Introduced Diploma thesis aims to analyze the schemes of online self-presented femininity on a social network site using depth analysis of chosen Profiles. The aim was to discover the concepts of online self-presentation using gender perspective. Facebook as a huge user based medium, which allows all its users to produce content, constitutes a potential to change stereotyped schemes in presenting femininity in media. In theroretical part I summarize the principles of Facebook functions, I engage in Goffman's (and his followers') dramaturgical metafor and I link it to the theories of Gender Advertisements, The Beauty myth and Male gaze. All of these theories I use in analytical part of the thesis.

Focusing on girls who compete in downhill longboarding, this thesis examines how women are pushed to display typically "male" characteristics in order to succeed. With contemporary western society viewing attributes such as speed, being competitive, overcoming fear and coping with pain as typically masculine traits, the main research goal of this inquiry is to find out how female riders cope with maintaining their femininity in the masculinized world of downhill longboarding. The main focus is on observing how female riders cope with being a good rider and being feminine at the same time, primarily through the way this double-faced pressure is projected in the bodies of female downhill longboarders.The theoretical part of this thesis is mainly focused on a sport as a gendered/masculinized field and the ideal form of the body constructed by the sociocultural pressure and instructions which are associated with it. The analytical part of this thesis is focused on the experiences of Czech female downhillers and the way in which they negotiate their femininity/masculinity, perceived or otherwise, and how the gender order is projected onto their bodies. This thesis aims to reveal the ambivalences caused by the pressure to women to maintain the hegemonic femininity and be masculinized competitive sport...

The graduation thesis Magazines for women today: a shop-window of consumerism? focuses on analysis of editorials in periodicals Blesk pro ženy and ELLE. I analyzed the year 2009 by using qualitative content analysis. In this thesis I am trying to find out how much these editorials are engaged in consumerism and how much they are appealing to the consumer life style. I was also interested in values connected with consumerism and in the ways the consumer life style is being tied in the editorials. By using semiotic theories, sociology and critical media studies literature I am decoding that the pleasurable images and editorials are primarily rooted in the economic system of consumer goods distribution. This thesis is devoted to anyone who is interested in women's magazines and their economic background.

My thesis is focused on construction of gender roles in Czech TV shows of the year 2012. First part of the thesis consists of theoretical background, where the principle of feminine and masculine roles, which are constructed by media too, is presented. The thematic foreign and domestic studies, which are introduced there, show how the experts look at this issue. Other chapters are formed by this view and present the most frequented image of women and men on TV or the media principles. Last sections of the theoretical frame are about consumers' everyday habits of watching TV and about impact, which this programmes could have. Second part of this thesis has metodological character. The objective to decode which gender roles are formed by selected programmes Sama doma, Top Star Magazín, menZONE or Těžká dřina and which signs participate on this constructions are described in this part. The research method is semiotic analysis with description of the narrative, thanks to which the hidden myth is revealed more precisely. The quantitative content analysis is also used in analytic part, however, only in a prototypical form. This probe refers to the other possibilities of further extensions of this thesis. All the results demonstrate that the programmes of current domestic production construct women and...

Univerzita Karlova Filozofická fakulta Ústav germánských studií Filologie-germánské jazyky a literatury REPRESENTATIE VAN MANNELIJKHEID ENVROUWELIJKHEID IN DEHAAGSE ROMANS VAN LOUIS COUPERUS REPREZENTACE MASKULINITY A FEMININITY VHAAGSKÝCH ROMÁNECH LOUISE COUPERUSE THEREPRESENTATION OF MASCULINITY ANDFEMININITY INTHE HAGUE NOVELS BY LOUIS COUPERUS Abstract in English Anna Phillips Vedoucí práce: doc. dr. Ellen J.Krol 2018 1 Abstract in English This dissertation examines masculinity and femininity in what are referred to as the 'Hague novels' of Louis Couperus: Eline Vere, The Books of the Small Souls (De boeken der kleine zielen), and Old People and the Things that Pass (Van oude menschen, de dingen, die voorbijgaan…). The following research questions were asked: 1) In what ways are masculinity and femininity represented in the Hague novels of Louis Couperus? 1) Are these representations of the masculine and the feminine diametrically op- posed, and if so, in what ways does the opposition manifest? 2) Do the representations of masculinity and femininity in the individual Hague novels differ? If so, how? The research method is theoretically grounded in views of masculinity and femininity common to the 'fin de siècle' period (1878-1914) in which the Hague novels were published, and which forms the setting of...

