The Master's Thesis'goal is to identify specifics of maketing planning in FMCG market and prepare marketing plan for brand Lovela in 2012. Thesis is divided into three related sections. The first part is purely theoretical and summarizes lessons learned from the available literature dealing with the topic of marketing planning and its phases. The second part is focused on description of each phase from experts'point of view. This part is based on interviews with three FMCG brand managers. The third part is devoted to the creation of the specific annual marketing plan.

This thesis is focused on marketing of the state castles and chateaus. The fact, that they are considered as a cultural heritage which must be preserved for the future generations, gives marketing of the castles and chateaus unique characteristics. The aim of this thesis is to determine marketing recommendations for the state castles and chateaus and another historical buildings within the Czech Republic, resulting from the expert interviews with the castellans and other personnel of the Czech castles and chateaus and from the research of available Czech and foreign literature.

The thesis provides a need assessment of towns, schools and local religious congregations that joined the Fairtrade Towns campaign. It is framed into a broad topic beginning with global issues, going through the concept of fair trade to the subject of this research. The author reflects his approach and explains why the system theory and theory of autopoiesis was chosen as an interpretive framework for analysing data. Having regard to the methods, the thesis uses needs assessment approach. Its interpretive possibilities are later used. The author focuses on the formulation of hypotheses before the implementation of qualitative interviews as the main research method. Final hypotheses served as a guide for research. The author performs analysis of available resources and uses his own quantitative data analysis findings that used confirmatory factor analysis and logistic regression. Qualitative interviews were conducted and thematic analysis was made. Than aforementioned analyses approaches were used too. The needs of subjects that joined the campaign were found out, described and assessed.

This paper sets out to identify skills required by cyclists to navigate safely through an urban environment in Switzerland. We set out to identify situations that might result in accidents and require specific competences. Three study studies were conducted First, workshops with experts were conducted to identify required cyclists' skills. Second, accident statistics were analysed to determine in which type of situations accidents occur. Finally, a survey was conducted among Swiss cyclists to assess which skills were present and which skills were lacking. The remainder of this extended abstract describes the three studies in some detail and continues with an outlook for the final paper. [from Introduction]

In this contribution, we investigate the privacy implications of social robots as an emerging mobile technology. Drawing on a scoping literature review and expert interviews, we show how social robots come with privacy implications that go beyond those of established mobile technology. Social robots challenge not only users’ informational privacy but also affect their physical, psychological, and social privacy due to their autonomy and potential for social bonding. These distinctive privacy challenges require study from varied theoretical perspectives, with contextual privacy and human–machine communication emerging as particularly fruitful lenses. Findings also point to an increasing focus on technological privacy solutions, complementing an evolving legal landscape as well as a strengthening of user agency and literacy.

The main aim of this diploma thesis is to evaluate the present education system, identify needs, propose changes and recommendations for improving the management of this section. The thesis is composed of theoretical and practical part. The theoretical part contains knowledge gained from available Czech and foreign sources. The practical part is focused on the acquired information and describes the current system of education in selected company. Based on the analysis carried out in the form of qualitative and quantitative research, suggestions for improvement and efficiency of the management of this section are recommended. These recommendations are mentioned at the end of practical part of diploma thesis.

Anhand einer Befragung zu virtuellen und hybriden Prototypen, einem multimodalen Lösungsansatz zur Beurteilung von virtuellen Prototypen (Buchholz 2017), werden Erwartungshaltungen, Erfahrungswerte und Prioritäten von Experten in der Produktentwicklung dargestellt und analysiert. Die qualitative Expertenbefragung spiegelt ein aktuelles Meinungsbild der deutschen Industrie zur Verwendung solcher Prototypen wieder und eröffnet eine detaillierte Sicht auf Hürden, die es bei der Entwicklung und Planung zu bewältigen gilt, um die Hemmschwellen für den Einsatz mindern zu können. Im Zuge des Verbundprojekts „RobVRAR - Funktionale virtuelle Prüfsysteme für die roboterbasierte Qualitätsprüfung“ ist in Zusammenarbeit mit der Firma Battenberg ROBOTIC GmbH & Co. KG ein Heckklappen-Demonstrator gebaut worden, der sich als repräsentatives Beispiel eignet. Die Expertenbefragung enthält allgemeine Fragen zu hybriden Prototypen und Fragen, die sich konkret mit dem Heckklappen-Demonstrator befassen.

