This diploma thesis focuses on strategic analysis of Škoda Auto, a. s. Its first part summarizes strategic analyses theory. The next part analyses factors of internal and external potential. The main emphasis is on a warning against possible difficulties and a recommendation for evaluation. It compares students' opinions with the opinions of company and group management and in appropriate cases the opinion of dealers. Their opinions are based on questionnaire survey. The end of the thesis deals with a strategic analysis of the effect on sales forecasting.

The time coordinate is a common obstacle in the theory of non-commutative (nc.) spacetimes. Despite that, this work shows how the interplay between quantum fields and an underlying nc. spacetime can still be analyzed, even for the case of nc. time. This is done for the example of a general Moyal-type external potential scattering of the Dirac field in Moyal-Minkowski spacetime. The spacetime is a rare example of a Lorentzian non-compact nc. geometry. Elements of the associated spectral function algebra are shown to be operationally involved at the level of quantum field operators by Bogoliubovs formula. Furthermore, a similar task is attacked in the case of locally nc. spacetimes. An explicit star-product is constructed by a method of Kontsevich. It implements a decay of non-commutativity with increasing distance. This behavior should benefit the technical side - diverse interesting formal attempts are discussed. It is striven for unification of several toy models of nc. spacetimes and a general strategy to define quantum field operators. Within the latter one has to implement the usual quantum behavior as well as a new kind of spacetime behavior. It is shown how this two-fold character causes key difficulties in understanding.

The time coordinate is a common obstacle in the theory of non-commutative (nc.) spacetimes. Despite that, this work shows how the interplay between quantum fields and an underlying nc. spacetime can still be analyzed, even for the case of nc. time. This is done for the example of a general Moyal-type external potential scattering of the Dirac field in Moyal-Minkowski spacetime. The spacetime is a rare example of a Lorentzian non-compact nc. geometry. Elements of the associated spectral function algebra are shown to be operationally involved at the level of quantum field operators by Bogoliubovs formula. Furthermore, a similar task is attacked in the case of locally nc. spacetimes. An explicit star-product is constructed by a method of Kontsevich. It implements a decay of non-commutativity with increasing distance. This behavior should benefit the technical side - diverse interesting formal attempts are discussed. It is striven for unification of several toy models of nc. spacetimes and a general strategy to define quantum field operators. Within the latter one has to implement the usual quantum behavior as well as a new kind of spacetime behavior. It is shown how this two-fold character causes key difficulties in understanding.