The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.

This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.

Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.

The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.

The main objective of this Diploma Thesis is to evaluate economic performance of the company TOS VARNSDORF a.s. during the period 2008 -- 2013. The theoretical section provides a general definition of the methods of economic analysis especially those used for strategic and financial analysis. The practical part includes a basic description of the company and application of methods introduced in theoretical section, notably the PEST analysis, Porter's five forces analysis, SWOT analysis, horizontal and vertical analysis of financial statements, ratio analysis including economic value added and prediction models.

The diploma thesis is focused on creation real business plan for establish wellness centre in Moravské Budějovice. Except the theoretical part including an interpretation of the basic definitions and concepts the thesis includes also analysis of external and internal environment of the company and own marketing research. The final section is devoted to the business plan.

The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.

Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.

This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is UniPi.technology. The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year.