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<p>The present dissertation explores the effect of exposure to non-native speech via foreign film on non-native speech production and perception. In order to explore potential effects, two main experiments were developed, which examined French production and perception by monolingual native speakers of English before and after exposure to French film. Across both experiments, two variables were selected for observation: high rounded vowels (/y/ and /u/) and consonant voicing (VOT). The production component of the dissertation investigated whether exposure to French film aided in the ability of monolingual American English speakers (n=74) to shadow French words containing high rounded vowels, /y/ and /u/, as tested through acoustic analyses and native French listener perceptual judgements (n=221). Perception of high rounded vowels and consonant voicing were examined using a perceptual assimilation task with category goodness ratings and a binary forced-choice voicing identification task, respectively.</p> <p>With regard to the role of foreign film in non-native speech production, results indicated that a single session of exposure to French film had a small but significant effect on shadowing of French /y/, which was also perceptible to native French listeners. Shadowing of /u/, however, was not significantly affected by exposure. Additionally, while the acoustic analysis of VOT did not reveal any significant effects of film, native French listeners perceived post-film exposure productions to be significantly more target-like than pre-film exposure productions. This finding suggests that although VOT was seemingly unaffected by foreign film exposure, participants may have adjusted alternative acoustic correlates of voicing and that these modifications were perceptible to native listeners. In general, these results suggest that while potential effects of film are present, they are highly dependent on the variable being observed.</p> <p>Results from the perceptual portion of the dissertation do not provide evidence that film exposure was effective at influencing non-native speech perception for either high rounded vowels or consonant voicing. However, it is suggested that this could be due to the difficulty of the tasks chosen rather than the effectiveness of foreign film.</p> <p>Taken together, the present dissertation provides evidence that exposure to non-native speech via foreign film can affect some aspects of non-native speech learning. It is hypothesized that further sessions may compound these initial benefits, especially in those who are already learning a second language.</p>

美商八大電影公司每年票房收入約佔台灣電影市場總票房的七成以上，台灣外片發行商面臨這樣強大的挑戰，在許多方面都處於極大劣勢。然而，2006 年，幾部由台灣外片發行商所發行的影片，仍突破重圍，取得票房上的成功。這些個案展現了數種專屬於台灣電影市場的行銷模式，顯然具有值得借鏡之處。 本研究在深入瞭解台灣電影發行市場的歷史脈絡與現況之下，對2006 年在市場上獲得成功票房的四個個案進行資料蒐集與訪談。接著以整合行銷傳播的概念，分析其各行銷層面成功的元素，希望對於台灣外片發行商未來發行能夠有所幫助。個案選擇以影片上映規模為分類，挑選各類別中票房排行最具有代表性的四個案例，分別為：甲上娛樂所發行的《絕命終結站3》、山水娛樂的《巴黎我愛你》、海鵬電影的《愛瘋狂》以及聯影的《戴珍珠耳環的少女》。 藉由探討台灣外片發行商的成功行銷模式，本研究希望提供台灣電影發行業者未來行銷上的參考，使得電影的發聲權不再單由好萊塢所掌控，觀眾的觀影經驗才能夠更豐富而多元化。 關鍵字：電影行銷 整合行銷傳播 台灣外片發行商 / Every year, more than seventy percent of the annual box office profit in Taiwan is earned by Hollywood’s major cinema distributors. Facing such a strong competitor, Taiwan foreign film distributors certainly have a lot of disadvantages. However, in 2006, the box office for some movies by Taiwan foreign film distributors still achieved remarkable success. These successful cases demonstrate several kinds of marketing models suitable for Taiwan’s film market and is worthy of further research. After a fully investigation of the historical development for the Taiwan film market, this thesis aims to interview four Taiwan foreign film distributors whom achieved great box office success in 2006, collect relating data, and use the concept of integrated marketing communication to analyze elements of their success. The four cases are classified by their scale of release, while selecting the film that achieved the highest box office in each category. The four films chosen are as following: 《Final Destination3 》,《Paris, Je T'aime》, 《C.R.A.Z.Y》and 《Girl with a Pearl Earring》 Keywords: Film Marketing, Integrated Marketing Communication,Taiwan Foreign Film Distributor.

The diploma thesis focuses on the phenomenon of cult film, its theoretical definition, its history from the beginning to the present days, in world vide and Czech context. Another topic is the typology of cult films, selected cult directors. The other aim are fan activities, which are essential for the acquisition of the cult status of the film. The aim of this work is to reflect the phenomenon of cult film and to analyse selected Czech films in order to find out whether these films meet the cult film criteria according to the characteristics of selected theoreticians. The resulting analysis will confirm or will rebut my hypothesis and will show whether the use of the term cult film is accidental and has its backing in the Czech environment.