Mission is a central aspect of the Christian faith and much thought is given to the challenge of proclaiming the gospel in a new context or to a different people group (i.e. contextualization). In recent years, a new context has come to the forefront that has been and is being created through technology, namely virtual reality (VR). The purpose of this study is to explore how contextualization, with regards to evangelization, needs to be done in VR. The proposed thesis is that VR provides a new context in which the Christian faith is, or should be, shared in a contextualized way. Although much thought is given to the question of religion in VR, it mostly focuses on the nature of communities online. This study addresses the issue of online evangelization, which has so far received less attention. This doctoral thesis is structured after the empirical-theological praxis cycle of Faix (2007a), and the Policy Delphi Method (PDM) is the research technique used. Through the PDM, a panel of experts from different backgrounds (theologians, sociologists, and practitioners) discussed the various ways in which VR affects evangelization, the way people form their religious identity, and how contextualization could take place. The aim of this research is to contribute to the field of missiology by investigating VR as a new context in which to proclaim the Christian faith. / Christian Spirituality, Church History and Missiology / D. Th.(Missiology)

Through the Smart Metering Initiative in the Canadian province of Ontario, all residential electricity customers will be converted from a tiered rate regime to a time-of-use (TOU) rate regime by the year 2010. Although TOU rates are designed to be cost-neutral for the average consumer, research suggests that TOU rates may affect consumers differently depending on their socioeconomic characteristics. In an effort to better understand the effects of TOU rates on lower-income and senior-headed households, a case-study in Milton was conducted between June and December of 2007. The overarching thesis question is: What are the behavioural responses to, and financial impacts of, TOU electricity rates on lower-income and senior-headed households? Nine expert interviews were conducted with Ontario professionals working in government, environmental non-profit groups, citizen advocacy organizations and affordable housing associations in order to provide context for the study. Time-differentiated electricity consumption data were then collected from 199 households from two senior housing complexes and two affordable housing complexes in Milton, Ontario between June and December 2007. A questionnaire was also sent to each household to determine some socio-economic and structural characteristics of the households. The electricity consumption data collected from the four sites suggest that the households would not benefit financially from TOU rates given electricity consumption behaviour during the period prior to the implementation of TOU rates in June 2007. Thus, they would have to change their behaviour in order to benefit financially from TOU rates. During this pre-TOU period, Site A, Site B and Site C would have paid more, on average, for their electricity under TOU rates than on tiered rates ($0.34, $0.61 and $0.15 per week, respectively). While Site D, on average, would have seen no change under TOU rates. A conservation effect was detected by comparing the electricity consumption from billing periods in 2006 to corresponding billing periods in 2007 after the implementation of TOU rates. Site A saw a conservation effect during the first corresponding billing period (35%); while Site B saw a conservation effect for three corresponding billing periods (21%, 24% and 9%). Site C saw a conservation effect for the first five corresponding billing periods (ranging from 8% to 21%), while Site D saw a conservation effect for all corresponding billing periods (ranging from 10% to 34%). The presence of a conservation effect at Site D was unexpected, particularly because households at Site D are not responsible for paying their own electricity bills. Although a conservation effect was observed after the implementation of TOU rates, the extent to which it could be attributed to the implementation of TOU rates is unclear, and should be investigated further. There was no considerable shift in the proportion of electricity consumed during each of the peak periods during the summer TOU period for Site A and Site D after the introduction of TOU rates. There was, however, a slight reduction in the portion of electricity consumed during the summer TOU period for Site B and Site C (0.2% and 0.1% per week, respectively). Due to the change in the on-, mid- and off-peak schedule from the summer TOU period to the winter TOU period, the households consume more electricity during the off-peak periods in the winter than they do during the off-peak periods in the summer (even though their patterns of consumption do not change). Similar to the pre-TOU period, during the summer post-TOU period, Site A and Site B, and Site C, on average, paid more for electricity (commodity) under TOU rates than they would have paid if they had continued on tiered rates ($0.38, $0.51 and $0.16 more per week, respectively), while Site D would have seen no change in their electricity costs. In contrast, during the winter post-TOU period several sites paid less for electricity on TOU rates than they would have if they had continued on tiered rates. Site B, Site C and Site D paid, on average, $0.78, $0.16 and $1.76 less per week, respectively. Although Site A paid more under on TOU rates during the winter post-TOU (on average $0.18 more per week), the cost was less than during the summer post-TOU period. The change in costs expressed here does not reflect any reduced costs that may have resulted from conservation. For example, if the households were shown to have a conservation effect, they might have lower electricity costs. Additionally, the changes in costs do not reflect any additional fees or charges that might be attributed to the smart meter installation and the Smart Metering Initiative (e.g., additional fees from Milton Hydro). In conclusion, TOU rates appear to be ineffective at motivating these lower-income and senior-headed households in Milton, Ontario to shift electricity from on-peak periods to off-peak periods, however, a reduction in electricity usage may be attributed to TOU rates. Further research is required to confirm these effects. It is important to note that some of the lower-income and senior-headed households in this study appeared to see an increase in their electricity bill, particularly during the summer TOU period. Lower-income and senior-headed households are thought to be less able to shift electricity consumption, therefore it is important to develop mechanisms to identify households that are at risk of bill increases.

