This work explores upcycling with a focus on unconventional materials and craft techniques/DIY. Today, countless designers are working with upcycling, yet there are many directions of it that have not been explored. The motive behind this work lies in the importance of finding and presenting sustainable ways of working with fashion. However, the main focus is on the aesthetics, meetings between materials, shape, techniques and contexts. It was important to add something new to the field of upcycling. Hence, a focus has been on finding and working with materials and techniques that have not been used for upcycling in a fashion context before. All different kinds of materials are considered and they are all treated equally, whether it was plastic trash or crystals, textiles or non-textiles. Potential is seen in everything. Another thing that differs this work from others in the area, is that the whole collection is made without using any machines. The focus is on the handicraft. Similar to materials, techniques are not seen as something that is intended for a specific purpose. The motto is that anything can be made out of everything. Through careful craftsmanship and detailing and with a focus on decorative materials, context crossing and meetings between material and technique, the hope is that this collection will present a new and fresh take on upcycling.

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Purpose – This study provides a theoretical framework that explores the personality traits that influence style adoption among the youth in South Africa. Five personality traits form part of the framework, namely fashion consciousness, the need for uniqueness, susceptibility to interpersonal influence, individualism/collectivism, and masculinity/femininity. Methodology – A quantitative approach was undertaken and the data were collected by means of self-administered questionnaires among 400 university students. Established multi-item scales were adapted for the study, and a pilot test was used to confirm the validity of the multi-item scales and the correctness of the data-gathering procedure. Following the data gathering and coding, validity and reliability tests were carried out on the entire sample. A regression analysis was used to test the relationships between the constructs. Findings – The findings suggest that the dominant factors influencing style adoption are susceptibility to interpersonal influence and masculinity/femininity. Fashion consciousness, the need for uniqueness, individualism/collectivism and masculinity/femininity, influence the knowledge acquired of style. One’s attitude towards style is influenced by the need for uniqueness and masculinity/femininity. Research Limitations - The results of this study may not be appropriate for generalizing across the majority of youth culture in South Africa, and in a global context. However, understanding one segment of the youth may be beneficial to practitioners in South Africa, and may encourage exploration into other youth segments through continuous resampling and reassessment of difference ages and gender populations. Implications - By examining the youth and their sense of style, the study facilitates the possibility of consumer-behaviour research that not only includes style in a broad sense, but also explores post-modern and classic style expressions, thus providing a better understanding of modern youth culture in a local context, and the influence of their personality traits on style adoption.

In this thesis, the purpose is to look at how players regard the in-game fashion depending on what genre the game is. As clothes are an important way to communicate and show one’s identity to others, then the way fashion is seen within different genres of digital games affect how fashion is used by the players in different games. To execute this study, the method used in this thesis was to interview players from two games, with the games being from different genres. After interviewing the players, a thematic analysis was made on the data gathered from the interviews. From the thematic analysis, three themes emerged, the Social theme, the Identity theme and the Personal opinion theme. These themes presents both similarities and differences in how the players react to fashion in the different games.

This thesis challenges the way we design and inhabit urban public space. This architectural thesis project envisions a new public space. A framework for expression: a place where people physically create the spaces around them through architectural manipulation and expression of ideas, art and performance. The framework is inspired by translating the principles of garment design into architectural strategies: joinery, materiality, structure, response, and adjustability. As the architecture changes, so do the programs and ways of expressing. The site of this exploration is on the coast of Maine, in the city of Portland; acting as a gateway into the city from the ocean, as well as a connector, bridging the Downtown and East End districts. The concept is explored by creating architecture for an urban public space through architectural strategies that respond to the people, site, and city that promotes expression, gathering, and becomes a physical connection to the city. By implementing a framework for expression in a urban public setting, people will be able to communicate through architecture by changing the physical spaces that surround them. Individual expression spurs the connection of people. The connection of people spurs the connection of a city. And, ultimately a city with meaningful connections, both physical and otherwise, will develop a more socially engaged society.

Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. The aim of this study isto explore and gain a deeper understanding of how fashion brands use CSR as a tool to mitigatenegative effects of future global crises on the fashion industry. Research question: How are fashion companies using CSR as a tool to mitigate the negativeeffects of future global crises? Method: The research method is qualitative and exploratory in nature, data was gathered viainterviews with non probability sampling. Results were obtained via an inductive contentanalysis. A few limitations of the study are time constraints, a limited sample size, as well asgeographic limitations. Conclusion: Key findings of the research are that fashion brands focus on supply chainresilience to create economic sustainability. CSR activities that fashion brands are doing whichassist in the mitigation of the negative effects associated with global crises are: embedding CSRinternally to enhance reputation, including providing a safe and fair working environment; onlineeducation aiding in crisis preparation; more control on the supply chain to monitor CSR

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I have a compulsion to document my surroundings. I do this in all forms possible; through a picture text-message, a point-and-shoot camera, or through a high end camera. Like most women in contemporary society, I feel an expectation to be gorgeous. While I do not feel this pressure directly from my boyfriend or close friends, I am constantly surrounded by advertisements for beauty products enforcing the importance of being attractive. My current occupation as a cosmetic counter makeup artist relies on convincing women to enhance their appearance. I am fascinated by how easily I can persuade clients to purchase unnecessary products. My art is both a celebration and commentary on the beauty industry and contemporary consumerism. My approach to this series is varied and complex. The individuals photographed are unaware of their participation in the creation of my work. I do not intend to exploit the subjects or places that I photograph, rather my work comes from a very natural understanding of this environment based on several years working in a major department store. I attempt to attach multiple emotions of - empathy, humor, and sometimes sympathy - to the moments I capture. My work is not fabricated or recreated, - it is documentary. I am aware of the times I live in, and the people that inhabit these times and places. Once documented, the captured moments in time can be reflected on from a multitude of perspectives at a later place and time. Because I also contribute to the general shopping and grooming experience, the details of these images come from a trained eye and attentive approach. I have chosen to write this thesis in an auto-biographical narrative because I play many roles. I am the retail specialist, the artist, the photographer, and the consumer.

Having pertinent information is a key to successful and profitable apparel purchasing. Fashion apparel buyers use information sources to obtain information on product characteristics and on vendor reputation. The perceived financial risk of the purchasing activity has been shown to affect ratings of importance of the need for information. Few studies have addressed how fashion apparel buyers evaluate and react to perceived financial risk in their purchasing task. The purpose of this study is to examine the impact of high and low perceived risk on U.S. apparel buyers' need for information sources and for information on product characteristics and vendor reputation variables during the apparel purchasing decision making process. Data (N=110) were obtained from a random sampling of apparel buyers listed in the Million Dollar Directory (1995). The questionnaire, administered through a mail survey, contained two scenarios and demographic questions about the buyers and their firms. Based on the scenarios, respondents rated the importance of the need for information sources and for information types. Data were analyzed using matched pair t-tests, analysis of variance with post-hoc tests, multiple regression, and Pearson product moment correlations. Matched pair t-tests showed that the respondents’ importance ratings for the information sources, product characteristics, and vendor reputation variables varied in the two risk scenarios. Analysis of variance results showed that the need for the upper management and another buyer/peer information sources and for information on consumer demand, ability to meet specifications, and delivery reliability were significantly more important than the other listed information sources or types. Multiple regression analysis showed that the ratings of a chance of a financial gain or loss were negatively related to the firms' store type in both scenarios and positively related to the buyers' experience in buying imported apparel in the high perceived risk scenario. In the low risk scenario, the buyers' frequency of being confronted with such a scenario was positively related to their rated chance of a financial loss or gain. Pearson correlations revealed mostly positive correlations between information sources and types of information. The results of this study show that perceived financial risk is an important variable in the apparel purchasing decision making process. Overall, the importance ratings of information sources and types of information are consistent with the findings of related previous studies. / Ph. D.

Thesis advisor: Ali Kadivar / The fashion industry has historically used marketing to increase sales. Women are the primary consumers of clothing, and with the growth of social media, trends cycle more frequently. As women observe their peers and influencers on these platforms, they are encouraged to purchase more items even without viewing deliberate advertisements. However, current consumption patterns are not sustainable. The researcher conducted thirteen interviews with college women aged nineteen to twenty-two to understand their motivations for purchasing new clothing and what values informed their decisions. The hypothesis was that access to peers’ and influencers' fashion choices via social media catalyzed overspending. The environmental and social implications of the industry would only deter some individuals' habits. Other studies have used surveys to ask social media users how the platforms inform their consumption. However, this study adds to the literature by offering in-depth anecdotes of why people make purchases and how often they do so. / Thesis (BA) — Boston College, 2023. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Sociology.