empresarial, esta dissertação tem como enfoque a aplicação do modelo de Vogel et al. (2008), no B2B. Suas principais contribuições são: primeiro, adaptar e utilizar o modelo no contexto de serviços no B2B, estendendo a sua verificação a um universo mais amplo; segundo, testar se o modelo adaptado poderia produzir resultados tão consistentes quanto os encontrados pelos autores; terceiro, sugerir recomendações para a aplicação do modelo em outros segmentos. Para realização do estudo foram selecionadas duas empresas de segmentos diferentes que possuem outras companhias como clientes, uma delas do ramo de serviços ao varejo e outra uma distribuidora de medicamentos que permitiram acesso a um total de 253 de seus clientes. Para a empresa de serviços ao varejo identificou-se resultados em direção e magnitude semelhante ao estudo de Vogel et al. (2008), sugerindo que o modelo poderia ser aplicado no universo B2B; para a distribuidora, entretanto, os achados não demonstraram associação entre as variáveis, sinalizando uma fragilidade do modelo na predição de vendas futuras. Os resultados sugerem que o modelo adaptado poderia ser empregado no B2B, porém não é robusto. Desta forma apenas pode ser aplicado apenas sob condições específicas que precisam ser verificadas antes da aplicação. / In an environment where marketing seeks ways to assess the impacts of their actions , Vogel , and Evanschitzky Ramaseshan (2008) suggest that the use of customer equity (CE), as a measure of future customer behavior of a company, is a strategic asset that requires effective management with both monitoring for signs of erosion in this figure , as to tailor programs to improve it . Vogel et al. (2008) associated drivers from EC , proposed by Rust , Zeithaml and Lemon (2000) and future sales, contributing in particular to a model that includes a construct of loyalty and focuses on the prediction of future sales, since customer lifetime value (CLV) is a difficult concept to be measured and is beyond the reach of most companies . Given the contribution that this technique brings both academic advancement in the area of marketing metrics and for business practice, this dissertation focus on the application of Vogel et al. (2008), in the B2B. His main contributions are: first , to adapt and use the model in the context of B2B services, extending the verification to a broader universe; Second, to test whether the adapted model could produce results as consistent as those found by the authors; thirdly, to suggest recommendations for the application of the model in other segments. To conduct the study, two companies from different segments that have other companies as clients were selected , one of them in the service industry to retail and a distributor for drugstores that allowed access to a total of 253 clients. For services company was identified similar results, in direction and magnitude, toward the study of Vogel et al. (2008) , suggesting that the model could be applied in the B2B universe; for the distributor , however, the findings did not show association between the variables, indicating a weakness of the model in predicting future sales. The results suggest that the adapted model could be employed in B2B, but it is not robust. Thus, it can be applied only under specific conditions that must be verified before application.

Abstrakt Syfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas. Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity? Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys. Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument. Aakers fyra dimensioner var fortfarande utgångspunkt därmätpunkterna placerades in

Diplomová práce se zabývá investicemi soukromým kapitálem ? private equity. Teoretická část popisuje základní principy, klíčové subjekty a konkrétní formy investic trhu private equity, zatímco analytická část identifikuje a hodnotí faktory, které přímo ovlivňují fungování a rozvoj tohoto trhu v České republice.

Leadership at the district level is a contributing factor to student achievement and the overall success of individual schools and school districts. However, with respect to leading equity-oriented transformations, most research has centered on the work of leaders and administrators at the school-building level. Considering their direct involvement in formulating and executing equity-framed change initiatives, understanding the role and influence of central office-based leaders is paramount. Designed as an instrumental case study, the process of executing a court-ordered desegregation plan was utilized to assist in deepening the understanding of the role of school district-based leadership as it relates to developing and implementing policies that seek to decrease and/or eliminate vestiges of racial and social injustices as well as evoke system-wide transformations. This case study was framed by a broad scope of scholarly work on change leadership and transformative practices. A collection of semi-structured interviews, guided by Seidman’s (2006) three-interview series structure, served as the primary source of data. With respect to district-level leadership, the data gathered from this study identifies conditions, structures, and behaviors that support and hinder equity-driven change and inclusive practices within schooling. Moreover, the findings indicate a need to focus on building capacity for equity-oriented transformations at the central office, managing multi-dimensional resistance within a social justice context, and empowering community groups to support and/or drive systemic change efforts within the educational setting. Additionally, recommendations aimed to extend and focus areas of practice, policy, and future research are presented.

The HOPE Scholarship began in the State of Georgia in 1993 and is a statewide, merit-based scholarship program for postsecondary students. The program is fully funded by the revenues received from the state’s lottery program, the Georgia lottery, which disproportionately receives contributions from minority and low-income populations. Using logistic and OLS regression analysis this research investigates the distributional equity of the HOPE Scholarship by comparing the award receipts of postsecondary students in Georgia. The study found that the race, ethnicity, immigrant generational status, first generation college student, and financial independence have a negative impact on the likelihood of a student receiving the HOPE Scholarship. The findings also suggest that HOPE Scholarship recipients who are black or African American, first generation college students, and those with financial independence receive less overall funding than those without these qualities. These results provide sound evidence that the HOPE Scholarship, a merit-based program targeted at helping to reduce educational disparities, may be failing to reduce higher education inequities in the state. Given the established relationship between education and future economic success, these types of merit-based, state-wide programs may inadvertently exacerbate existing disparities. Recommendations include a mandated program analysis to promote accountability among program administrators, policymakers, and the greater public.