Through the Smart Metering Initiative in the Canadian province of Ontario, all residential electricity customers will be converted from a tiered rate regime to a time-of-use (TOU) rate regime by the year 2010. Although TOU rates are designed to be cost-neutral for the average consumer, research suggests that TOU rates may affect consumers differently depending on their socioeconomic characteristics. In an effort to better understand the effects of TOU rates on lower-income and senior-headed households, a case-study in Milton was conducted between June and December of 2007. The overarching thesis question is: What are the behavioural responses to, and financial impacts of, TOU electricity rates on lower-income and senior-headed households? Nine expert interviews were conducted with Ontario professionals working in government, environmental non-profit groups, citizen advocacy organizations and affordable housing associations in order to provide context for the study. Time-differentiated electricity consumption data were then collected from 199 households from two senior housing complexes and two affordable housing complexes in Milton, Ontario between June and December 2007. A questionnaire was also sent to each household to determine some socio-economic and structural characteristics of the households. The electricity consumption data collected from the four sites suggest that the households would not benefit financially from TOU rates given electricity consumption behaviour during the period prior to the implementation of TOU rates in June 2007. Thus, they would have to change their behaviour in order to benefit financially from TOU rates. During this pre-TOU period, Site A, Site B and Site C would have paid more, on average, for their electricity under TOU rates than on tiered rates ($0.34, $0.61 and $0.15 per week, respectively). While Site D, on average, would have seen no change under TOU rates. A conservation effect was detected by comparing the electricity consumption from billing periods in 2006 to corresponding billing periods in 2007 after the implementation of TOU rates. Site A saw a conservation effect during the first corresponding billing period (35%); while Site B saw a conservation effect for three corresponding billing periods (21%, 24% and 9%). Site C saw a conservation effect for the first five corresponding billing periods (ranging from 8% to 21%), while Site D saw a conservation effect for all corresponding billing periods (ranging from 10% to 34%). The presence of a conservation effect at Site D was unexpected, particularly because households at Site D are not responsible for paying their own electricity bills. Although a conservation effect was observed after the implementation of TOU rates, the extent to which it could be attributed to the implementation of TOU rates is unclear, and should be investigated further. There was no considerable shift in the proportion of electricity consumed during each of the peak periods during the summer TOU period for Site A and Site D after the introduction of TOU rates. There was, however, a slight reduction in the portion of electricity consumed during the summer TOU period for Site B and Site C (0.2% and 0.1% per week, respectively). Due to the change in the on-, mid- and off-peak schedule from the summer TOU period to the winter TOU period, the households consume more electricity during the off-peak periods in the winter than they do during the off-peak periods in the summer (even though their patterns of consumption do not change). Similar to the pre-TOU period, during the summer post-TOU period, Site A and Site B, and Site C, on average, paid more for electricity (commodity) under TOU rates than they would have paid if they had continued on tiered rates ($0.38, $0.51 and $0.16 more per week, respectively), while Site D would have seen no change in their electricity costs. In contrast, during the winter post-TOU period several sites paid less for electricity on TOU rates than they would have if they had continued on tiered rates. Site B, Site C and Site D paid, on average, $0.78, $0.16 and $1.76 less per week, respectively. Although Site A paid more under on TOU rates during the winter post-TOU (on average $0.18 more per week), the cost was less than during the summer post-TOU period. The change in costs expressed here does not reflect any reduced costs that may have resulted from conservation. For example, if the households were shown to have a conservation effect, they might have lower electricity costs. Additionally, the changes in costs do not reflect any additional fees or charges that might be attributed to the smart meter installation and the Smart Metering Initiative (e.g., additional fees from Milton Hydro). In conclusion, TOU rates appear to be ineffective at motivating these lower-income and senior-headed households in Milton, Ontario to shift electricity from on-peak periods to off-peak periods, however, a reduction in electricity usage may be attributed to TOU rates. Further research is required to confirm these effects. It is important to note that some of the lower-income and senior-headed households in this study appeared to see an increase in their electricity bill, particularly during the summer TOU period. Lower-income and senior-headed households are thought to be less able to shift electricity consumption, therefore it is important to develop mechanisms to identify households that are at risk of bill increases.