Technology adoption could play a crucial role in shaping organizational competitiveness and sustainability in today's dynamic business landscape. This research project investigates the key factors influencing technology adoption processes within established organizations and explores their implications for organizational performance and innovation capabilities. Employing a qualitative method approach, the study combines qualitative data from interviews with key personnel, literatures related to technology adoption and various case studies from diverse sectors and technology. The research is guided by theoretical frameworks such as Innovation Diffusion Theory, Technology Acceptance Model, Organizational Culture Theory, and Change Management Theory, providing a comprehensive lens through which to examine technology adoption processes. Thematic analysis and comparative analysis are employed to identify patterns, themes, and differences across cases, illuminating the complexities and nuances of technology adoption within organizational contexts. The findings highlight the critical role of leadership support, organizational culture, communication strategies, and change management in facilitating successful technology adoption. Moreover, the study underscores the importance of fostering an innovation culture and aligning technology adoption strategies with organizational goals to enhance competitiveness and sustainability. The research contributes to both theoretical knowledge and practical insights by offering recommendations for organizational leaders and practitioners involved in technology adoption initiatives. Overall, this research advances our understanding of technology adoption processes and their implications for organizational dynamics, productivity, and long-term success in established organizations.