This thesis addresses aspects of helping professions that could represent a certain ?risk? of using power; it especially focuses on a social work sphere. In the first part, the thesis deals with basic terms that are essential for this issue. It pays attention to power itself and its specifications and connections to the helping professions. Further, it focuses on characteristics of terms that apply to the helping professions and social work or on a formulation of aspects which represent a risk of an improper use of power. In addition, it deals with the topics of burnout, helper?s syndrome or supervision as spheres that are closely related to the topic. The second part of the thesis refers to the necessity of ethics application in social work and in the helping professions in general. It is based on values from which the helping professions arise and which are crucial to them. It focuses on the Code of Ethics of social workers as a tool to solve ethical problems and on its justification in social work. It attempts to introduce ethical theories which are crucial and relevant to this sphere, and further - on the basis of these theories - to outline the basic ethical principles which play an important role in the ethical justification of proper decisions and in the use of power in the context of helping professions. The aim of this thesis is to describe an ethical framework of helping professions themselves and subsequently to analyze the problem of power in helping professions. This will be used as a basis on which to formulate basic ethical starting points that should be taken into account during the execution of helping professions.

The thesis "Limitations of professional liability in relation to the professions of auditor, tax adviser and accountant with regard to the duty of confidentiality" focuses on a more detailed elaboration of the selected specific segment of professional liability of the given professions, on the legal and ethical obligations in the field of confidentiality and the possibility of its breaking. The introductory part of the thesis deals with confidentiality in terms of historical development and its importance in the present. Further, it outlines the area of moral and ethical responsibility, legal liability in general, and confidentiality as a specific duty. The concept of confidentiality of the professions of auditors, tax advisers and accountants represents the core of the presented work. The duty of confidentiality of the profession of auditors is significantly influenced by the public interest in the presented information in the form of opinion on the financial statements of the audited entities, and thus the possibilities of the legally supported breaking of this obligation are the most extensive, as evidenced by the amendment to the Act on Auditors, effective from 1 October 2016. The duty of confidentiality of the tax adviser has until recently been strictly defined on a legal basis. The change was brought by the Supreme Court's case law in November 2015, which by comparing the principally equivalent conditions for the exercise of legal liability in the area of confidentiality of the tax adviser and attorney, also deduces the similarities of competencies of both professions in cases of breaking the confidentiality. The accounting profession is not regulated by law, and therefore the confidentiality obligation is also not legally enforceable. However, professional certified accountants are required to comply with the Code of Conduct issued by the Professional Chamber. The final part of the thesis focuses on comparing the duty of confidentiality of the selected professions of auditors, tax advisers and professional accountants with the attorney-at-law profession.

The thesis focuses on new marketing communication techniques. Their appearance is triggered mainly by technological progress and consumers' immunity to existing methods. Despite business ethics being part of commercial activities of majority of companies and business activities, not seldom do these upcoming and non-standard methods cross the boundaries of law and ethics. This business ethics has institutionalized itself into ethics codes. The thesis provides insight into the issue of the system of legal regulations of advertising in the Czech Republic. The regulation of ethics is executed by "Rada pro reklamu" as so-called self-regulation. The bodies of "RPR", its activity and also the "Code" and its practical application are detailed. The regulation of ethics concerning Public Relations is also involved. Trends are illustrated by many examples from real life.

This master thesis deals with legal and ethical aspects of financial audit. The aim of this thesis is to assess whether the financial audit fulfils its main goal in these days. This aim should be reached by answering questions emerged from author's research connected with the thesis theme. Except for technical literature and rules relevant for audit profession, the significant sources of information are interviews with auditors, consultants and academics. Another important information source is author's personal experience with working for the large audit firm. Considering the growing economical globalization, the thesis deals with questions of audit in the Czech Republic as well as contemporary regulation development on the European Union level. Furthermore, there will be an analysis of the fall of the international audit firm Arthur Andersen and some linked accounting scandals, too.

This thesis deals with motivation and ethics in the construction industry. The goal of this thesis is to determine the level and potential specifics of motivation and ethics in the construction company. The theoretical part is focused on explanation of basic terms related to the topic. In the practical part of the thesis hypotheses are set, and their correctness is verified through a questionnaire survey and supplemented by a directed interview. Questionnaires are destined for construction companies and direct interviews are conducted in the form of semi-structured interviews with the staff of construction companies. Based on this the hypotheses are then confirmed or disproved. Furthermore, based on these surveys, conclusions and recommendations that would help to improve the situation in construction companies are deduced.

