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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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CUSTOMER UNCERTAINTY : The relationship between psychic distance and consumer behavior towards purchasing from foreign online retailers

Bjram, Sara, Barzani, Solin January 2017 (has links)
This study provides an examination of the link between psychic distance and consumers’ behavior towards purchasing from foreign online retailers. A self-administered online survey, with an observation unit of 123 respondents is provided for data collection. The findings from the data imply that psychic distance is valid from a level of high uncertainty. The level of uncertainty decreases as customers gain knowledge externally, access of relevant knowledge builds trust for the customer with the foreign online retailer.
psychic distance
uncertainty
values
consumer behavior
online shopping
foreign online retailer
Social Sciences
Samhällsvetenskap
Social and Economic Geography
Social och ekonomisk geografi

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