Made available in DSpace on 2016-04-28T20:19:08Z (GMT). No. of bitstreams: 1 2006-Roberto Jorge Cruz de Aragao.pdf: 1167621 bytes, checksum: 504c0a97a2d0a08c192d3a507c5e3d1e (MD5) Previous issue date: 2007-02-23 / Eficient Strategy Empresarial with Instrument to This work is a case study, accomplished with the residential customers of the mirror company FALMEC, of the sector of cookelectrodomestics. The objective was to verify if the competitive market strategy employed by the researched company, based on the differentiation of products and services, was properly noticed by their customers from the moment of purchase, as a motivation factor, as well as, in the use of their services. Thus, the conception of competitive strategy, based on Michael Porter, was adopted in this research, mainly in regard to the differentiation strategy, which was the central point of analysis. / Este trabalho desenvolveu um estudo de caso, realizado junto aos clientes residenciais da empresa espelho FALMEC do setor de eletrodom?sticos de coc??o. O mesmo teve como objetivo verificar se a estrat?gia competitiva de mercado adotada pela empresa pesquisada, lideran?a no segmento elevado, a qual est? baseada na diferencia??o de produtos e servi?os, devidamente percebida pelos seus clientes desde o momento da compra, enquanto fator motivante, bem como, na utiliza??o de seus servi?os. Para tanto, adotou-se nesta pesquisa a concep??o de estrat?gia competitiva baseada em Michael Porter, principalmente no que diz respeito ? estrat?gia de diferencia??o a qual foi o ponto central de an?lise.

Made available in DSpace on 2014-12-17T14:52:40Z (GMT). No. of bitstreams: 1 ClaudiaGG.pdf: 454885 bytes, checksum: 0fa6de0bedf5f5a4edccecea0dc67cb4 (MD5) Previous issue date: 2009-01-08 / That work has as objective to investigate and to analyze the strategies which they were developed by companies of lodging means with ends of social responsibility in Rio Grande do Norte (RN). Therefore, it got data along with the Office of Tourism of the Municipal district of Natal , the Office of Tourism of RN and the cadasters of the firms of the lodging means in the district of Ponta Negra. In after research of field, it verified the enterprises that now develop lodging activities in that quarter in Ponta Negra. It applied Instrument of research which it was elaborated based on the set of indicators of social responsibility of Ethos Institute, structured with binary questions and some open ones. It shows as results which actions the investigated companies develop. Confronting these results with researched theoretical referencial, it points an intermediate degree of socially responsible actions. Comparing with the evaluation accomplished by Ethos Institute, the investigated firms are in incipient condition, with punctual actions, however, they already present the awakening about this thematic / Tem como objetivo investigar e analisar as estrat?gias desenvolvidas por empresas de meios de hospedagem com fins de responsabilidade social no Rio Grande do Norte (RN). Para tanto, levantou dados junto ? Secretaria de Turismo do Munic?pio de Natal, ? Secretaria de Turismo do RN e aos cadastros das empresas dos meios de hospedagem no bairro de Ponta Negra. Em pesquisa de campo posterior, averiguou as empresas que atualmente desenvolvem atividades de hospedagem naquele bairro. Aplicou Instrumento da Pesquisa elaborado com base no conjunto de indicadores de responsabilidade social do Instituto Ethos, estruturado com perguntas bin?rias e algumas abertas. Mostra como resultados quais a??es as empresas investigadas desenvolvem. Ao confrontar estes resultados com o referencial te?rico pesquisado, aponta um grau intermedi?rio de a??es socialmente respons?veis. Comparando com a avalia??o realizada pelo Instituto Ethos, as empresas investigadas se encontram em condi??o incipiente, com a??es pontuais, por?m, j? apresentam o despertar em torno da tem?tica

Made available in DSpace on 2014-12-17T14:52:58Z (GMT). No. of bitstreams: 1 MiguelAFD.pdf: 2178470 bytes, checksum: c9994d5f64caab4ca2d21b20e964ccdf (MD5) Previous issue date: 2006-05-19 / The objective of this research is the verification of the competition in the intecity market, after the entrance of new competitors (vans and microbus) regulated and clandestine. For verification of this new view was effected one research of documentary character for the knowledge of the regulation and exploratory character of the system Natal - territory of the Serid?, for thus in making will know this problematic, well as its characteristics, attractivenesses and development of the territory of the Serid?, and its link with the Capital (Natal). Later, through a descriptive exploratory research of the type survey with the passengers to know as these are being taken care and its satisfaction in relation to the regulated companies. With the drivers if focus effected one group, and with the staff of the of sale ticket a research survey, aiming at to know the strategies used for the only company of bus that takes care of the territory of the Serid?, the implantation of these and the consequence of the user. In accordance with the generic tipologia of Porter and its strategies, were perceived that the bus company adopted the strategy of price leadership being competitive, using to advantage its bigger space in the market, already vans and the microbuses with its limited participation bet in a strategy of "differentiation" in its service, effecting faster trips and in the strategy of "approach" we find the not regulated services earn the service to the taste of the user / O objetivo desta pesquisa ? a verifica??o da competi??o no mercado intermunicipal, ap?s a entrada de novos concorrentes (vans e micro?nibus) regulamentadas e ou clandestinas. Para verifica??o deste novo panorama efetuo-se uma pesquisa de car?ter documental para o conhecimento da regulamenta??o e car?ter explorat?rio do sistema Natal Regi?o do Serid?, para assim nos familiarizar com sua problem?tica, bem como suas caracter?sticas, atratividades e desenvolvimento da regi?o do Serid?, e seu elo com a Capital (Natal). Posteriormente, se realizou uma pesquisa explorat?ria descritiva do tipo survey com os passageiros para saber como estes est?o sendo atendidos e sua satisfa??o em rela??o ?s empresas regulamentadas. Com os motoristas se efetuou um focus group, e com o pessoal do guich? uma pesquisa survey, visando conhecer as estrat?gias utilizadas pela ?nica empresa de ?nibus que atende a regi?o do Serid?, a implanta??o destas e o reflexo do usu?rio. De acordo com a tipologia de Porter e suas estrat?gias gen?ricas, percebeu-se que a empresa de ?nibus adotou a estrat?gia de lideran?a de pre?o para ser competitiva, aproveitando a sua melhor coloca??o no mercado, j? as vans e os micro?nibus com sua limitada participa??o apostam numa estrat?gia de diferencia??o no seu servi?o, efetuando viagens mais r?pidas e na estrat?gia de enfoque encontramos os servi?os n?o regulamentares ganha no servi?o ao gosto do usu?rio