The thesis is focuse on professional ethics and ethical dilemmas in the work of a social worker in public administration / probation officer for adults. The main object was to find out what social workers consider as ethical dilemmas, how they are experiencing these situations, which strategies they choose to cope with these and what sources of support do they have. The overview part of the thesis is focused on a topic of values of social work and values of social workers. Overview part gives more attention to conception of justice and social justice, with which, among other documents, the codes of ethics work as one of the fundamental values of social work. It examines the professional values of social work by analyzing ethical documents - ethical codes. Research part of the thesis is based on qualitative research carried out through in-depth interviews with social workers in public administration. The objection of the research was to find out what professional situations social workers consider as ethical dilemmas, how they experience them, what strategies they choose to manage these situations and what sources of support do they have. The main findings of the research point out that social workers as ethical dilemmas perceive mainly situations when it is difficult for them to make decisions in...

The Diploma Thesis "Corporate Hospitality Policy in the Light of Christian Ethics" deals with the question whether there is a fair form and degree of rationalized corporate hospitality compatible with the bases of both general and Christian ethics. The thesis presents a comprehensive view of a wide range of approaches to corporate hospitality from selfless, over rationalized, up to binding, manipulating and corrupt. Corporate hospitality is a very current, widely used management tool. It can be a gratitude for cooperation, expression of regard and respect for a business partner, or demonstration of openness to future cooperation. However, corporate hospitality need not always be a step toward the other's unsecured space, but on the contrary, the effort to pre-ensure that space, and gain an advantage. Such hospitality can bind or even manipulate a business partner, with the goal of getting a job, insuring co-operation, or facilitating a way to profit. Such hospitality is already on the brink of corruption. An important part of the work is therefore to define corporate hospitality in relation to corruption and a deeper assessment of individual approaches to corporate hospitality. The thesis presents criteria of morally justifiable corporate hospitality and its limits elaborated for a particular...

1 ABSTRACT This analytical-empiric study presents ethical aspects of the intercultural phenomenon in inbound tourism of Czech Republic focused on Russian tourists mapping topic which hasn't been covered in such a wide scope yet. The multicultural and intercultural definition of the words is described in great depth in the theoretical part of the of this study as the terminology is strongly ambiguous. The special attention is not only paid to the interests and preferences of the tourists but also to the history especially aimed to so-called "Russian soul" and delimitation of the position "we" and "they" and "they" and "we". The data, collected by quantitative and qualitative author's research, complete and penetrate the whole theoretical frame of the study. The research part contains quantitative (24 subjects) and qualitative (2 respondents) research. It detects ethic dilemma and presents the specifics of the Russian tourists in inbound tourism of Czech Republic. We present the result as a substantiated constatation that the category "they" has a lot of prejudice from both sides and it causes unpleasant conflicts which can be prevented when the knowledge of when and how the prejudice was created is in place. The ethical problems as the consequence of existing prejudice connected to concrete expressions of...

This diploma thesis describes and analyzes the ethical dimension of content marketing practice on social networks. The rapid pace of technological progress, shaping the birth of participatory Web 2.0 and social networks, has led to an ever-increasing gap between the everyday online experience and the discourse of applied ethics. Three main goals of this thesis are met. First, current academical knowledge (and its limits) in the field of marketing and information ethics is described. Secondly, with the help of Luciano Floridi's Information Ethics, a unified ethical framework for assessing specific moral dilemmas on social networks is constructed. Lastly, this framework is verified in an extensive Reddit case study, where each of the six pillars of the constructed ethical framework (which affects fundamental parameters and manifestations indicating unethical activity) are tested on manifestations of unacknowledged marketing activity. At the same time, the existence and emergence of the so-called ethical vacuum are illustrated, indicating that there is a need to update the theoretical approaches of applied ethics for the specifics of social networks and the infosphere in general.

The presented dissertation is concerned with the ethic features of the quality of the social services inspectors professional behaviour in the residental facilities. This dissertation is divided into two main parts. The first part comprises theoretical bases related to given problems with the analysis of the relevant professional literature. The other part comprises with the actual research, the aim of which was finding ethical contexts of the inspection performance, inspector's education in the ethics, ethic code of the inspectors, the inspector profession and the value preferences of the inspectors. The main target is to analyze the ethical connections during the ispection performance in chosen residential facilities of the social services. In the research the quantitative and qualitative methods, the questionnaire survey and structural interviews were used. Based on the synthesis of the acquired knowledge the dissertation presents a view of the ethics application in professional activities of the inspectors. Key words: social services, quailty standards, quality inspections, values, ethics, the ethic code, career of the inspector, residential social services.