This study focused on economic and environmental equity in tourism and recreation dependent communities in the U. S. In the economic equity section, research was conducted to do an empirical analysis of the income distribution in nonmetropolitan tourism and recreation dependent communities. In the environmental equity section, this study evaluated conceptual and theoretical understanding dealing with tourism and the environment and addressed the importance of environmental equity issues. A key objective of this study is to examine economic equity across different income groups and race in nonmetropolitan tourism and recreation dependent communities. By comparing economic equity between nonmetropolitan tourism and recreation dependent communities and other industry dependent nonmetropolitan communities, the differences of income inequality between those communities were explored. This study also assesses how tourism and recreation development contributes to economic equity in nonmetropolitan tourism and recreation communities in the U. S. In particular, determinants of income inequality were investigated. Income distribution of nonmetropolitan tourism and recreation dependent communities is more unequal than that of nonmetropolitan manufacturing dependent communities in the U. S. Tourism and recreation development contributes to increase income inequality while manufacturing related development is likely to reduce income inequality. The positive effect comes from the inequality of earnings in tourism and recreation employment. Race dualism shows a positive relationship with income inequality. This result suggests that the racial difference in income distribution plays an important role in increasing income inequality. There is a positive relationship between the south region and income inequality irrespective of community type and suggest that the regional variable is still an essential component for understanding income inequality in the U.S. This study addresses the need of an environmental justice framework for improving environmental equity across stakeholders in the process of tourism and recreation planning and development. Equity within/between social groups and inter and intra-generational equity should be taken into account for sustainable tourism and recreation development. The analytical framework for assessing environmental equity that this study suggested will be a good foundation for further development of environmental equity framework in the context with tourism and recreation development.

<p>The problem investigated in this study is that gender equity and change management in the City of Cape Town and in particularly the Diversity Equity and Change Management Department, has not been adequately assessed and a coherent set of options to address this problem has not yet been adequately researched. In particular, the situation is that senior management is not representative and that recruitment and appointment procedures as well as the change management process are not conducive to gender equity. The nature of this study is qualitative and the case study method has been utilized. The scope of the study is on gender equity and the change management process followed by management and staff at the City of Cape Town, in particular the Diversity Equity and Change Management Department since 2000 to 2007, with the view of proposing options for improvement. In 2006 the City of Cape Town Employment Statistics indicated that 80% of top management within departments across the City is still white males. At professional and middle management level white males and females dominated this level with 69.5%. In the technical and associate professions, the tally for whites is 38% and at elementary level 6.5% (Department Human Resources HRD IT System, July 2006). In order to equalize employment statistics in the COCT drastic steps should be taken to eliminate imbalances between both Black and white employees in terms of occupational levels. Disadvantaged Black women and men should benefit from employment, recruitment and selection, appointments and training and development processes and the acquisition of knowledge and skills beyond those acquired within the realm of empowerment. However, women should be adequately represented not nearly in the workplace but overall to enable them to participate in the decision-making of important work related and home related issues. Women should keep on addressing inequality and gender equity to enhance change processes and gender awareness amongst themselves and in the workplace. The gender institutional framework within the COCT as a whole in particularly the Diversity Equity department and the active participation in decision-making in the various structures of the City combines with their history of politics in the women&rsquo / s movement to augur well for continued gender sensitivity in policy formulation and outcome.</p>

The media environment have changed constantly in the nowadays. Even though audiences can use a variety of the media, the ratings of watching programs by TV is still the mainstream, and the classification of the drama is the highest of program types in average audience rating. Recently, the concept of brand marketing is more and more important in the company, however, with the brand concept exploring audience viewing behavior is still rarely in the media research. This study used questionnaires, and structural equation modeling (SEM) as a data analysis. The research focus on drama programs and channels to investigate in Taiwan so that we can understand how the brand equity affect audience viewing behavior. The research focuses on drama programs and channels, and explores the audience viewing behavior in the perspective of customer-based brand equity. The research not only explores the brand equity of the drama programs, but also investigates the relation with the brand equity of drama programs, channels and audience viewing behavior. Even more, adding two factors in model including the types of audience and the drama types of audiences¡¦ preference, and explore the impact with among the three. The results showed that brand awareness of programs affect audience viewing behavior on a positive significantly, however, the brand image of programs can¡¦t affect the audiences viewing behavior. The brand equity of drama programs can affect the brand equity of the channels and the brand equity of the channels can affect the audiences viewing behavior. In addition, because of the difference between of the types of audience and the types of drama, the brand equity of drama programs has an impact on the viewing behavior.

Economics Value Added has two major characteristics that differ from the traditional accounting measure. First, the process of counting EVA includes the cost of equity. Second, it corrects distortion of Generally Accepted Accounting Principles¡]GAAP¡^by equity equivalent reserves. The purpose of this study is to test the relationship between performance measure EVA and stock return. Furthermore, we investigate if conbining these two parts provides additional information. In addition, the difference between literature and the study is that we use not only OLS regression model but also Panel Data Model. We choose a more suitable model to analyze our sample data. Our main finding is as follows¡G 1. Since sample data involve cross-section and time-series data. The result of test is that the Fixed Effect Model of Panel Data Model is more suitable for sample data. 2. Base on the Fixed Effect Model, the relationship between EVA and stock return is positive. 3. Considering the cost of equity and equity equivalent reserves increases the R-square respectively by 2.408% and 1.915%. It doesn¡¦t increase much power to explain stock return apparently. However, by F test, we find these two independent variables are obviously explainable. In a word, base on the Fixed Effect Model, there is relationship between EVA and stock return. Moreover, the joining of the variables of the cost of equity and equity equivalent reserves can explain contemporaneous stock return a little more.