This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.

The literature presents us with two distinct, and at times opposed, approaches to strategic management: the use of strategic choice and determinism. This research shows that these approaches can actually be considered as two distinct variables, which create a space or framework in which it is possible to identify, according to the available different amounts of strategic choice and determinism, the four different ontological perspectives of determinism, hard incompatibilism, libertarianism and compatibilism. According to the literature, within each ontological perspective of the strategic choice/determinism framework, companies use different levels of strategic choice and determinism to produce organizational outcomes. This research provides empirical evidence of the real life existence of these ontological perspectives, in which companies’ performance of revenues is driven by a different amount of strategic choice or determinism according to the perspectives in which companies operate. This research also shows that other important performance indicators, such as EBITDA, depend only on deterministic variables, while ROA depends neither on strategic choice nor on deterministic variables. These findings suggest that future research could increase our knowledge on the internal environment of companies, as it could do from the hard incompatibilist perspective, which was not possible to study thoroughly within this research. The research conclusions provide several contributions to both academic knowledge and practice.

The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy.

On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.

Agricultural businesses face many internal and external factors that significantly affect their business. Aspects such as management, marketing, internal and external environments are increasingly important for agricultural businesses in the Czech Republic. This thesis analyses the external environment of the company, including PEST analysis and Porter's five forces model. Both models are explored in detail including explanations of their main role and functionality within the given environment. Also explained is the Boston matrix to define the internal environment of the company. This thesis provides a SWOT analysis- techniques focused on the evaluation of internal and external factors influencing the organization's success. The practical part of this thesis will implement the theoretical aspects previously explored within a selected agricultural business of Central Bohemia. This thesis will explain and analyse the external and internal environment of the selected agriculture business. A general overview of the models will be defined and then implemented upon the agricultural business of Klučenice a.s.

The diploma thesis deals with a strategic analysis of the agricultural company AGRO Dolní Kralovice, s.r.o. The aim of the thesis is to process the strategic analysis of the company, evaluate its results and suggest some recommendations or possible changes. Strengths, weaknesses, opportunities and threats are identified in order to fulfil the aim. The thesis uses analytical methods, namely the analysis of external, competitive and internal environment. The methodology of the thesis builds on a qualitative research. The first part includes theoretical knowledge of the strategic management and selected strategic analysis. The second part is based on the aim of the thesis to process the strategic analysis, carry out the external and internal analysis and evaluate their results. The thesis also includes information about the agricultural sector itself, captures its progressive development and positive or negative changes. It is possible to fully use the resulting recommendations for management's needs.

The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.

No description available.

I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. This literature explicitly proposes four distinctly different types of strategies that management need to consider in the organizational context. Namely, long-term strategy, internal business strategy, external corporate strategy, and competitive strategy. The study analyzed the food and beverage industry over a decade (2005-2014), where the three of the largest actors in the industry were selected, Nestlé S.A, PepsiCo Inc, and Unilever. The choice of method was content analysis, where three structured categorization matrixes were developed which each analyzed parts of the annual reports. The study propose the role of big data as a strategic tool for managerial decision from a theoretical standpoint. The content analysis show that hypothesis 1, could be confirmed, big data have an impact on all the proposed four managerial strategic decisions. Second hypothesis could not be confirmed, since decentralization does only occur for one of the organizations, but increased external environment turbulence could be concluded for the industry in general. The third hypothesis could be confirmed, which show that there is an increase in individualization due to increased customer involvement and demand. The analysis discovered three distinct time periods during the last decade, namely pre- economic instability period (2005-2007), economic instability period (2008-2011) and finally the post-paradigm period (2012-2014). Where the year 2011 was the most turbulent in terms of economy and technology for the industry. The study clearly show that customers are now involved in the production process, customers are co-creators of the products. There is now a two-way communication and increased social responsibility awareness. This study shows that the old traditional approach of looking at markets in order to position yourself to stay competitive are obsolete as this study predicted. customers demand to be a part of the organizational culture. This conclude that big data is an important tool for all strategic managerial decisions.

Abstract The object of this research was to analyze external and internal environments of information systems and to find factors that influence the acquisition, provisioning and utilization of information systems, and to identify the effects. The research object was to identify relations between the environmental factors’ impacts and information systems in an education and research organization. The empirical research was executed at the University of Oulu. In this research the qualitative method was utilized. The research data was gathered through interviewing the personnel of the university, altogether 35 persons, standing for four groups: administration, education and research, services and information system support. At first the environmental factors influencing on the information systems were identified and analyzed from related studies. Their impacts on an education and research organization’s information systems’ acquisition, provisioning and use were then empirically analyzed. The impacts of generic environmental factors, regulation factors, financial factors and internal environmental factors were evaluated. The internal environment’s factors had relatively intensive and plentiful influence, because also external factors influenced trough the internal environment. This research gives a rigorous conceptual view to information systems’ environmental factors and their impacts in an education and research organizations and provides perspectives to additional studies, too. / Tiivistelmä Tämän tutkimuksen tarkoituksena oli analysoida tietojärjestelmien ulkoista ja sisäistä ympäristöä ja löytää tekijöitä, joilla on vaikutuksia niiden hankintaan, käyttöönottoon ja käyttöön samoin kuin tunnistaa niiden vaikutuksia. Tavoitteena oli kehittää malli, joka ilmentää ympäristövaikutusten suhteita tietojärjestelmiin koulutus- ja tutkimusorganisaatiossa. Tutkimus tehtiin Oulun yliopistossa. Tässä tutkimuksessa käytettiin laadullisen tutkimuksen menetelmiä. Tutkimusaineisto perustui Oulun yliopiston henkilökunnan haastatteluihin, joihin osallistui 35 henkilöä. He edustivat yliopiston johtoa, koulutus- ja tutkimushenkilöstöä, palveluyksiköitä sekä tietojärjestelmien parissa työsteleviä. Tietojärjestelmien käyttäjinä heistä monella oli suhteellisen monipuolinen ja vankka, mutta toisaalta joillakin kapea-alainen kokemus. Aikaisempia tutkimuksia ympäristötekijöiden vaikutuksista organisaatioihin on varsin paljon, mutta ei juurikaan suoranaisesti tietojärjestelmiin liittyen. Tässä tutkimuksessa jäsennettiin ympäristötekijöiden vaikutuksia tietojärjestelmiin ja analysoitiin empiirisesti, mitkä tekijöistä vaikuttivat koulutus- ja tutkimusorganisaatiossa tietojärjestelmien hankintaan, käyttöönottoon ja käyttöön. Työssä tutkittiin yleisten ympäristötekijöiden, sääntely-ympäristön, taloudellisten ja sisäisen ympäristön tekijöiden vaikutuksia. Sisäisen ympäristön tekijöiden vaikutukset olivat suhteellisen voimakkaita ja runsaslukuisia johtuen siitä, että ulkoisen ympäristön tekijät vaikuttavat myös sisäisen ympäristön kautta tietojärjestelmiin. Tutkimuksessa havaittiin useita ympäristötekijöiden vaikutuksia tietojärjestelmien elinkaaren eri vaiheissa. Tutkimus antaa kokonaiskuvan ympäristötekijöiden vaikutuksista koulutus- ja tutkimusorganisaatiossa ja tarjoaa myös näkökulmia jatkotutkimukselle.