Title: The Benefits of football match for spectators Objectives: The main aim of this diploma thesis is to describe and analyze the football match as a product that is offered to direct spectators at AC Sparta Prague stadium in the season 2010/2011 and then using marketing research determine their satisfaction with the benefits that football match brings them. Methods: In this thesis there was used three methods: the observation method, interview and the method of written questioning. Observation method was used to collect information during home matches of football club AC Sparta Prague, interview was used at the meeting with experts from the club and the method of written questioning was used to implement the questionnaire survey. Results: The results of the marketing research showed that spectators are satisfied with the benefits that club offers them and they don't see any major drawbacks. Nevertheless, the thesis attempts to outline some recommendations which should lead to improved spectators' comfort at the stadium and higher match attendance. Keywords: benefits of football match, AC Sparta Prague, sport product, marketing research

Η έρευνα που ακολουθεί έχει ως σκοπό να διερευνήσει την σαφήνεια των αρμοδιοτήτων, το εύρος της συνεργασίας και του συντονισμού των εμπλεκόμενων φορέων στην ασφάλεια αθλητικών ποδοσφαιρικών εκδηλώσεων στην Ελλάδα. Επιπρόσθετα, επιδιώκει να προσδιορίσει κατά πόσο τα θεσμοθετημένα μέτρα ασφάλειας που ισχύουν και εφαρμόζονται στα πρωταθλήματα ποδοσφαίρου με επαγγελματικά αθλητικά σωματεία είναι επαρκή. Επίσης, επιχειρεί να αξιολογήσει τις παραμέτρους εκείνες που λαμβάνονται υπόψη στον επιχειρησιακό σχεδιασμό ενός αθλητικού γεγονότος, τα υπάρχοντα επιχειρησιακά σχέδια που προβλέπονται σε μια αθλητική εκδήλωση σύμφωνα με Ενιαίο Κανονισμό Ασφαλείας, αλλά και να διαπιστώσει την λειτουργικότητα των αθλητικών εγκαταστάσεων. / The survey below is designed to explore the clarity of responsibilities, the scope of cooperation and coordination between stakeholders in the sports concerning safety of football events in Greece. Additionally seeks to determine whether the statutory security measures in force and applied in leagues with professional clubs is sufficient. It also attempts to evaluate the parameters taken into account in the operational planning of a sporting event, the existing operational plans under a sporting event in accordance with Uniform Rules Security, but also to determine the functionality of sports facilities.

Title: The comparison of components in football performance Key words: Football match analysis, FC Viktoria Pilsen, AC Sparta Prague, Gambrinus League The problem definition: All football matches played during season 2013/2014 in the Czech first football league were, for the first time in history, analysed with Instat programme. Data from analysis served as main source for comparison of two most successful teams - FC Viktoria Pilsen and AC Sparta Prague. I will try to analyse these statistical data and consequently define key statistics for both teams. The aim of the thesis: Comparison and interpretation of performance data acquired by statistical programme Instat is the primary aim of this thesis.