The thesis deals with the beauty myth and its presentation in Top dívky girl magazine. It focuses on revealing mechanisms used by the magazine to attract girls' attention, and their gender consequences. Observing both analogical and contrasting traits of presenting the beauty myth to girls and women is an important part of the thesis. In its theoretical part, the author begins by presenting the ongoing discussion on the beauty myth led by Naomi Wolf (2000), the feminist theorist. The basic theoretical framework for this thesis is Wolf's proposition of the "female" beauty myth, which subsequently helps the author to examine the "girlish" beauty myth. In her research, the author uses open, axial and selective coding. By determining the central category of Cult of surface, the thesis unveils the essential message of the beauty myth in Top dívky. The surface is the main aspect not only of girls' appearance, but also of their relationships and interests. The functioning of the cult of surface is enabled by the discourse of easiness and the accessibility of beautification, which the thesis considers as a very important aspect of the beauty myth in the girl magazine. Basic propositions on the female beauty myth apply to girls as well, however, there are certain nuances to consider, which the author also...

This diploma thesis analyses and compares two categories of Disney fairy tale films. On one side we have the animated films from the 20th century, on the other side their modern live action remakes. This thesis focuses on the portrayal of gender and social interactions, and examines whether there has been any change in these aspects from a feminist perspective. Fairy tales play a significant role in gender socialization of children and are a reflection of the contemporary societal ideals of femininity and masculinity. The theoretical part of the thesis introduces the concept of gender and how it is learned, how feminism views gender and society, and the development of the feminist movement. It explores fairy tales, their role as socialization agents and the theory of feminist critique of fairy tales. It also focuses on film adaptations of fairy tales and more specifically on Disney studio and the criticism of it. The examined films were subjected to analysis based on the method of grounded theory. During the research a significant advancement was discovered in the portrayal of female and male heroes, romantic love, patriarchal society in fairy tale worlds and in the representation of race and sexual minorities.

This study discusses ways how patterns of masculinity and femininity construct themselves in gendered practices of ice hockey, in the bodies of female ice hockey players and their gender identifications and how the players construct their gender performances. Opening section describes gender as an analytical category in the sport as a male domain where there are reproduced and emphasized elements of traditional masculinity as physical strength and dominance that are contrasted to the attributes of traditional femininity such as vulnerability and passivity. It outlines how gender is constituted in the sport in general and in ice hockey as a masculine sport, and how the norms of masculinity and femininity are reproduced through them. The dynamics of relationship between gender and ice hockey team is treated within the case study of a Czech women hockey team. The study discusses how gender positions of female hockey players of this team are constituted within the team dynamics, the effect of normative femininity to the constructions of physical performances, the concept of physical fitness for hockey and gender conformity appearance. It also outlines the gendered formal grounding of the women hockey through the rules and hierarchical structures and the influence of media coverage and the segregation...

This thesis deals with aspects and force of gender order in Prague rock bands. It is focused on presence of gender aspects which are viewed from a gender point of view. Main aim of my research is to cover force of gender order in specificic musicial field which has connotation primarly with men. Also to obtain ethnographic description of this subculture. I'm going to fulfill the aim of my research by research in field, by interviews with informators and content lyrics analysis. This thesis is divided into two parts: theoretical and empirical. Theoretical part contains particular definitions and theoretical approaches. Empirical describes a strategy of my research, whole procedure and results of the research. Key words: culture, subculture, gender, masculinity, femininity, ethnography, rock

This thesis deals with the jealousy in the context of masculinity and femininity. The work focuses on jealousy in relationships, which is viewed from a gender and psychological point of view. Main aim of the thesis is to explore the way of constructing jealousy in the context of gender and to find any differences and similarities in such constructs. I am going to fulfill the aim through content analysis of selected lifestyle journals, while some of them are gender-focused on their readers and some are not. The work is divided into two parts, the first, theoretical part deals with the particular definitions and theoretical approaches to jealousy, their description and explanation of the origin of differences in jealousy between men and women. In my own research I use a combination of quantitative and qualitative content analysis of the most widely read magazines in the Czech Republic and therefore I can provide a more comprehensive insight into the topic and gain more comprehensive information about the link between jealousy and gender. I believe that the work will bring better insight into the question of designing jealousy in the context of gender. Key words: gender, masculinity, femininity, psychology, jealousy in romantic relationships